Digital Marketing Specialist

HearUSA; Toronto; Hybrid; CAD 55,000 - 75,000; Full time

Job summary

A leading healthcare company is seeking a Digital Marketing / Digital Engagement Specialist to join their HearCANADA team. This hybrid role involves managing online engagement, optimizing SEM campaigns, and collaborating with multiple teams to enhance brand visibility in the community. The opportunity offers a collaborative environment, educational reimbursement, and great benefits from day one.

Benefits

Comprehensive benefit package

RRSP matching

Education reimbursement

Continuous learning opportunities

Qualifications

• 3+ years of marketing experience with 2+ years in digital marketing.
• Strong writing skills and understanding of marketing strategies.
• Experience in coordinating SEM campaigns and community relations.

Responsibilities

• Manage online presence and content for all retail centres.
• Coordinate and optimize paid digital marketing campaigns.
• Utilize analytics tools to report and track performance.

Skills

Community management

Digital content writing

Search Engine Marketing (SEM)

Data analysis

Stakeholder management

Creativity

Education

Post-secondary education in Marketing or related field

Job description

Our team is looking for a permanent full-time Digital Marketing / Digital Engagement Specialist to join our HearCANADA Marketing team! This is a GTA-based hybrid role with 2-3 days per week required onsite at our Burlington office location.

We offer a collaborative work environment, a comprehensive benefit package upon day one of hire, RRSP matching commencing in your first week, education reimbursement and continuous learning opportunities, and an opportunity to make a difference in delivering Wonderful Sound for All in our hearing care services and products!

What you'll be responsible for :

• Manage online presence across all local retail centres and wholesale brands. This includes community management and content scheduling across all social media channels.
• Manage all existing and new local centre business listings by updating information and images regularly, and ensuring consistency across all online directories, including Google, Bing and Apple Business.
• Lead the coordination and optimization of paid digital marketing campaigns, with a special focus on local initiatives. Regular reporting and analysis of campaign results to adjust strategies for optimal performance are essential components of this role.
• Manage website content by updating and modifying it periodically, ensuring currency, while also developing engaging content for the website and social media platforms, aligning with the brand voice and marketing objectives.
• Utilize CRM and analytics tools to generate reports, track performance, identify trends, and offer actionable insights for continuous improvement. Manage the retail CRM database, identify customer segment opportunities, and extract customer lists for email communication programs.
• Collaborate effectively and engage with various cross-functional teams throughout project development. Align closely with Operations and Client Care to guarantee the seamless flow of marketing efforts from lead generation to conversion.
• Stay abreast of changes and trends within the hearing care space as they relate to marketing campaigns and brand awareness to stay ahead of trends and cultivate new ideas.

What you'll bring :

• Post-secondary education in a related field at the College or University level; education, courses or certificates in a Marketing (or similar) capacity would be a definite asset.
• 3+ years of experience in a marketing capacity with a minimum of 2 years of prior digital marketing experience with a strong focus on local Search Engine Marketing (SEM) and community engagement, ideally gained within an agency, retail, or consumer packaged goods (CPG) environment.
• Demonstrated ability to write well, with strong grammar and an engaging style suitable for digital content.
• Experience in coordinating and optimizing local SEM organic and paid campaigns and fostering community relations.
• Strong understanding of current digital marketing tools and strategies, specifically for enhancing local visibility and community interaction.
• Basic knowledge of analytics tools and principles, with a curiosity and eagerness to learn and explore data to inform marketing strategies.
• Experience in healthcare consumer marketing is advantageous but not mandatory.
• Business-acumen to spot opportunities, trends, and innovation and translate them into marketing strategies and plans through campaign strategy development, execution, and post-campaign reporting.
• Comfortability operating in a highly matrixed environment fostering a deep understanding of the market, digital trends, client trends, and competitive activities.
• Creativity and innovation mindset driven to bring new ideas to the organization
• Ability to work with and manage external vendors to deliver results within designated timelines.
• Strong planning and problem-solving skills, excellent analytical skills
• Strong communication and stakeholder management skills to work with people across all levels of seniority in the organization.
• Self-starter attitude with the ability to handle conflicting priorities and deadlines.
• Willingness to participate in some work and event related travel (generally less than 5% of the time).

HearCANADA is committed to fair and accessible employment practices, and we welcome and encourage applications from candidates with disabilities. Accommodations are available on request for candidates taking place in all aspects of the selection process.