Digital Marketing Specialist

Scotlynn Group; Brantford; Hybrid; CAD 60,000 - 75,000; Full time

Benefits offered by this job

Benefits plan

Employee Assistance Plan

Gym access with personal trainer

Corporate chef

Community volunteer program

Collaborative workplace culture

Paid Time Off

Job summary

Scotlynn Group is seeking a Digital Marketing Specialist to drive brand awareness and growth from our Brantford, ON office. You will develop, implement, and manage digital campaigns across web, email, social media, and display to support business goals.

The ideal candidate brings 2–3 years in digital marketing, post‑secondary education in marketing, and a data‑driven mindset. This onsite role runs 8am–5pm with a competitive salary, benefits and opportunities to grow.

Qualifications

• 2-3 years of experience in digital marketing.
• Post-secondary education in digital media/marketing, communications, marketing, or a related field.
• Strong understanding in digital marketing tools and platforms such as Google Analytics GA4 & Google Ads, SEO/SEM strategy and tools, and social media ad platforms.
• Proven expertise in developing, managing, and optimizing digital campaigns across email, social media, and display advertising.
• A strong ability to measure performance, analyze results, and report on ROI.
• Ability to operate confidently in ambiguous, fast-changing settings.
• Capable of anticipating and juggling multiple projects and timelines.
• Experience with AI tools considered an asset.
• Website design and maintenance, not required but considered an asset.
• Copywriting experience considered an asset.

Responsibilities

• Develop and implement comprehensive marketing strategies to support organizational goals and objectives.
• Plan, create, and execute digital campaigns including web, SEO/SEM, marketing database, email, social media, and display advertising.
• Create and manage paid advertising campaigns across various platforms to maximize ROI and brand visibility.
• Measure and report the performance of all marketing campaigns using analytical abilities.

Skills

Digital marketing

Analytics

SEO/SEM

Email marketing

Social media advertising

Google Analytics GA4

Google Ads

Education

Post-secondary education in marketing/digital media

Job description

Please note this is an onsite position - eligible candidates must be able to reliably commute to our office in Brantford, ON.

With the continued growth in the industry, Scotlynn is currently hiring a Digital Marketing Specialist to join the Marketing team. This role focuses on the creation of digital marketing campaigns and promotions to develop and maintain marketing strategies.

ABOUT US

Scotlynn is a multinational produce grower and transportation provider specializing in time‑sensitive refrigerated products. Every aspect of our operation reflects our commitment to doing things better, from our attention to detail and open communication to our state‑of‑the‑art equipment and comprehensive practices. Developing our people is central to our identity, and we create meaningful opportunities for team members to expand their skills, take on new challenges, and grow their careers. We are a people‑first environment with a strong focus on health and wellness. Our programs are designed to keep employees healthy, energized, and supported, reinforcing our commitment to a workplace where people can truly thrive.

WHAT WE OFFER

• Competitive Benefits Plan and Employee and Family Assistance Plan
• $60,000 - $75,000 starting salary, based on experience
• Full gym access with personal trainer
• Corporate chef providing healthy meal options
• Opportunities to strengthen local communities through “Community Volunteer Program” initiatives
• Rewarding, collaborative and lively workplace culture
• Paid Time Off

THE ROLE

The Digital Marketing Specialist is responsible for driving brand awareness and growth by developing, implementing, and managing digital marketing campaigns across multiple online channels and social media. This role creates, develops and maintains digital marketing strategies and executes promotions to support business goals.

The Digital Marketing Specialist will measure, analyze, and report on campaign performance using tools such as Google Analytics. The ideal candidate brings a balance of creativity and analytical thinking, along with strong communication skills and a data-driven mindset.

This role could also be known as Digital Campaign Strategist, Online Brand Manager, Media and Digital Content Specialist.

ABOUT YOU

Successful Scotlynn Candidates Have:

• 2-3 years’ experience in digital marketing role
• Post-secondary education in digital media/marketing, communications, marketing, or a related field
• Strong understanding in digital marketing tools and platforms such as Google Analytics (GA4) & Google Ads, SEO/SEM strategy and tools, and social media ad platforms
• Proven expertise in developing, managing, and optimizing digital campaigns across email, social media, and display advertising
• A strong ability to measure performance, analyze results, and report on ROI
• Ability to operate confidently in ambiguous, fast-changing settings
• Capable of anticipating and juggling multiple projects and timelines
• Experience with AI tools considered an asset
• Website design and maintenance, not required but considered an asset
• Copywriting experience considered an asset

Work experience in marketing-based roles from the following industries is welcomed and appreciated: Social Media Marketing, Advertising and Media Optimization.

HOW YOU’LL SUCCEED WITH SCOTLYNN

• Develop and implement comprehensive marketing strategies to support organizational goals and objectives
• Plan, create, and execute digital campaigns including web, SEO/SEM, marketing database, email, social media, and display advertising
• Create and manage paid advertising campaigns across various platforms to maximize ROI and brand visibility
• Measure and report the performance of all marketing campaigns using analytical abilities

YOUR COMMITMENT

• This is a full-time, permanent role
• Work in office from 8am - 5pm, Monday - Friday

Additional Information

Scotlynn is an equal opportunity employer and will seek to accommodate the needs of individuals with disabilities in a manner that most respects their dignity. Accommodation is available on request for candidates taking part in all aspects of the selection process. For any questions or accommodation requests, please reach out to our onboarding team at [e-mail] or 1-800-263-9117 ext 2535. All candidates are encouraged to apply.