Digital Marketing Manager

TAC Security; Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

TAC Security is seeking a Digital Marketing Manager to strengthen our digital brand and accelerate growth from our Toronto office. You will plan and execute multi-channel campaigns, optimize landing pages, and work with Sales to generate qualified leads.

The role emphasizes analytics, SEO/SEM, and content marketing to drive demand for our AI-driven cybersecurity solutions. The ideal candidate has 3+ years in digital marketing, strong data-driven skills, and experience with marketing automation

Qualifications

• 3+ years of experience in digital marketing, preferably in B2B SaaS or cybersecurity.
• Strong knowledge of SEO, AEO, Google Ads, LinkedIn Ads, email marketing, and marketing automation.
• Experience with Google Analytics, Search Console, HubSpot, or similar CRM/marketing platforms.
• Excellent analytical and communication skills.
• Content marketing and copywriting experience is a strong advantage.
• Experience working with lead generation campaigns.

Responsibilities

• Plan and execute multi channel digital marketing campaigns.
• Manage SEO, SEM, PPC, email marketing, and social media initiatives.
• Create and optimize landing pages to improve conversions.
• Work closely with the Sales team to generate and nurture qualified leads.
• Analyze campaign performance using Google Analytics and other marketing tools.
• Manage content calendars and support thought leadership initiatives.
• Optimize website performance and user experience.
• Track KPIs and prepare regular marketing performance reports.

Skills

Digital marketing

Campaign planning

Lead generation

Analytics

Communication

Tools

Google Analytics

Google Ads

LinkedIn Ads

HubSpot

Search Console

Job description

TAC Security is a global cybersecurity company helping organizations identify, prioritize, and remediate cyber risk through AI powered security solutions. Trusted by thousands of enterprises worldwide, we are expanding our North American presence and looking for a passionate Digital Marketing Manager to strengthen our digital brand, drive demand generation, and accelerate business growth. This is an exciting opportunity to shape impactful marketing campaigns, generate qualified leads, and contribute to the growth of an innovative cybersecurity company.

What You'll Do

• Plan and execute multi channel digital marketing campaigns.


• Manage SEO, SEM, PPC, email marketing, and social media initiatives.


• Create and optimize landing pages to improve conversions.


• Work closely with the Sales team to generate and nurture qualified leads.


• Analyze campaign performance using Google Analytics and other marketing tools.


• Manage content calendars and support thought leadership initiatives.


• Optimize website performance and user experience.


• Track KPIs and prepare regular marketing performance reports.

What We're Looking For

• 3+ years of experience in digital marketing, preferably in B2B SaaS or cybersecurity.


• Strong knowledge of SEO, AEO, Google Ads, LinkedIn Ads, email marketing, and marketing automation.


• Experience with Google Analytics, Search Console, HubSpot, or similar CRM/marketing platforms.


• Excellent analytical and communication skills.


• Content marketing and copywriting experience is a strong advantage.


• Experience working with lead generation campaigns.

Why Join TAC Security?

• Work with one of the leading cybersecurity companies.


• Opportunity to market cutting edge cybersecurity and AI driven solutions.


• Collaborative and fast paced work environment.


• Career growth and learning opportunities.