Digital Marketing Leader — Hybrid & ROI Focus

Trader Interactive; Toronto; Hybrid; CAD 83,000 - 104,000; Full time

Benefits offered by this job

Hybrid work model

Home office stipend

Comprehensive benefits

Job summary

CPA Ontario is seeking a Digital Marketing Manager to lead its digital strategy and growth initiatives. You will oversee paid media, SEO, AI optimization, and analytics to deliver measurable results while guiding a team of digital marketing specialists.

You will collaborate with marketing leaders, business units, and external agencies to ensure campaigns meet objectives, stay on budget, and achieve strong ROI. A hybrid work setup is offered.

Qualifications

• University degree in Marketing, Business, Communications or related field.
• 3–5+ years of progressive digital marketing experience.
• 2–4 years of people leadership experience.
• Strong experience managing paid media across major platforms (Google/Microsoft/LinkedIn/Meta).
• Knowledge of SEO, AI-driven search experiences (AIO) and content optimization.

Responsibilities

• Develop and execute CPA Ontario’s digital marketing strategy aligned with business objectives.
• Lead and coach a team of digital marketing specialists to deliver on campaigns.
• Oversee campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta, Reddit and others.
• Lead SEO and AI optimization strategies to improve visibility and conversions.
• Establish performance measurement frameworks using GA4, GTM, dashboards and attribution.

Skills

Team leadership

Digital marketing strategy

Cross-functional collaboration

Stakeholder management

Analytics & measurement

Education

University degree in Marketing, Business, Communications

Tools

Google Ads

Microsoft Ads

LinkedIn Ads

Meta Ads

Google Analytics 4

Job description

CPA Ontario is seeking a Digital Marketing Manager to lead its digital strategy and growth initiatives. You will oversee paid media, SEO, AI optimization, and analytics to deliver measurable results while guiding a team of digital marketing specialists.

You will collaborate with marketing leaders, business units, and external agencies to ensure campaigns meet objectives, stay on budget, and achieve strong ROI. A hybrid work setup is offered.