Digital Marketing Executive, Real Estate

Informa Plc; Toronto; On-site; CAD 45,000 - 75,000; Full time

Job summary

An established industry player seeks a dynamic digital marketer to drive impactful campaigns and enhance their digital presence. In this role, you'll craft compelling messages, collaborate with designers, and use data analytics to shape strategic decisions. You'll also build strong relationships with media partners and stakeholders while managing campaign timelines. Join a rewarding and supportive company that values flexibility, community, and career development, offering a diverse and inclusive environment where your contributions will truly make a difference.

Benefits

Flexible Working Patterns

Social Events

Volunteering Days

Bespoke Training and Learning

Comprehensive Time Off Package

Work from Anywhere for 4 Weeks

Share Match Program

Wellbeing Support

Recognition Programs

Qualifications

• At least 12 months experience in digital marketing.
• Strong collaborative skills and knowledge of digital marketing best practices.

Responsibilities

• Drive impactful marketing campaigns from concept to completion.
• Enhance digital presence through website optimization and social media engagement.

Skills

Digital Marketing

Marketing Analytics Tools

Collaborative Skills

SEO Principles

Events Industry Experience

Job description

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

What You'll Accomplish

• You'll drive impactful marketing campaigns from concept to completion
• You'll craft compelling messages that resonate with our customers and drive conversions
• You'll enhance our digital presence through website optimization, email campaigns, and social media engagement
• You'll collaborate with designers to create eye-catching digital assets
• You'll work alongside our PPC agency to maximize campaign effectiveness
• You'll build strong relationships with media partners, industry experts, and event stakeholders
• You'll use data analytics tools to shape strategic decisions and improve campaign performance
• You'll help grow our engaged audience database
• You'll manage campaign timelines to ensure successful delivery
• You'll bring fresh ideas and customer insights to enhance our marketing initiatives

Qualifications

Skills You'll Bring

• At least 12 months experience in digital marketing
• Experience with marketing analytics tools
• Strong collaborative skills and ability to work across teams
• Knowledge of digital marketing best practices
• Understanding of SEO principles
• Experience in events or media industry is valuable

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Comprehensive time off package: 10 vacation days, 8 paid emergency days, 1 paid day to celebrate your birthday and up to 4 paid volunteering days
• Work from almost anywhere for up to 4 weeks per calendar year
• Competitive benefits, including Share Match program
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.