Marketing Operations Specialist

Humankind Global Recruitment; Halifax; On-site; CAD 60,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Medical and dental benefits

RRSP contributions

Wellness allowance

Job summary

Humankind Global Recruitment partners with a Canadian-based marketing agency to hire a Marketing Operations Specialist in Halifax. You will develop, maintain, and optimize digital marketing campaigns, focusing on CMS development and email templates to deliver pixel-perfect, high-impact results.

Work with Creative, SEO, and Conversion teams to translate designs into responsive pages and emails while upholding brand guidelines and improving deliverability and performance across channels.

Qualifications

• Bachelor’s degree in a related field or equivalent work experience.
• 2+ years in front-end development or a technical marketing ops role.
• Proven ability to build and optimize web pages and email templates.
• Familiarity with CMS platforms and version control (e.g., Git).
• Knowledge of email deliverability and cross-client testing is a plus.

Responsibilities

• Develop, maintain, and optimize CMS-powered web pages according to brand guidelines.
• Create responsive email templates and ensure compatibility across devices and clients.
• Collaborate with Creative/SEO/Conversion teams to gather requirements and align on objectives.
• Translate mock-ups into pixel-perfect, brand-consistent pages and emails.
• Perform QA and usability testing; contribute to internal tooling and processes.
• Stay current with digital marketing trends and best practices.

Skills

Front-end development

CMS expertise

Email template design

Cross-functional teamwork

Communication skills

Education

Bachelor’s degree or higher (CS/Web Development/Marketing)

Tools

Git

HTML/CSS

Litmus

Job description

We have partnered with a Canadian-based marketing agency that is part of an independent Network of Agencies strategically located across the world to provide global reach and capabilities who are looking for a Marketing Operations Specialist.

They are looking for a highly skilled and detail-oriented Marketing Operations Specialist to develop, maintain, and optimize our digital marketing initiatives—primarily through CMS development and email template creation. As the subject-matter expert in these areas, you will collaborate with key stakeholders and department heads to deliver pixel-perfect, high-impact marketing campaigns.

Responsibilities

CMS Development & Maintenance

• Serve as the go-to expert on our Content Management System (CMS), creating and updating web pages based on stakeholder requirements and brand guidelines.
• Review site structure, menus, and overall functionality, ensuring consistency and optimal user experience.
• Troubleshoot and resolve issues, suggesting improvements for continuous optimization.

Email Template Creation & Management

• Develop responsive, dynamic email templates using HTML and CSS, ensuring compatibility across various devices and email clients.
• Collaborate with creative teams to translate mock-ups into functional, eye-licking email layouts that maintain brand consistency.
• Regularly audit and refine email templates, incorporating best practices to improve deliverability and performance.

Collaboration & Stakeholder Communication

• Partner with internal teams—including Creative, SEO, and Conversion—to gather requirements, prioritize tasks, and align on project objectives.
• Communicate effectively with department heads, stakeholders, and technical peers to manage expectations, timelines, and deliverables.
• Provide training and support to team members and colleagues, ensuring clarity on workflows and best practices.

Quality Assurance & Design Best Practices

• Maintain a "pixel-perfect" standard, carefully verifying each build or template against mock-ups to ensure accuracy and aesthetic quality.
• Adhere to coding standards, guidelines, and design principles to achieve consistency and brand integrity across all assets.
• Conduct regular reviews of live sites and email campaigns to identify areas for improvement.
• Perform testing (UAT) on larger projects outside of BAU as required
• Contribute to the development of internal tools, processes, and documentation to streamline and standardize workflows.
• Stay current with industry trends, emerging web technologies, and best practices in digital marketing and design.
• Provide feedback and suggestions to the team lead and management on how to enhance and evolve our MarkOps capabilities.

Qualifications

• Bachelor’s degree in Computer Science, Web Development, Marketing, or a related field (or equivalent work experience).
• 2+ years of experience in front-end development or a similar technical marketing operations role.
• Proven track record of building and optimizing web pages and email templates.
• Familiarity with CMS platforms and version control systems (e.g., Git).
• Understanding of email deliverability and cross-client testing is a plus.
• Eye for design, capable of translating mock-ups into pixel-perfect, responsive pages and email templates.
• Ability to adhere to brand guidelines while also proposing improvements where beneficial.
• Excellent verbal and written communication skills, with the ability to explain technical concepts to non-technical stakeholders.
• Experience working in cross-functional teams, balancing multiple tasks and priorities.
• Analytical mind with a solution-oriented approach to troubleshooting and issue resolution.
• Motivated individual, comfortable with rapid changes.
• Ability to multi-task and meet deadlines all while having a strong attention to detail.
• Ability to travel, when required.
• Regular, consistent and punctual attendance. Must be able to work variable schedule(s) with consideration for multiple time zones and teams in various locations around the world. Will be required to be on-call as necessary.

This is a fantastic opportunity to join a growing agency based in Halifax.

• competitive annual salary, medical and dental benefits, RRSP contributions, wellness allowance and much more!

Our client is committed to fostering a workplace that prioritizes inclusion, respect, and equal opportunity for all. We encourage applications from women, Indigenous peoples, racialized individuals, people with disabilities, those of diverse sexual orientations or gender identities, individuals from diverse socio-economic backgrounds, newcomers, and those who can contribute to the richness of our community through their unique perspectives and lived experiences. We value diversity and believe it enhances the growth and success of our organization. All qualified applicants are welcome to apply; however, preference may be given to Canadian citizens and permanent residents.