Digital Marketing Coordinator — AI-Driven Campaigns & Growth

Mnp; Calgary; On-site; CAD 52,000 - 68,000; Full time

Benefits offered by this job

Generous base pay

4 paid personal days

Group pension plan with 4% matching

Bonus programs

Flexible benefits

Professional development assistance

Job summary

MNP's Digital Services practice is seeking a Marketing Coordinator to support integrated campaigns, content and events, building brand awareness and leads.

You will work across channels, track performance, and explore AI tools to improve efficiency, collaborating with managers and external partners. A degree or diploma in marketing, communications or business and 2–4 years B2B tech or professional services marketing experience are required.

Qualifications

• Degree or diploma in marketing, communications or business.
• 2–4 years of marketing experience, ideally in a B2B technology or professional services environment.
• Proficiency with marketing analytics and CRM platforms is an asset.
• Comfort working with campaign data to produce reports and dashboards.
• Demonstrated experience using AI tools in a professional setting.
• Relevant marketing certifications are considered an asset.

Responsibilities

• Provide marketing support to managers and the broader team in the development and execution of campaigns and projects.
• Support the coordination and deployment of content marketing and thought leadership initiatives across multiple channels, including blogs, collateral, email, press releases, social media, syndication and digital advertising.
• Develop campaign briefs and manage delivery using internal marketing resources and external contractors and agencies.
• Support the planning, execution and follow-up of marketing events, including coordinating logistics, managing vendor relationships, preparing materials and tracking outcomes.
• Conduct competitive and market research to track industry trends and emerging channels, surfacing insights to inform campaign recommendations.
• Support the tracking and reporting of leads and measurable results across multiple channels and systems, including CRM, website and advertising platforms.
• Assist in the overall management and review of the marketing budget, ensuring projects stay on budget and invoices are coded correctly.
• Maintain marketing databases, client lists, promotional materials, brochures and tradeshow equipment.
• Actively explore and apply AI tools to improve the quality, consistency and efficiency of marketing activities, sharing learnings with the broader team.
• Develop a thorough understanding of MNP's services, businesses and industry.

Skills

Marketing experience

CRM platforms

AI tools in marketing

Communication skills

Microsoft Office

French language (asset)

Education

Marketing/communications/business degree or diploma

Tools

CRM platforms

Job description

MNP's Digital Services practice is seeking a Marketing Coordinator to support integrated campaigns, content and events, building brand awareness and leads.

You will work across channels, track performance, and explore AI tools to improve efficiency, collaborating with managers and external partners. A degree or diploma in marketing, communications or business and 2–4 years B2B tech or professional services marketing experience are required.