Associate Marketing Manager

Robertson & Company Ltd.; Toronto; On-site; Full time

Job summary

An established industry player seeks a talented marketing professional to drive innovative strategies and enhance business growth. In this dynamic role, you will leverage market insights to develop impactful marketing plans, engage with various stakeholders, and ensure the effectiveness of marketing initiatives. Your experience in digital marketing and agency collaboration will be crucial in delivering results that align with business objectives. If you are passionate about marketing and ready to influence change, this is the perfect opportunity to make a significant impact in a collaborative environment.

Qualifications

• Experience in marketing and digital platforms, especially websites and emails.
• Strong skills in business partner management and agency brief writing.

Responsibilities

• Develop marketing strategies and plans based on market insights.
• Build relationships with internal teams and manage marketing programs.

Skills

Marketing experience

Digital experience

Agency brief writing

Business partner management

Job description

Robertson & Company Ltd. provided pay range

This range is provided by Robertson & Company Ltd.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$32.00/yr - CA$35.00/yr

On a typical workday you are expected to:

1. Marketing Strategies and Plans: Understand market and growth drivers, create a vision of market, channel, and segment potential, develop value propositions and proof points that further our competitive advantage, and translate business strategies into marketing plans.
2. Consumer Insights and Trends: Leverage market research, interpret consumer information and trends for your business and apply to marketing plans including creative and media briefs.
3. Influencing and Relationship Management: Influence and impact marketing strategies that span across programs to meet business goals. Build and manage strong relationships with Agencies, Business Units, Marketing Partners, Legal and Compliance, and other internal departments to deliver effective marketing programs.
4. Deliver and Monitor Results: Ensure stated objectives are delivered on plan (monitor/early indicators) and where required, take corrective actions to achieve targets. Analyze past results and make recommendations to maximize ROI. Evaluate effectiveness of in-market activity - PIR (including recommendations). Effectively communicate the results and sell the value of marketing. Provide marketing recommendations across programs/LOBs.
5. Build Innovative Solutions: Actively contribute to driving the spirit of innovation among the team. Bring external thinking/ideas to problems. Identify gaps and uncover 'white space' (unmet needs). Influence product development with innovative and creative ideas from inside and outside.

MUST HAVE:

• Marketing experience
• Digital experience – Websites & emails
• How to write an agency brief
• Business partner management

NICE TO HAVE:

• Banking experience

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Business Development

Industries

Banking