Digital Marketing Specialist (ONSITE)

Sierra Forest Products; Mississauga; On-site; CAD 60,000 - 80,000; Full time

Job summary

Sierra Forest Products is seeking a Digital Marketing Specialist to develop and manage their digital marketing campaigns. This role involves enhancing brand awareness, driving website traffic, and generating leads. The ideal candidate will have expertise in SEO, social media management, and digital marketing platforms, with a commitment to continuous learning.

Benefits

Comprehensive Health & Dental Care Plans

Incentive Plans

Tuition Assistance

Career Development Plan

Paid Volunteer Day

Achievement & Service Recognition

Life Insurance Plan

RRSP Program

Wellness & Mental Health Assistance

Maternity Leave Plan

Qualifications

• 5+ years of experience in digital marketing, social media management, or SEO.
• Knowledge of UX/UI design principles.
• Basic knowledge of HTML/CSS and content management systems.

Responsibilities

• Develop and execute digital marketing campaigns across multiple platforms.
• Manage and maintain the website, ensuring content is optimized.
• Oversee social media strategy and monitor performance.

Skills

SEO

Content Creation

Data Analysis

Communication

Social Media Management

Project Management

Education

Bachelor's degree in Marketing, Digital Media, or related field

SEO Certification

Tools

Google Analytics

Google Ads

Meta Business Suite

Job description

Why you will love Upper Canada Forest Products:

As North America's premier distributor of globally sourced specialty forest products, we are committed to sustainability, innovation, and the future of our workforce. Our products are responsibly sourced, ensuring environmental integrity while supporting the next generation of industry leaders.

We take pride in fostering career growth, advancing our team members, and creating opportunities for professional development. Driven by innovation and a deep sense of responsibility, we strive to make a lasting, positive impact on our people, customers, and communities.

Your Impact:

The Digital Marketing Specialist will be responsible for developing, implementing and managing digital marketing campaigns to promote Upper Canada Forest Product’s brand, products and services. This role involves enhancing brand awareness within the digital space, as well as driving website traffic and lead generation.

Role & Responsibilities:

• Develop and execute digital marketing campaigns across multiple platforms (social media, email, SEO, SEM, and display advertising).
• Manage and maintain Upper Canada's website(s), ensuring content is updated and optimized for search engines.
• Oversee social media strategy, create engaging content, manage community interactions and monitor performance across all platforms.
• Monitor, analyze and report on performance metrics for all digital marketing campaigns and assess against KPIs and ROI.
• Conduct A/B testing to improve campaign effectiveness.
• Work with external agencies and vendors, and collaborate with designers, content creators, and marketing teams to maintain brand consistency and support campaign goals.
• Stay up to date with the latest digital marketing trends, technologies and best practices to enhance marketing strategies.
• Ensure compliance with industry regulations, including CASL (Canada’s Anti-Spam Legislation).

Your Unique Skills:

• 5+ years of experience in digital marketing, social media management, or SEO.
• Knowledge of UX/UI design principles.
• Basic knowledge of HTML/CSS and content management systems.
• Proficiency in digital marketing platforms such as Google Analytics, Google Ads, and Meta Business Suite.
• Strong understanding of SEO, PPC, and digital advertising.
• Excellent communication and content creation skills.
• Ability to analyze data and generate actionable insights.
• Ability to manage multiple projects and meet deadlines.
• Bachelor’s degree in marketing, Digital Media, or a related field.
• SEO Certification an asset.

Some Amazing Benefits:

• Comprehensive Health & Dental Care Plans
• Incentive Plans
• Tuition Assistance
• Career Development Plan
• Paid Volunteer Day
• Achievement & Service Recognition
• Life Insurance Plan
• RRSP Program
• Wellness & Mental Health Assistance
• Maternity Leave Plan
• Much more!

Not sure if you qualify? Think about applying anyway:

At Upper Canada Forest Products, we recognize that every career journey is unique—and not everyone enters a role with 100% of the required skills and experience. That’s why we embrace and welcome all workplace backgrounds and experiences to apply.