Digital Marketing Executive

Hippie Project; Toronto; Hybrid; CAD 45,000 - 65,000; Full time

Job summary

Hippieproject is seeking a Digital Marketing Executive in Toronto with 2-3 years of experience in digital marketing, handling campaigns, social media, SEO and PPC. You will manage campaigns, optimize on-page and off-page activities, and contribute to content creation.

Proficiency in planning LinkedIn ads and using tools like Hootsuite is preferred. The ideal candidate will work independently and help grow Hippieproject's IT services across global markets.

Qualifications

• Graduate with 2+ years in Digital Marketing, preferably IT services.
• Experience in Social Media management and scheduling across channels.
• Proficient in SEO, on-page/off-page optimization, and backlink building.
• Knowledge of LinkedIn ads and paid campaigns.
• Able to work independently; strong content writing skills.

Responsibilities

• Develop and manage digital marketing campaigns.
• Oversee social media strategy and content planning.
• Maintain the organization's website.
• Execute on-page and off-page optimization.
• Hands-on SEO, SMM, SCM and PPC activities.
• Write high-quality content.
• Work independently to drive results.

Skills

Digital Marketing

Social Media Management

SEO

PPC

Content Writing

Independent

LinkedIn Ads

Keyword Ranking

Hootsuite

Education

Any Graduate

Tools

Hootsuite

Job description

Experience : 2-3 Year(s)

Job Description:

• Develop and manage digital marketing campaigns.
• Oversee a social media strategy.
• Maintain organizations website.
• On-page, Off-page optimizations.
• Hands on experience in SEO, SMM, SCM & PPC.
• Good at content writing
• Able to handle this role independently

Roles and responsibilities:

• Any Graduate who have been doing Digital Marketing Executive role in any services company (preferably IT services) for 2+ years.
• Experienced in Social Media management, handling scheduling of posts on all social channels using Hoot suite platform.
• Ability to figure out the popular #Tags for the posts being scheduled.
• Expertise in Search Engine optimization activities including preparing Meta Tags, Titles, ALT Tags for website pages and performing off page submissions in high page rank based external websites and get quality back links to ZYPE digital website. He / she also need to work towards keyword ranking activities so that the most needed service oriented keywords figure out on top of Google search engines in US, Europe and other markets where ZYPEDIGITAL provides services.
• Planning of paid campaigns on Linked in especially and a good understanding of how to handle Linkedin Ad management.
• Understanding of IT market and how IT services are marketed will be an added advantage.