Field Marketing Manager

Rocket Software; Greater Toronto Area; On-site; Full time

Job summary

A leading company in software development is seeking a Field Marketing Manager to lead marketing strategies for the AMER Field Marketing Team. This role involves collaborating with sales teams, developing targeted marketing plans, and analyzing campaign success to drive business growth. The ideal candidate will have extensive experience in field marketing and a strong understanding of sales priorities.

Qualifications

• At least 5+ years in field marketing; some prior sales experience is helpful.
• Ability to manage vendors, budget and ROI.

Responsibilities

• Collaborate closely with Sales Leaders to align marketing initiatives with sales goals.
• Develop and execute a targeted marketing plan to enhance pipeline coverage.
• Measure, analyze, and report on the success of campaigns.

Skills

Marketing Principles

Sales Understanding

Operational Excellence

Customer Experience

Education

Bachelor’s Degree

Job description

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Job Description Summary:

As Field Marketing Manager on the AMER Field Marketing Team, this individual is the Marketing lead for their aligned Regional Sales Team/s. A Field Marketing Manager is responsible for sales engagement and for creating the specialized plan to build pipeline against targets (Marketing and Sales) and to accelerate deals to close. The role is both strategic and tactical – from planning and operationalizing, to customer engagement through multi-touch plans and follow up.

Key Responsibilities:

• Collaborate closely with Sales Leaders and teams through 1:1s, QBRs, and planning sessions to align marketing initiatives with sales goals.
• Develop and execute a targeted marketing plan that enhances pipeline coverage, strengthens customer relationships, and drives new business.
• Lead go-to-market strategies and coordinate marketing tactics to support regional sales, including Account Based Marketing (ABM), Deal Based Marketing (DBM) and customer engagement.
• Work with cross-functional teams (demand gen, product marketing, corporate marketing, partner marketing, creative, etc.) to align on strategies and ensure consistent messaging and brand.
• Integrate partner ecosystem into regional marketing efforts and collaborate on joint initiatives.
• Measure, analyze, and report on the success of campaigns, providing data-driven insights to refine strategies and improve ROI.
  
  

Qualifications:

• At least 5+ years in field marketing; some prior sales experience is helpful
• Bachelor’s Degree or equivalent
• Knowledge of marketing principles, practices, processes, tactics and tools
• Ability to understand and support Sales and their priorities
• Ability to manage vendors, budget and ROI
• Drive for Operational Excellence and Superior Customer Experience
• Must be willing to travel approximately 25%
• Committed to Rocket’s core values of empathy, humanity, trust and love
  
  

Information Security:

Information security is everyone’s responsibility. A fundamental principle of information security at Rocket Software is that all individuals in the organization have a responsibility for the security and protection of company information and IT Resources over which they have control, according to their role.

Diversity, Inclusion & Equity:

At Rocket we are committed to an inclusive workplace environment, where every Rocketeer can thrive by bringing their full selves to work. Being a Rocketeer means you are part of our movement to continually drive inclusivity, diversity and equity in our workforce.

Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to [e-mail]. We will make a determination on your request for reasonable accommodation on a case-by-case basis.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development and IT Services and IT Consulting

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