Digital Media Analyst

Multiview; Toronto; Hybrid; CAD 69,000 - 85,000; Full time

Benefits offered by this job

Hybrid work in office

Job summary

Multiview is seeking a Digital Media Analyst to manage B2B programmatic campaigns across multiple DSPs, collaborating with Client Success, Sales and Creative teams.

You will build audiences using ABM data, onboard first-party data, and optimize campaigns for ROI while monitoring pacing, budgets and quality. Hybrid in-office Canada, with a compensation focus of industry norms.

Qualifications

• Formal education in marketing/advertising, statistics or similar specialisation.
• Experience with programmatic media buying/trading or internship.
• Understanding of digital media and programmatic management.
• Proficiency with Excel and AI tooling for analysis and automation.
• Experience with DSPs like The Trade Desk, DV360, Simpli.fi, StackAdapt.
• Familiarity with Campaign Manager 360 tagging and reporting tools.
• Knowledge of ABM, data onboarding, and third-party reporting tools.

Responsibilities

• Manage B2B programmatic campaigns across multiple DSPs.
• Develop audience segments and execute trafficking, implementation and optimization.
• Analyze data to optimize performance and client ROI.
• Collaborate with Client Success, Sales and Creative teams.
• Monitor delivery, ad quality, brand safety and KPIs.
• Prepare weekly campaign updates and monthly performance reviews.
• Maintain communication on timelines and results with internal teams.
• Identify growth opportunities and tactics to meet client goals.
• Leverage LiveRamp and CRM data for audience activation.

Skills

Programmatic media

Campaign optimization

Data analysis

Excel proficiency

AI tools (ChatGPT/ Copilot)

DSP experience (TD, DV360, StackAdapt)

Tag management

ABM / account lists

Geofencing / intent data

Education

Marketing/Advertising degree

Tools

Excel

Google Analytics

Domo

LiveRamp / data onboarding

Campaign Manager 360

AI assistants (Copilot/ChatGPT)

Job description

MultiView is a B2B digital marketing expert. Since our founding in 2000, we have served over 60,000 companies, led over 1 million digital marketing campaigns and served billions of highly targeted impressions.

Our goal? Giving B2B marketers the power to reach their exact audiences online — with our unique mix of proprietary data, hands-on service and awesome creative.

We believe you should love where you work and excel in what you do.

We are seeking a passionate Digital Media Analyst who will be responsible for proposing, implementing, monitoring, and optimizing advertising campaigns implemented in programmatic platforms (DSPs). This person will be a highly motivated individual, who is able to be focused yet flexible, as well as able to think analytically and creatively within the programmatic space.

What you'll do:

As a Digital Media Analyst, you will be responsible for managing B2B programmatic campaigns for our clients across multiple DSPs. You will engage with our Client Success, Sales and Creative teams to understand all aspects of our clients' initiatives and execute the programmatic portions of their digital marketing strategies.

• Strategically develop and execute programmatic campaigns, including audience building, trafficking, implementation, optimization and reporting
• Analyze campaign data and make data-driven optimizations to maximize performance and client ROI
• Work closely with our Client Success team and media partners to ensure campaigns launch on time and exceed client KPIs
• Maintain an open line of communication with internal teams on campaign development, timelines, and results
• Identify growth opportunities and execute initiatives to ensure clients' goals are met while executing weekly campaign management tactics
• Build and activate B2B audiences using account lists (ABM), firmographic and intent data, and CRM/first-party data onboarded through partners such as LiveRamp
• Manage campaign pacing, budgets and margins to ensure full, efficient delivery
• Proactively monitor campaign activity for delivery, ad quality, brand safety, viewability and performance
• Conduct monthly meetings with Account Managers to review performance of campaigns and make recommendations.
• Execute reporting and analysis based on identified campaign KPIs

Who you're:

• Have a formal education in marketing/advertising, statistics, or similar specializations
• 0 to 1.5 years experience/knowledge of programmatic media buying/trading, or equivalent work/school/internship experience
• General understanding of digital media and programmatic campaign management and optimization practices
• Proficient in Microsoft Excel (large data sets, lookups, pivot tables) and ChatGPT, Microsoft Copilot and/or other AI tools (building AI agents a plus)
• Experience or understanding of managing programmatic campaigns in DSPs such as The Trade Desk, DV360, Simpli.fi and StackAdapt
• Experience/Knowledge with ad trafficking and tag management in Google Campaign Manager 360
• Experience or understanding of using third-party reporting tools to report on campaigns (e.g., Domo, Google Analytics)
• Familiarity with Workfront or similar workflow/project management tools
• Experience or understanding of B2B audience targeting, including ABM, intent data, data onboarding (e.g., LiveRamp), geofencing and event targeting, a plus
• Familiarity with brand safety and verification tools (e.g., IAS, DoubleVerify), is a plus
• Strong analytical mindset and ability to make data-driven decisions.
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
• Ability to learn new industries and new business types quickly and apply this knowledge to internet marketing initiatives.
• High levels of integrity, autonomy, and self-motivation.

To comply with equal pay and salary transparency laws in various locations, we believe the target compensation for this role is $55,000 USD per year. Actual compensation is influenced by a wide array of factors including but not limited to skill set, qualifications, job performance, level of experience, location, and business needs.

AI Disclosure

As part of our recruitment process, we may use technology assisted tools, including automated systems, to support the review and assessment of applications. These tools do not make the final decisions. All decisions related to screening, interviewing and selection are made by our Talent Acquisition and hiring teams.

Note: Hybrid work in office is an essential function of the job.