Digital Marketing Coordinator, University Relations

University of Saskatchewan; Saskatoon; On-site; CAD 53,000 - 83,000; Full time

Job summary

The University of Saskatchewan is seeking a Digital Marketing Coordinator in University Relations to support university-wide digital marketing campaigns and reporting. This role aligns activities with brand priorities and strategic goals while serving multiple client units across a multi-platform landscape.

Reporting to the Manager, Digital Strategy, you will help implement campaigns, optimize ads, and communicate performance insights to stakeholders while working with creative assets and

Qualifications

• An undergraduate university degree in a related discipline.
• Google Analytics Certification or similar measurement certs would be an asset.
• Experience with Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads is an asset.
• Experience with Canva is considered an asset.

Responsibilities

• Support the daily operations of the Digital Strategy team through various digital support requests.
• Meet with stakeholders to understand emerging marketing support needs.
• Support in strategic planning of digital marketing activities.
• Implement, monitor, and optimize digital advertising campaigns.
• Assist with creation of digital marketing creative assets.
• Regularly communicate with stakeholders on the performance of their campaigns.
• Conduct user research and market research on the effectiveness of digital marketing activities and the perception of the USask brand.
• Monitor and report on university level digital marketing key performance indicators.
• Respond to requests for website analytics data.
• Work cross-team and cross-function to help bring the complex marketing needs of the university to market.

Skills

Digital marketing

Analytics

Communication

Research

Teamwork

Creativity

Stakeholder management

Data reporting

Education

Undergraduate degree

Tools

Google Analytics

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Canva

CRM systems

Email marketing

Job description

Digital Marketing Coordinator, University Relations

Primary Purpose: The Digital Marketing Coordinator contributes to the implementation, execution, measurement, and reporting of university-wide digital marketing activities. This role helps reconcile stakeholder needs with university level strategic priorities, ensuring that activities are in alignment with the University of Saskatchewan brand, strategic priorities and the Mission, Vision and Values.

Nature of Work: Reporting to the Manager, Digital Strategy, the Digital Marketing Coordinator will support digital marketing projects across the university. The coordinator will work with multiple client units to deliver multi-platform digital advertising campaigns.

Typical Duties or Accountabilities:

• Support the daily operations of the Digital Strategy team through various digital support requests.
• Meet with stakeholders to understand emerging marketing support needs.
• Support in strategic planning of digital marketing activities.
• Implement, monitor, and optimize digital advertising campaigns.
• Assist with creation of digital marketing creative assets.
• Regularly communicate with stakeholders on the performance of their campaigns.
• Conduct user research and market research on the effectiveness of digital marketing activities and the perception of the USask brand.
• Monitor and report on university level digital marketing key performance indicators.
• Respond to requests for website analytics data.
• Work cross-team and cross-function to help bring the complex marketing needs of the university to market.

Education:

An undergraduate university degree in a related discipline. Google Analytics Certification, Google Ads Search Certification or similar search, video or measurement certification would be considered an asset.

Experience:

The successful candidate will be trained in the use of digital marketing platforms. Any prior experience in digital marketing, including the use of Google Analytics, Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads would be an asset. Experience with Canva considered an asset.

Skills:

Communication and facilitation skills are essential; requires an aptitude for research and understanding and reporting of data and analytics (i.e. data analysis); ability to work effectively as part of a team or independently; proven success in completing high quality work in an accurate and timely manner; proficiency in translating business needs into digital-marketing solutions; organizational and problem-solving skills; ability to think creatively and identify innovative solutions; solid understanding of major digital marketing tools (e.g. Google Ads, Analytics, and Tag Manager); common social media platforms (e.g. Facebook, Snapchat, Tiktok and LinkedIn advertising); familiarity with Canva; familiarity with CRM systems and email marketing. Willingness to articulate and take calculated risks in the pursuit of innovation to generate bold and novel modes of communicating and marketing.

Department:

University Relations

Status:

Term 12 months with the possibility of extension

Employment Group:

ASPA

Full Time Equivalent (FTE):

1.0

Salary:

The salary range, based on 1.0 FTE, is $53,091.00 - 82,954.00 per annum. The starting salary will be commensurate with education and experience.

Salary Family (if applicable):

Specialist Professional

Salary Phase/Band:

Phase 1

Posted Date:

9/15/2026

Closing Date:

9/29/2026 at 6:00 pm CST

Number of Openings:

1

Work Location:

On Campus

Equity, Diversity & Inclusion statement

The University of Saskatchewan aspires to be what the world needs and embraces equity, diversity and inclusion as foundational to excellence and innovation. We actively seek to create a welcoming environment where all individuals feel empowered to thrive, contribute, and grow. Applications from equity-deserving groups are encouraged as part of our ongoing efforts to reflect the diversity of the communities we serve: EDI Framework for Action.

We continue to grow our partnerships with Indigenous communities across the province, nationally, and internationally and value the unique perspective that Indigenous employees provide to strengthen these relationships. Verification of Indigenous Membership/Citizenship at the University of Saskatchewan is led and determined by deybwewin | taapwaywin | tapwewin: Indigenous Truth policy and the Standing Committee in accordance with the processes developed to enact the policy. Successful candidates that assert Indigenous membership/citizenship will be asked to complete the verification process of Indigenous membership/citizenship with documentation.

The University of Saskatchewan provides an accessible and inclusive workplace. Should you require support through any stage of the recruitment process, please contact us for assistance.