Part-time Marketing Lead (Performance + Creative) - 100% Remote

Cloudcure; Ontario; Remote; Part time

Job summary

A fast-growing digital health startup in Canada is seeking a Marketing Lead to shape their marketing initiatives as they support patients with obesity and metabolic conditions. This remote role requires creativity in strategy and execution while ensuring compliance with health advertising standards. Ideal candidates will possess strong analytical skills and be hands-on with digital campaign tools.

Qualifications

• Experienced in Meta Ads and Google Ads.
• Skilled in Figma, Canva, or Adobe Suite.
• Hands-on with data reporting tools.

Responsibilities

• Own campaign strategy and launch digital marketing campaigns.
• Execute creative short-form content for ads.
• Report performance and deliver traffic and conversion summaries.

Skills

Creativity

Analytical Skills

Digital Marketing

Data Analysis

Tools

Meta Ads

Google Ads

GA4

Meta Ads Manager

Google Sheets

Figma

Canva

Adobe Suite

Job description

Cloudcure is a fast-growing Canadian digital health startup helping patients struggling with obesity, Type 2 diabetes, and metabolic conditions through evidence-based medical care and coaching. Were now hiring a Marketing Lead to help us grow smarter and faster.

This is a hands-on, remote role for someone who can both strategize and executeideal for a highly creative marketer with digital campaign experience in health, wellness, or regulated sectors.

What Youll Do:

• Own campaign strategy: Plan and launch full-funnel digital marketing campaignsfrom cold awareness to warm retargetingacross Meta, Google, YouTube, TikTok and more.
• Execute with creativity: Ideate, storyboard, and produce short-form content (e.g., Reels, TikToks, UGC-style), static ads, and compelling copy that converts.
• Stay compliant: Understand and apply Canadian health advertising regulations (e.g., Rx drug marketing, claims rules, consent requirements).
• Report performance: Deliver weekly summaries on traffic, conversions, creative wins/losses, and paid media performance to leadership.
• Weekly Creative updates: Continuously test new creatives, and accompanying messaging to drive growth.
• Tackle attribution: Develop scrappy but effective workarounds for data limitations (post-iOS14) and multi-platform user journeys.
• Stretch every dollar: Were startup-mindedyour job is to make $1 work like $5.
• Try new channels: Pitch and lead collaborations with influencers, affiliates, or new growth platforms (Reddit, podcasts, etc).

Who You Are:

• A creative and analytical marketer whos comfortable doing both strategy and design
• Experienced in Meta Ads, Google Ads, and UGC/short-form content
• Skilled in Figma, Canva, or Adobe Suite
• Experience in startups - bonus points for healthcare, health-tech, or other regulated industries
• A self-starter who thrives with autonomy and loves data
• Hands-on with reporting tools like GA4, Meta Ads Manager, and Google Sheets

Role Details:

Pay: $25-30 CAD/hour, depending on experience

• Commitment: 10-20 hours/week to start, with potential to grow
• Location: Remote (work from anywhere)
• Start Date: ASAP

Bonus Points:

• Experience in healthcare, pharmaceutical, or wellness space
• Prior work with influencer outreach or affiliate marketing
• Understanding of Canadian advertising standards for medical clinics