Digital Marketing Manager

ABM College; Calgary; On-site; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Dental care

Work from home

Job summary

A leading career training institution in Canada is seeking a motivated Digital Marketing Manager. This role involves managing and optimizing marketing programs to enhance branding, increase lead generation, and encourage business growth. The successful candidate will have a marketing degree and at least 3 years of experience, with expertise in direct marketing and team leadership. This full-time position offers benefits including dental care and remote work opportunities.

Qualifications

• At least 3 years of related experience as Marketing Manager in a private college setting.
• Expertise in identifying target audiences and reaching them.
• Strong attention to details and ability to manage competing priorities.

Responsibilities

• Plan and execute comprehensive marketing campaigns across digital and traditional channels.
• Monitor and adjust campaigns to optimize engagement and ROI.
• Lead, mentor, and manage the marketing team.

Skills

Direct marketing

Market segmentation

Marketing research

Creativity

Teamwork skills

Education

Degree or Diploma in Marketing

Job description

Job description:

ABM College is one of the leading career training institutions in Alberta, Manitoba and Ontario. Throughout its history, ABM College has provided students with professional training, academic knowledge, and the right skill‑set to meet employment market demands.

ABM College is currently looking for a highly competent, exceedingly creative, and exceptionally motivated Digital Marketing Manager to manage and optimize the College’s marketing programs with the aim of enhancing the college’s branding, refining communications with clients, increasing lead generation, and encouraging business growth through effective campaigns. This role requires a strategic thinker with hands‑on experience in digital and traditional marketing channels, a strong understanding of higher education marketing, and the ability to lead a team effectively.

Responsibilities:

• Plan and execute comprehensive marketing campaigns across digital, social media, email, and traditional channels.
• Manage content creation and distribution, including overseeing graphic design, video, and copywriting resources.
• Monitor and adjust campaigns to optimize engagement, reach, and ROI.
• Promote brand awareness through innovative and effective campaigns.
• Develop and optimize digital advertising campaigns (e.g., Google Ads, Facebook Ads) for lead generation and brand awareness.
• Use SEO best practices to improve website rankings and organic traffic.
• Manage and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media channels.
• Lead, mentor, and manage the marketing team, providing guidance and support for professional development.
• Collaborate with the Admissions and Academic departments to align marketing strategies with enrollment goals.
• Managing all marketing activities in line with the marketing objectives of the College.
• Manage and improve lead generation campaigns, measuring results.
• Develop and implement online and print marketing, advertising and branding strategies based on new and emerging industry trends to improve overall lead generation campaigns and increase conversion.
• Develop and implement different highly effective outbound marketing campaign strategies to reach the target audience.
• Create a network with different organizations and communities for brand awareness and marketing efforts.
• Manage overall trade shows and events planning in and outside the college.
• Track, monitor and evaluate the success of marketing, advertising and branding campaigns, trade shows and events.

Requirements:

• Degree or Diploma in Marketing and other related fields.
• At least 3 years of related experience as Marketing Manager in private college setting.
• Expertise in direct marketing, market segmentation, and marketing research.
• Expertise in different strategies to increase lead generation.
• Expertise in identifying target audiences and the ability to reach them.
• Must be creative and innovative, personable and an excellent writer and communicator.
• Must have excellent team work skills and strong attention to details.
• The ability to handle and manage competing priorities while ensuring tasks are completed in a timely manner.

Job Types: Full-time, Permanent

Expected hours: 40 hours per week

Schedule: Monday to Friday

Benefits:

• Dental care.
• Work from home.