Digital Marketing Specialist-I

Best Buy; Vancouver; Hybrid; CAD 62,000 - 71,000; Full time

Benefits offered by this job

Employee discounts

Health benefits

Training programs

Remote-first

Job summary

Best Buy Canada is seeking a Digital Marketing Specialist to create impactful digital experiences that connect customers with products, services, and brands they love. You will plan, execute, and optimize campaigns across paid social, display, video, and programmatic channels, using data-driven insights to drive performance.

You will collaborate with Brand, Content, Best Buy Ads, and business teams, monitor performance, report findings, and stay ahead of digital trends in a fast-paced

Qualifications

• 2+ years of digital marketing or agency experience.
• Hands-on expertise in paid media, media buying, and campaign management.
• Experience managing campaigns across DV360, Meta, TikTok, Google Ads, Connected TV, and other programmatic channels.
• Strong analytical skills to interpret performance data and drive decisions.
• Excellent organizational, communication, and stakeholder management skills.
• A proactive, results-oriented marketer with a passion for innovation and emerging digital trends.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across paid social, display, video, connected TV, and programmatic channels.
• Monitor campaign performance and make data-driven recommendations to improve results.
• Partner with Brand, Content, Best Buy Ads, and business teams to deliver impactful marketing initiatives.
• Analyze campaign insights and prepare reporting to measure success and identify opportunities.
• Manage multiple projects simultaneously in a fast-paced, collaborative environment.
• Stay current on digital marketing trends, tools, and best practices to drive continuous improvement.

Skills

Digital marketing

Campaign management

Data analysis

Communication

Tools

DV360

Meta

TikTok

Google Ads

Connected TV

Job description

We are looking for a Digital Marketing Specialist to help create impactful digital experiences that connect customers with the products, services, and brands they love. In this role, you\'ll leverage digital marketing expertise, creativity, and data-driven insights to execute high-performing campaigns and deliver measurable business outcomes. As a Digital Marketing Specialist-I, you will plan, execute, and optimize digital marketing campaigns across a variety of channels while partnering with cross-functional teams to enhance customer engagement and campaign performance. This is an exciting opportunity for someone who thrives in a fast-paced environment, enjoys turning insights into action, and is passionate about delivering impactful digital experiences.

What You\'ll Do:

• Plan, execute, and optimize digital marketing campaigns across paid social, display, video, connected TV, and programmatic channels.
• Monitor campaign performance and make data-driven recommendations to improve results.
• Partner with Brand, Content, Best Buy Ads, and business teams to deliver impactful marketing initiatives.
• Analyze campaign insights and prepare reporting to measure success and identify opportunities.
• Manage multiple projects simultaneously in a fast-paced, collaborative environment.
• Stay current on digital marketing trends, tools, and best practices to drive continuous improvement.

What We\'re Looking For:

• 2+ years of digital marketing or agency experience with hands-on expertise in paid media, media buying, and campaign management.
• Experience managing campaigns across platforms such as DV360, Meta, TikTok, Google Ads, Connected TV, and other programmatic channels.
• Strong analytical skills with the ability to interpret performance data, identify opportunities, and drive results through data-driven decisions.
• Excellent organizational, communication, and stakeholder management skills, with the ability to manage multiple priorities in a fast-paced environment.
• A proactive, results-oriented marketer with a passion for innovation, emerging digital trends, and creating impactful customer experiences.

Why you\'ll love it here:

• Remote-first work environment.
• Employee discounts on awesome tech from day one.
• Health benefits and wellness program.
• Training programs to build new and transferable skills.

Annualized Compensation Range $62,000.00 - $71,000.00 Starting pay offered will consider skills and experience. Your pay can grow as you build your career with us.

Suite 102 - 425 West 6th Avenue, Vancouver, BC V5Y 1L3

At Best Buy Canada, we bring tech to life – and make it fun! We are one of Canada’s largest and most successful retailers, operating the Best Buy, Best Buy Mobile, Best Buy Express, and Geek Squad brands. We offer consumers a unique shopping experience with the latest technology gadgets, entertainment products, and an expanded assortment of lifestyle products. We have one of the best work environments in the country! Our culture is one of inclusivity and belonging and provides employees with an environment where they can bring their whole selves to work. When you\'re part of our team, you\'ll get amazing discounts and promotional pricing on everything from TVs and refrigerators to luggage and furniture. You\'ll get a sneak peek at the newest tech devices before they hit the market! Employment opportunities are available across Canada, including at our Canadian Headquarters (CHQ) in Vancouver, BC, our two distribution centres (one in the west and one in the east), and in many of our retail store locations from coast to coast. We believe we have the unique opportunity to help customers enrich their lives and pursue their passions with the help of technology.

Our culture is one of inclusivity and belonging and provides employees an environment where they can bring their whole selves to work. We believe in a fair and inclusive hiring process.