DIGITAL MARKETING, E-COMMERCE & CRM MANAGER

GPS Ontario; Canada; Hybrid; CAD 75,000 - 100,000; Full time

Benefits offered by this job

Extended health & dental benefits.

Paid time off and seasonal flexibility

Opportunities for professional develop

Job summary

GPS Ontario is seeking a versatile professional to oversee marketing, e-commerce, website, and ERP/CRM integration. This role combines design with operational management of digital sales and customer engagement platforms to keep the brand impactful and the e-shop profitable.

You will oversee analytics, SEO, social media, and content strategies while collaborating with sales and service teams to optimize workflows and data accuracy.

Qualifications

• 3+ years in digital marketing, e-commerce, or CRM/ERP management.
• Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro) or similar tools.
• Strong understanding of e‑commerce platforms (Shopify, WooCommerce, or equivalents) and web CMS (WordPress or similar).
• Experience with ERP/CRM software (Odoo preferred) for sales and customer management.
• Analytical mindset to interpret marketing and sales data to guide decisions.
• Strong project management skills; able to juggle multiple initiatives at once.

Responsibilities

• Maintain, update, and optimize GPS Ontario’s e-commerce store with accurate product information, images, pricing, and promotions.
• Ensure seamless customer purchase experiences with clear navigation, mobile optimization, and secure checkout.
• Manage website content updates, product launches, blog/news posts, and event promotions.
• Track and analyze site analytics to improve traffic, conversion rates, and user experience.
• Plan and execute integrated marketing campaigns (email, social, digital ads, trade show promotion).
• Design promotional materials aligned with GPS Ontario branding.

Skills

Digital marketing

E-commerce management

CRM/ERP

Adobe Creative Cloud

SEO/SEM

Analytics

Project management

Tools

Shopify

WooCommerce

WordPress

Odoo

Google Analytics

Job description

Overview

We’re seeking a multi-talented creative andstrategic professional to oversee GPS Ontario’s marketing, e-commerce platform,website, and CRM/ERP integration. This role blends design and content creationwith the operational management of our digital sales and customer engagementplatforms. You’ll be responsible for ensuring our brand presence is impactful,our e-shop is up-to-date and profitable, and our ERP/CRM systems are optimizedfor sales and service workflows.

Key Duties

E-Shop & Website Management

- Maintain, update, and optimize GPSOntario’s e-commerce store with accurate product information, images, pricing,and promotions.

- Ensure seamless customer purchase experiences with clear navigation, mobileoptimization, and secure checkout.

- Manage website content updates, product launches, blog/news posts, and eventpromotions.

- Track and analyze site analytics to improve traffic, conversion rates, anduser experience.

Marketing & Design

- Plan and execute integrated marketingcampaigns (email, social, digital ads, trade show promotion).

- Design promotional materials (graphics, brochures, banners, social ads)aligned with GPS Ontario’s branding.

- Produce video content (product features, demos, customer stories, eventcoverage) for online channels.

- Manage social media presence and engagement across Facebook, Instagram,LinkedIn, and YouTube.

- Oversee SEO strategy, keyword optimization, and Google Ads campaigns to driveleads and sales.

ERP/CRM Management

- Oversee day-to-day use of Odoo ERP/CRM toensure accurate customer records, sales pipeline tracking, and servicefollow-ups.

- Collaborate with sales and service teams to ensure workflows are documentedand optimized.

- Generate reports and dashboards for management to track marketing ROI, salesperformance, and customer engagement.

- Coordinate integration between the e-shop, CRM, and inventory systems toensure consistent data.

Requirements

- 3+ years of experience in digitalmarketing, e-commerce, or CRM/ERP management.

- Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, InDesign,Premiere Pro) or similar tools.

- Strong understanding of e-commerce platforms (Shopify, WooCommerce, orequivalent) and web CMS systems (WordPress or similar).

- Experience with ERP/CRM software (Odoo preferred) for sales and customermanagement.

- Analytical mindset with the ability to interpret marketing and sales data toguide decisions.

- Strong project management skills; able to juggle multiple initiatives atonce.

Nice-to-Haves

- Background in agriculture, precisionfarming, or equipment sales marketing.

- Knowledge of HTML/CSS and basic web development.

- Familiarity with product photography, videography, and drone imaging.

- Competitive salary based on experience.

- Extended health & dental benefits.

- Paid time off and seasonal flexibility.

- Opportunities for professional development and certification.

- Primarily based at GPS Ontario’s NorthGower head office, with occasional travel for trade shows, customer sitevisits, and industry events.

- Collaborative, hands-on team environment where marketing directly supportssales and service success.

Responsibilities

• Maintain, update, and optimize GPS Ontario’s e-commerce store with accurate product information, images, pricing, and promotions.
• Ensureseamless customer purchase experiences with clear navigation, mobileoptimization, and secure checkout.
• Managewebsite content updates, product launches, blog/news posts, and eventpromotions.
• Track and analyze site analytics to improve traffic, conversion rates, and user experience.
• Plan and execute integrated marketing campaigns (email, social, digital ads, trade show promotion).
• Design promotional materials (graphics, brochures, banners, social ads) aligned with GPS Ontario’s branding.
• Managesocial media presence and engagement across Facebook, Instagram, LinkedIn, andYouTube.
• Oversee SEO strategy, keyword optimization, and Google Ads campaigns to drive leads and sales.
  

Must Have

• 3+ years of experience in digital marketing, e-commerce, or CRM/ERP management.
• - Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro) or similar tools.
• - Strong understanding of e-commerce platforms (Shopify, WooCommerce, or equivalent) and web CMS systems (WordPress or similar).
• - Experience with ERP/CRM software (Odoo preferred) for sales and customer management.
• - Analytical mindset with the ability to interpret marketing and sales data to guide decisions.
• - Strong project management skills; able to juggle multiple initiatives at once.
• Passion for software products
• Highly creative and autonomous

Nice to have

• Background in agriculture, precision farming, or equipment sales marketing.
• - Knowledge of HTML/CSS and basic web development.
• - Familiarity with product photography, videography, and drone imaging.

What's great in the job?

• Great team of smart people, in a friendly and open culture
• No dumb managers, no stupid tools to use, no rigid working hours
• No waste of time in enterprise processes, real responsibilities and autonomy
• Expand your knowledge of various business industries
• Create content that will help our users on a daily basis
• Real responsibilities and challenges in a fast evolving company

Each employee has a chance to see the impact of his work.You can make a real contribution to the success of the company.
Several activities are often organized all over the year, such as weeklysports sessions, team building events, monthly drink, and much more

A full-time position
Attractive andCompetitive salary based on experience.

Extended health & dental benefits.

Paid time off and seasonal flexibility.

Opportunities for professional development and certification.