Digital Marketing & Learner Engagement Specialist

University of Calgary; Calgary; Hybrid; CAD 70,000 - 95,000; Full time

Job summary

University of Calgary Continuing Education is seeking a Full-time Marketing and Engagement Specialist for approximately one year. The role supports learner acquisition, engagement and enrolment through digital campaigns across channels.

You will work closely with program managers, instructors and partners to deliver timely, audience-focused marketing activities and events that enhance learner recruitment and program sustainability.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business or related field.
• 3-5 years of experience in marketing, campaign execution, audience engagement or related fields.
• Demonstrated experience supporting integrated marketing campaigns across multiple digital channels.
• Experience with lead generation or customer acquisition initiatives.
• Demonstrated experience supporting the planning, promotion, coordination or delivery of events, engagement initiatives or customer-facing experiences.
• Experience developing and executing event-related marketing and audience-engagement activities across digital and direct communication channels.
• Practical ability to coordinate multiple event deliverables, timelines, stakeholders and promotional activities simultaneously.
• Strong ability to analyze campaign, event and engagement performance data and recommend actions based on findings.
• Proficiency with Microsoft Office Suite and Microsoft Teams.

Responsibilities

• Support the planning, implementation and optimization of integrated marketing campaigns across multiple channels.
• Execute audience-focused marketing initiatives that support awareness, lead generation, learner acquisition, conversion and retention objectives.
• Develop and coordinate campaign schedules, deliverables and promotional activities.
• Assist with audience segmentation, targeting and campaign deployment activities.
• Support marketing automation initiatives including audience lists, nurture campaigns, testing and workflow execution.
• Create and adapt campaign content for email marketing, web pages, landing pages, digital advertising and social media.
• Monitor campaign performance and audience engagement metrics and recommend opportunities for improvement.
• Conduct audience research, competitive reviews and environmental scans to support campaign planning.
• Contribute to learner acquisition and engagement strategies aligned with enrolment and revenue objectives.
• Support learner acquisition, conversion and retention initiatives.
• Support the planning, promotion, coordination and delivery of Continuing Education events and engagement initiatives.
• Develop audience engagement plans designed to increase participation, attendance and learner interaction.
• Coordinate event-related marketing and promotional activities across digital and direct communication channels.
• Support event registration campaigns, promotional schedules and audience follow-up activities.
• Assist with learner engagement initiatives designed to strengthen relationships with prospective and current learners.
• Coordinate event marketing materials, promotional assets and engagement content.
• Support digital experience improvements that enhance audience engagement and learner conversion.
• Create, maintain and update content across websites, email marketing platforms and digital channels.
• Coordinate project timelines, deliverables, documentation and workflow activities.

Skills

Campaign execution

Audience engagement

Digital marketing

Email marketing

Content creation

Analytics

Project management

Communication skills

Stakeholder management

AI-enabled tools

Microsoft Office

Education

Bachelor's degree in Marketing

Tools

Zoom

Canva

Capcut

Adobe Creative Cloud

Dialog Insight

Drupal

Asana

Microsoft Copilot

Job description

University of Calgary Continuing Education is seeking a Full-time Marketing and Engagement Specialist for approximately one year. The role supports learner acquisition, engagement and enrolment through digital campaigns across channels.

You will work closely with program managers, instructors and partners to deliver timely, audience-focused marketing activities and events that enhance learner recruitment and program sustainability.