Digital Marketing Specialist

OffSeq; North Glengarry; Hybrid; CAD 27,000 - 38,000; Full time

Benefits offered by this job

Remote / hybrid

Bonus program

Job summary

OffSeq is seeking a Digital Marketing Specialist to articulate its value to a technical B2B audience and manage the company’s digital presence. You will convert cybersecurity know-how into qualified demand across the Baltics and the EU, while optimizing campaigns across SEO, email, social and paid media.

The role requires hands-on SEO, analytics, content creation and end-to-end channel management, with English fluency and a willingness to work in a remote/hybrid setup.

Qualifications

• 2+ years in B2B digital marketing, ideally in tech, SaaS or security.
• Hands-on with SEO, email automation, Google Analytics and LinkedIn/Google Ads.
• Strong writing and visual judgment, with the ability to make technical topics clear and accessible.
• Self-directed and organized, with the ability to manage channels end to end.
• English fluency; Latvian a plus.

Responsibilities

• Plan, run and optimize multichannel campaigns across SEO, email, LinkedIn and paid media to generate qualified B2B leads.
• Manage website content and organic-search performance while maintaining clear positioning and strong technical quality.
• Set up and manage Google Ads and LinkedIn Ads campaigns and measure spend against sales-pipeline results.
• Produce and coordinate case studies, white papers and social content that explain the business value of complex security work.
• Report on engagement, qualified leads and return on investment and use the data to improve performance.

Skills

B2B marketing

SEO

Email automation

Google Analytics

LinkedIn Ads

Google Ads

Technical writing

Channel management

English

Tools

HubSpot

CRM

HTML/CSS

Job description

Careers/Digital Marketing Specialist
06/07
Digital Marketing Specialist
Communicate OffSeq’s value to a technical B2B audience, manage our digital presence and convert cybersecurity expertise into qualified demand across the Baltics and the EU.

• Growth
• Remote / hybrid
• Baltics
• Full-time
• from €1,500 / mo + bonuses

What you’ll do

• Plan, run and optimize multichannel campaigns across SEO, email, LinkedIn and paid media to generate qualified B2B leads.
• Manage website content and organic-search performance while maintaining clear positioning and strong technical quality.
• Set up and manage Google Ads and LinkedIn Ads campaigns and measure spend against sales-pipeline results.
• Produce and coordinate case studies, white papers and social content that explain the business value of complex security work.
• Report on engagement, qualified leads and return on investment and use the data to improve performance.

What you bring

• 2+ years in B2B digital marketing, ideally in tech, SaaS or security.
• Hands-on with SEO, email automation, Google Analytics and LinkedIn/Google Ads.
• Strong writing and visual judgment, with the ability to make technical topics clear and accessible.
• Self-directed and organized, with the ability to manage channels end to end.
• English fluency; Latvian a plus.

Additional advantages

• Cybersecurity or regulated-industry background
• HubSpot / CRM and automation
• Basic HTML/CSS