Digital Marketing Manager

FutureSight; Toronto; Remote; Part time

Job summary

FutureSight, a leading venture studio, is seeking a Digital Marketing Manager to enhance its brand awareness. This role involves creating compelling content, executing digital marketing strategies, and driving traffic through social media and SEO. The ideal candidate will be adept in digital marketing and possess strong analytical and communication skills.

Benefits

Flexible Hours

Creative Freedom

High Impact

Startup Exposure

Growth Environment

Qualifications

• 3-5 years of experience in digital marketing focusing on owned & earned channels.
• Strong track record in B2B content marketing, video marketing, and email marketing.
• Exceptional copywriting skills with financial or investment industry experience.

Responsibilities

• Lead creation and execution of engaging content, including blogs and videos.
• Manage organic social media strategy and execute email campaigns.
• Analyze performance and optimize strategies for owned & earned campaigns.

Skills

Content creation

SEO

Analytical skills

Communication

Tools

Hubspot

Google Analytics

Google Tag Manager

Google Search Console

YouTube

LinkedIn

Job description

FutureSight is a leading venture studio that co-creates B2B AI SaaS companies with values-driven entrepreneurs from inception to exit. We are a team of founders, operators, and designers with experience successfully bringing software to market at scale. More information can be found on our website.

This role is focused on building and optimizing FutureSight Venture's owned and earned digital marketing channels targeting two target audiences. You will be a key player in executing strategy across, web, social, email, SEO, and PR elevating brand awareness and driving qualified traffic.

We're looking for a digital marketer with 3-5 years of hands-on experience and a strong track record of creating compelling content within financial services, venture capital, or the broader investment industry. You will work with the Head of Marketing to execute and implement a comprehensive Owned & Earned marketing strategy aligned with FutureSight's overall business goals.

Responsibilities :

• Lead the creation and execution of engaging content, including blog posts, articles, case studies, and white papers both written and video-based
• Execute organic social media strategy including calendaring and postings in LinkedIn, Facebook, X
• Execute email marketing campaigns, including list segmentation, email design, and A / B testing
• Manage and optimize our website and backlinking to improve user experience, SEO performance, and conversion rates
• Execute video marketing including creative, editing, publishing
• Create engaging creative assets to support content and the brand.
• Analyze and report on the performance of owned & earned campaigns, identifying key metrics and opportunities for improvement
• Collaborate with other marketing team members and stakeholders to ensure alignment and effective communication

Requirements : :

• 3-5 years of experience in digital marketing, with a strong focus on owned & earned channels
• 3+ years of experience with B2B content marketing, social media, video marketing, email marketing, SEO principles, and best practices
• Exceptional content creation and copywriting skills and domain experience in the financial, investment, and / or venture
• Experience with Hubspot, YouTube, and LinkedIn
• Experience with Google Analytics, Google Tag Manager, Google Search Console
• Excellent communication, interpersonal, and presentation skills
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team.

Benefits :

• Flexible Hours : Work on your schedule with a part-time, remote-friendly role
• High Impact : Shape the brand presence of early-stage ventures from the ground up
• Creative Freedom : Own and execute digital strategies across multiple channels
• Work with Founders : Collaborate with experienced entrepreneurs and startup teams
• Startup Exposure : Build your portfolio while gaining insight into multiple industries
• Growth Environment : Stay sharp in a fast-paced, learning-focused ecosystem

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Part-time

Job function

Job function

Marketing and Sales

IT Services and IT Consulting

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