Digital Marketing Strategist

Leclerc Foods; Saint-Augustin-de-Desmaures; On-site; CAD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Strategist to lead innovative digital strategies for their national brands. This role involves crafting engaging campaigns, optimizing digital performance, and collaborating with diverse teams to enhance brand visibility in North America. With a focus on creativity and results-driven strategies, the ideal candidate will thrive in a dynamic environment that values innovation. Join a company that offers a supportive culture, comprehensive benefits, and opportunities for professional growth, making a significant impact in the fast-paced food industry.

Benefits

Paid training

Complete benefits program

Free use of sports facilities

Discounts on products

Quality meals at low prices

Job security

Opportunities for advancement

Rich company culture

Qualifications

• 8+ years in a strategic digital role, ideally in the food industry.
• Experience in agency settings is a plus.

Responsibilities

• Develop and optimize digital strategies for North American markets.
• Create engaging content across platforms like Instagram and TikTok.

Skills

Digital strategies

ROI

Content creation

Data-driven marketing

Shopper marketing

Education

Digital marketing

Communication

E-commerce

Job description

Leclerc is a family business with 118 years of experience, tradition and know-how passed down from people with heart. Thanks to our 1,900 employees in nine plants in Canada and the United States, we are constantly innovating to exceed the expectations of both small and large appetites.

Working at Leclerc means...

• Working in a family business
• Evolving in a clean, temperate environment with the latest technology
• Starting a new job with paid and adapted training
• Benefiting from a complete benefits program (drug and dental insurance, 1 week of sick leave [conditions apply], telemedicine, group RRSP with employer participation and more)
• Enjoying quality meals at low prices in the cafeteria (unlimited coffee, tea, cookies and bars)
• Enjoying free use of the sports facilities (basketball court, training room and cardio room)
• Saving on our delicious products and discovering exclusive novelties
• Taking advantage of job security and opportunities for advancement within the company
• Integrating into a rich company culture (Christmas, birthday and maternity gifts, use of the Poka platform and more)

As a Digital Marketing Strategist, you will play a central role in our digital marketing strategies. Your mission: to develop innovative digital strategies for our national brands and maximize their impact on the North American markets (Canada and the United States). You will create engaging campaigns, optimize digital performance, and work closely with internal and external teams to transform our brands into connected leaders. This position requires in-depth expertise in digital strategy, results-driven creativity, and the ability to integrate technological innovation into the marketing mix.

Your Main Tasks

1. Integrated Digital Strategy and Campaign Planning:
   1. Develop digital strategies aligned with brand growth objectives, tailored to the cultural specifics and purchasing behaviors of North American markets.
   2. Define measurable objectives for each campaign and propose innovative tactics to maximize their impact.
   3. Follow digital and technological trends to integrate new marketing solutions.
2. Creation and Management of Engaging Content:
   1. Oversee the production of captivating content (videos, visuals, storytelling) for key platforms: Instagram, TikTok, YouTube, shoppers' apps.
   2. Ensure consistency of tone and messages across all digital channels.
   3. Create consumer-oriented content that goes beyond mere product presentation to tell an engaging story.
3. Campaign Optimization and ROI:
   1. Use programmatic tools to drive and optimize campaigns in real-time.
   2. Analyze campaign performance (engagement, conversion, cost per acquisition) and adjust strategies to maximize return on investment (ROI).
   3. Leverage analytical data to identify areas for improvement and guide future investments.
4. Digital Shopper Marketing and SEV (Shopper Engagement & Visibility):
   1. Maximize product visibility on retailers' platforms through Digital Visual Merchandising (DVM).
   2. Develop SEV campaigns (emails, SMS, push notifications) to capture consumers at key moments in their purchasing journey and increase conversion.
5. Internal and External Collaboration:
   1. Work closely with internal teams (product managers, innovation, sales) to ensure coherence between digital campaigns and overall marketing objectives.
   2. Collaborate with digital agencies to create campaigns, ensuring the quality and performance of initiatives.
   3. Share insights from campaigns with sales and marketing teams to guide future strategies.
6. Influencer Marketing and Co-Branding:
   1. Identify and manage collaborations with relevant influencers for each market segment.
   2. Explore co-branding opportunities with influential digital platforms.

Your Profile

• Education: Digital marketing, communication, or e-commerce.
• Experience: 8+ years in a strategic digital role (ideally in the food industry or fast-moving consumer goods). Agency experience is considered an asset.
• Key Skills: Digital strategies, ROI, content creation, data-driven marketing, and shopper marketing.
• Languages: Perfectly bilingual (French and English).
• Personal Qualities: Proactive, creative, results-oriented, able to manage multiple projects independently. Capable of working in a team in an environment where innovation is at the core of every project.