Digital Marketing Specialist

Gnapi Technologies Private; Vancouver; On-site; CAD 60,000 - 90,000; Full time

Job summary

Gnapi Technologies Private is seeking a skilled digital marketer who can build and execute comprehensive strategies to drive business growth. This full-time position involves managing campaigns across various platforms, optimizing for performance, and collaborating across teams to achieve marketing goals. Successful candidates will have a strong background in SEO, content marketing, and data analytics, and thrive in dynamic environments. Join a fast-growing team in beautiful Vancouver and make a significant impact.

Qualifications

• 3-5 years in digital marketing or related field.
• Proven success in SEO, paid media, and content marketing.
• Experience in fast-paced growth-stage environments.

Responsibilities

• Build and execute multi-channel digital strategies.
• Drive full-funnel marketing from lead generation to retention.
• Monitor web performance and provide actionable insights.

Skills

SEO

Content Marketing

Leadership

Communication

Education

Bachelor's degree in marketing, Business, or related field

Tools

Google Ads

Google Analytics

Hubspot

CRM tools

Job description

https : / / isarta.com / jobs / ?utm_source=IND&job=112413

Responsibilities :

• Build and execute multi-channel digital strategies aligned with business growth goals.
• Drive full-funnel marketing-from lead generation to conversion, retention, and reactivation.
• Collaborate with leadership to establish marketing goals, KPIs, and reporting frameworks.
• Performance Marketing & SEOPlan and manage paid media campaigns (Google Ads, LinkedIn, etc.).
• Create and refine SEO strategies (technical, on-page, and off-page) to increase organic traffic and improve SERP rankings.
• Implement A / B and multivariate testing across campaigns and landing pages.

Content Marketing & Brand Presence :

• Develop content strategy and calendar planning for blogs, social media, and email marketing.
• Ensure high-quality, engaging content aligned with brand messaging and SEO best practices.
• Collaborate with designers, writers, and external agencies to ensure cohesive campaigns.

Data Analytics & Optimization :

• Track key metrics (CAC, LTV, CPA, traffic, keyword rankings, etc.) and provide actionable insights.
• Monitor web performance, analyze conversion funnels, and identify optimization opportunities.
• Recommend tools and process improvements for better campaign efficiency and ROI tracking.
• Work cross-functionally with sales, product, and design teams to align messaging and campaign objectives.
• Present regular performance updates and strategic recommendations to stakeholders.
• Manage marketing automation platforms and CRM tools for streamlined operations.

Qualifications :

Education : Bachelor's degree in marketing, Business, or related field (MBA or equivalent experience is a plus).

Experience :

• 3-5 years in digital marketing, growth marketing, or a related field.
• Proven success in SEO, paid media, content marketing, and performance optimization.
• Experience working in fast-paced, growth-stage, or startup environments is a big plus.

Tools & Technical Skills :

• Expertise in digital marketing platforms (Google Ads, LinkedIn, programmatic, etc.) and analytics tools (Google Analytics, BI dashboards).
• Proven experience with marketing automation (Hubspot, SFDC, Marketo, 6Sense), CRM, and experimentation frameworks and understanding of capturing and actioning intent data.
• Deep knowledge of SEO and content marketing best practices, including keyword research, on-page optimization, link-building strategies, and content distribution.

Soft Skills :

• Strong leadership and communication skills, capable of influencing and rallying cross-functional teams.
• Innovative, proactive, and entrepreneurial thinker, willing to take calculated risks.
• Comfortable with ambiguity and dynamic environments, with an innate ability to adapt and pivot.

Job Type : Full-time

Schedule : Monday to Friday

Please apply on Isarta.com

https : / / isarta.com / jobs / ?utm_source=IND&job=112413

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