Digital Marketing Mobile Operations Manager

Fidelity Canada; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

Fidelity Canada seeks a Digital Marketing Mobile Operations Manager to spearhead a mobile marketing strategy. This role focuses on engaging customers via various mobile channels and requires a strong background in mobile marketing technologies and workflows. You will collaborate with teams to enhance customer experiences and lead mobile-first campaigns, contributing to Fidelity's mission of building better financial futures for Canadian clients.

Benefits

Flexible working arrangements

Competitive total compensation

Comprehensive health benefits

Parental leave top-up

Up to $650 for home office equipment

Generous time off policy

Diversity and inclusion programs

Extensive professional development opportunities

Qualifications

• 3-5 years experience with mobile marketing technology platforms.
• Experience copywriting and developing SMS/mobile workflows.
• Experience with CRM and marketing automation platforms is a strong asset.

Responsibilities

• Plan and deliver mobile marketing strategies.
• Build and manage mobile marketing campaigns.
• Measure success of mobile engagement strategies.

Skills

Mobile-first mindset

Analytical skills

Creative thinking

Excellent communication skills

Project management

Education

University degree in marketing or equivalent

Tools

Salesforce Marketing Cloud SMS

Urban Airship

Vibes

Job description

Job Description

Please note:

• Current work authorization for Canada is required for all openings.

• This is a secondment, ending on May 4, 2026 .

• You will be working on a hybrid schedule as part of Fidelity’s dynamic working arrangement.

Who We Are

At Fidelity, we have been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we are constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you will be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You will have a wide range of opportunities to grow and develop your career in an inclusive environment where you will feel valued and supported to be your best - both personally and professionally.

How You’ll Make an Impact

The Digital Marketing Mobile Operations Manager will introduce and execute a mobile-marketing strategy to reach customers on a range of various devices and mobile platforms. This role will act as a subject matter expert within the group on all aspects of customer experience as it relates to mobile marketing and introduce mobile-first approaches into wider marketing campaigns.

The Digital Marketing Mobile Operations Manager will be the go-to expert on a broad range of mobile tactics including SMS, mobile analytics, notifications, alerts, mobile wallet and other evolving mobile-first tactics. This will include leading mobile marketing platform implementations and integrations with other technologies such as CRM, marketing automation and analytics.

What You Will Do:

Own mobile marketing strategy and delivery:

• Plan and deliver strategies for engaging customers and prospects through mobile channels and mobile-first capabilities such as SMS, notifications, alerts, etc.

• Build and manage mobile-based marketing campaigns and workflows in a range of mobile-focused marketing technologies

• Build SMS and notification workflows, owning the copywriting process, workflow set-up, compliance sign-off and campaign execution

• Use mobile analytics and data-driven strategies to drive the overall mobile marketing strategy for each customer segment

Create mobile-first customer journeys, experiences and campaigns:

• Create mobile-first customer journey workflows to help customers achieve their goals, complete tasks and to deliver offers

• Collaborate with Marketing Automation and Digital Experience teams to lead the implementation of responsive, mobile-optimized website landing pages and to deliver mobile-optimized campaigns

• Act as a subject matter expert in drafting business requirements for mobile-marketing technologies and work with internal technology partners to oversee implementations

• Own and manage well-documented opt-in processes for SMS/text, geolocation-based engagements, notifications and messages

• Improve each step of the customer lifecycle through mobile tactics and capabilities

Raise the bar for customer engagement on mobile

• Measure and report on the effectiveness of mobile-centric strategies to engage clients and prospects through personalized mobile experiences

• Drive conversions and improved experiences through seamless mobile interactions on web, SMS, mobile wallet, mobile advertising, messaging platforms and search

• Work with key stakeholders to optimize advertising and search efforts for mobile

• Work with key stakeholders to create unique-to-mobile content and ad formats in mobile-first social media and messaging platforms

• Craft distinct experiences to exploit mobile capabilities

• Set appropriate targets and regularly report on effectiveness

What We Are Looking For:

• University degree, preferably with a focus on marketing, or equivalent work experience.

• 3-5 years of experience working with mobile marketing technology platforms or workflows (e.g. Salesforce Marketing Cloud SMS, Urban Airship, Localytics, Vibes, Twilio, Waterfall SMS).

• 3-5 years' experience creating and leading mobile-first marketing campaigns.

• Experience copywriting and building SMS and mobile notification workflows.

• Experience using CRM platforms is considered a strong asset (e.g. Salesforce, Hubspot, Microsoft Dynamics, etc.).

• Experience using marketing automation platforms is considered a strong asset (e.g. Marketo, Salesforce Marketing Cloud, Vibes).

• Experience in the investment or financial services industry is considered an asset.

The Expertise You Bring:

• A mobile-first mindset and demonstrated leadership in creating bar-raising mobile-first strategies that deliver results

• A deep curiosity and interest in improving customer experience through marketing and mobile marketing technologies and capabilities

• Creative thinking with a passion for growth and performance marketing, especially through mobile-based promotions

• Excellent communication skills, both written and oral, are required

• The ability to multi-task and manage multiple ongoing projects

• Project management, organizational abilities and strong analytical skills essential

• Interpersonal and influencing skills to achieve goals in Fidelity’s collaborative environment

Some of the ways we will help you feel valued and supported as part of our team:

• Flexible working arrangements.

• Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you.

• Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, which include up to $5,000 annually for mental health services and therapy.

• Parental leave top-up to 100% of your salary for a period of 25 weeks.

• Up to $650 for home office equipment.

• Generous time off policy, including two paid days annually to volunteer at a charity of your choice.

• Diversity and inclusion programs, including an active network of Employee Resource Groups.

• Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation.

We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [e-mail] .

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following:

Awards

• Canada's Top 100 Employers
o Greater Toronto's Top Employers
o Canada's Top Family-Friendly Employers
o Canada's Top Employers for Young People

• Great Place To Work Certified
o Best Workplaces for Inclusion
o Best Workplaces for Mental Wellness
o Best Workplaces for Today's Youth
o Best Workplaces for Women
o Best Workplaces in Financial Services & Insurance
o Best Workplaces in Ontario
o Best Workplaces with Most Trusted Executive Teams

• LinkedIn Top Companies in Canada

• Human Resource Director (HRD) - Best Place To Work
o HRD - 5-Star Benefit Program
o HRD - 5-Star Diversity & Inclusion Employer

Designations
• Canadian Compassionate Companies – Certified
• Benefits Canada's Workplace Benefits Award - Future of Work Strategy
• TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
• Canadian HR Reporter's Most Innovative HR Team