Digital Marketing Manager

Human Appeal; Mississauga; On-site; CAD 70,000 - 90,000; Full time

Job summary

Human Appeal is seeking a Digital Marketing Manager to lead their digital strategy at a charity committed to abolishing poverty. The successful candidate will design and optimize marketing strategies to engage donors and enhance the organization's online presence, requiring a strong marketing degree and relevant experience.

Qualifications

• Experience managing relationships with marketing agencies.
• Experience using analytics tools to report and analyze data.

Responsibilities

• Establish and manage a global digital marketing strategy.
• Manage social media activities across various platforms.
• Analyze campaign success and make informed recommendations.

Skills

Communication

Leadership

Creative thinking

Networking

Strategic planning

Education

Degree in Digital/Marketing or related field

Tools

Google Analytics

Hootsuite

Facebook Business Manager

Job description

Here at Human Appeal we have an exciting opportunity for a Digital Marketing Manager to join our team. You will join us on a full-time basis as part of an initial 1-year fixed-term contract with a view to progressing into a permanent role. In return, you will receive a competitive salary and benefits.

Human Appeal is a faith-based charity that aims to abolish poverty by providing humanitarian aid, sustainable development programs, and championing advocacy for our beneficiaries worldwide.

As the Digital Marketing Manager, the successful candidate will design, develop, implement, track, and optimize a global digital marketing strategy to maximize reach, action, conversions, and engagement across Human Appeal’s digital portfolio. Delivering communications that help the organization capitalize on every opportunity to retain and engage with their donors/supporters/partners, and drive Human Appeal’s global online strategy and brand online, ensuring integration with all offline channels.

Key duties and responsibilities:

• Establish, drive, and manage a coherent integrated global digital marketing strategy, using the full mix of digital acquisition techniques – PPC/search, display/programmatics, affiliates/partners, and social media channels (paid and organic).
• Manage the social media team to ensure marketing activities focusing on TikTok, Twitter, Facebook, Instagram, Snapchat, LinkedIn, YouTube, and other platforms as appropriate, build Human Appeal’s online community, brand, engagement, and income streams.
• Ensure the social media team manages each channel with scheduled content marketing calendars aligned with organization-wide campaigns.
• Devise, implement, and monitor compliance with the organizational social media policy.
• Implement digital marketing channel strategies and plans, including budgeting for PPC, display, programmatic, video marketing, social media, and other paid campaigns, supporting and managing external agencies as needed.
• Plan workload for campaigns, including briefing collateral required for all digital marketing activities.
• Create and manage digital campaigns, overseeing online budgets and targeting specific demographics.
• Analyze campaign success, translating data into recommendations and plans for revision, monitoring, and reporting during and after campaigns.
• Monitor trends in social media tools, applications, channels, design, and strategy, and make recommendations for new strategies regularly.
• Develop KPIs across all online channels and report regularly.
• Manage the overall digital marketing budget, working closely with third-party agencies or consultants.
• Support the team with learning outcomes and SMART objectives during busy periods, leave, and absences.
• Develop and share best practices and introduce efficiencies to maximize ROAS.

Qualifications and experience:

• Degree in Digital/Marketing or related field.
• Experience managing relationships with or working for a digital/marketing agency.
• Experience using analytics and monitoring tools to report on complex data, analyze, and present insights, and make informed recommendations.

Computer Skills:

• MS Office Suite
• Social media management tools (Hootsuite, Tweetdeck, Sprout Social)
• Experience with Google Analytics, Adwords, DoubleClick, Facebook Business Manager, Bing Ads

Additional skills:

• Excellent communication and leadership skills
• Ability to adapt and respond to change
• Creative and innovative thinking
• Strong presentation skills
• Networking and relationship-building abilities
• Strategic planning and formulation skills

Languages:

• Fluent written and spoken English is essential; additional languages such as Arabic or Urdu are desirable.

We are looking to appoint this role ASAP and will be reviewing applications on a rolling basis. For the best chance of success, please click "apply" to become our Digital Marketing Manager – we would love to hear from you!

Disclaimer: Due to the anticipated volume of responses, only shortlisted candidates will be contacted. If you have not been contacted within 4 weeks, please consider your application unsuccessful this time.