Digital Operations Specialist

The 401 Group; Cambridge; On-site; CAD 55,000 - 70,000; Full time

Benefits offered by this job

Health & wellness benefits

Employee referral bonuses

On-site parking

Perkopolis enrollment

Job summary

The 401 Group is seeking a Digital Operations Specialist to maintain and optimize our websites and digital properties from our Cambridge location. You will work with the Marketing team to ensure accurate, functional, and discoverable online assets, supporting multiple brands and recurring duties.

You will manage updates, analyze traffic and SEO performance, and coordinate lead data between the website and CRM.

Qualifications

• Experience in web administration, digital marketing, or related field.
• Working knowledge of content management systems, HTML/CSS basics, and DNS management.
• Familiarity with SEO concepts and ability to implement SEO changes.
• Proficiency with web analytics platforms (Google Analytics) and reporting.
• Familiarity with CRM systems and lead management workflows.
• Basic image editing skills.
• Strong analytical, organizational, and problem-solving abilities.

Responsibilities

• Implement and maintain website updates, content changes, and functional improvements.
• Manage DNS configuration and records to ensure site availability and performance.
• Oversee content syndication across partner platforms, directories, and third-party channels.
• Troubleshoot website issues and coordinate with vendors or internal teams as needed.
• Assist with on-page and technical SEO updates as directed by Digital Marketing Specialists.
• Apply updates to page content, metadata, and site elements.
• Build and maintain regular reports on website traffic, SEO performance, lead activity, and other key metrics.
• Analyze data to identify trends and provide actionable recommendations.

Skills

CMS experience

HTML/CSS basics

DNS management

SEO knowledge

Google Analytics

CRM systems

Lead management

Image editing

Analytical skills

Organizational skills

Tools

CMS platforms

Google Analytics

CRM software

Job description

Overview

The 401 Group of Companies is seeking a detail-oriented and versatile Digital Operations Specialist to support the ongoing maintenance, performance, and optimization of our websites and related digital properties. Reporting into our marketing leadership, the successful candidate will combine hands-on website administration with digital execution work—ensuring our online presence remains accurate, functional, discoverable, and aligned with business goals.

This role works closely with our Digital Marketing Specialists to implement changes and support broader marketing initiatives. It is well suited to someone who is organized, technically capable, and comfortable managing a range of recurring responsibilities across multiple brands.

Location - 2200 Eagle St N, Cambridge ON

Department - Marketing

Reports to Director, Marketing

Salary - $55,000–$70,000 CAD

Key Responsibilities

Website Management

• Implement and maintain website updates, content changes, and functional improvements.
• Manage DNS configuration and records to ensure reliable site availability and performance.
• Oversee content syndication across partner platforms, directories, and third-party channels.
• Troubleshoot website issues and coordinate with vendors or internal teams as needed.

SEO Implementation Support

• Implement on-page and technical SEO changes as directed by Digital Marketing Specialists.
• Apply updates to page content, metadata, and site elements based on provided recommendations.
• Assist in identifying and flagging technical SEO issues for the digital marketing team to address.
• Collaborate with Digital Marketing Specialists to ensure SEO changes are executed accurately and on schedule.

Reporting & Analytics

• Build and maintain regular reports on website traffic, SEO performance, lead activity, and other key metrics.
• Analyze data to identify trends and provide actionable recommendations to stakeholders.

Lead Mapping & Management

• Manage lead mapping processes to ensure inquiries are accurately captured, routed, and tracked.
• Maintain the integrity of lead data flowing between the website and CRM or downstream systems.

Digital Asset Management

• Coordinate, edit, and maintain employee photos and other digital assets for use across web properties.

Qualifications & Requirements

• Experience: Prior experience in web administration, digital marketing, or a related field.
• Skills:
  • Working knowledge of content management systems, HTML/CSS basics, and DNS management.
  • Familiarity with SEO concepts and the ability to implement SEO changes accurately.
  • Proficiency with web analytics platforms (e.g., Google Analytics) and reporting.
  • Familiarity with CRM systems and lead management workflows.
  • Basic image editing skills.
  • Strong analytical, organizational, and problem-solving abilities.
• Preferred:
  • Experience with content syndication and third-party listing platforms.
  • Familiarity with marketing automation tools.

Core Competencies

• Strong attention to detail and accuracy in executing recurring tasks.
• Ability to manage multiple responsibilities and priorities across brands.
• Team-oriented, with the ability to collaborate effectively across departments.

So why work for us?

• The 401 Group of Companies is privately owned and 100% Canadian
• 40+ State-of-the-art facilities including a "Google-like" call centre and an 80,000 sq. ft. centralized service "Hub"
• A fun, fast-paced, and high-energy work environment with exciting initiatives and rewarding perks.
• Personalized coaching, mentoring, and training focused on both individual growth and team success.
• Empowering you to grow with meaningful career path planning and advancement opportunities.
• Health & wellness benefit enrollment opportunities
• Employee referral bonus opportunities
• Enjoy exclusive employee pricing on automotive parts and service, along with a special discount at the Blackshop.
• Perkopolis Enrollment
• On-site Parking

The 401 Group attracts people who want to be challenged, make a real impact, and grow every single day. You'll join a diverse marketing team of 12+, take on meaningful ownership, and have the space to deepen your craft and prosper in your area of marketing. We're building something ambitious — and we want people who want to build it with us.

This posting reflects a current and active opening.

Accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code. The 401 Group of Companies Recruiting Team is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive, barrier free workplace. We will accommodate the accessibility needs of individuals with disabilities to support participation in all aspects of the recruitment process. Should you require this accommodation, please contact HR, 226-535-9077 or [e-mail].

We would like to thank all candidates in advance for their interest and only those candidates selected for an interview will be contacted. Due to the volume of applications, we receive, we are unable to confirm the receipt of individual applications or resumes.