Digital Marketing Coordinator

Sailun Tire Americas Inc.; Brampton; Hybrid; CAD 45,000 - 55,000; Full time

Job summary

A leading company in the tire industry seeks a Digital Marketing Coordinator to manage its digital channels across North America. This hybrid role requires expertise in Google Ads and Meta Business Suite, with a focus on data-driven marketing strategies and collaboration within a dynamic marketing team. Ideal candidates will have a background in Business or Marketing and 2-4 years of relevant experience.

Qualifications

• 2–4 years in digital marketing, ideally in B2B, automotive, or retail.
• Experience managing Google Ads and Meta Business Suite campaigns.
• Comfortable working in WordPress or similar CMS.

Responsibilities

• Manage and optimize Google and Meta ad campaigns.
• Coordinate with external web developers to improve SEO and technical performance.
• Track and report on key digital metrics such as traffic and conversions.

Skills

Attention to detail

Data-driven

Collaboration

Clear communication

Education

Bachelor’s degree or post-graduate degree in Business or Marketing

Tools

Google Ads

Meta Business Suite

Google Search Console

SEO tools (SEMrush, UberSuggest)

Project management tools (Monday.com, Asana, ClickUp)

Job description

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Sailun Tire Americas – Digital Marketing Coordinator (Contract until end of 2025)

This is a hybrid role)

Position Reporting To – VP, Marketing and Market Intelligence with a dotted line to Senior Marketing Manager.

Sailun Tire Americas (STA) is seeking a hands-on, detail-oriented Digital Marketing Coordinator to support our growing marketing team. This role manages digital channels across North America, driving B2B & B2C awareness and engagement through paid and organic tactics. You will collaborate with internal teams and external partners to ensure our digital presence aligns with strategy and performance goals.

What You’ll Do

• Manage and optimize Google and Meta (Facebook / Instagram) ad campaigns
• Maintain and update STA websites, including content, imagery, and page builds
• Coordinate with external web developers to improve SEO and technical performance
• Monitor website health, including speed, mobile responsiveness, and error resolution
• Track and report on key digital metrics such as traffic, conversions, and campaign performance
• Set up and manage UTM parameters and analytics tracking (GA4)
• Stay informed on digital trends and competitors

Core Competencies

• Strong attention to detail and hands-on execution across digital channels
• Proficient in key platforms including Google Ads, Meta Business Suite, and email marketing tools
• Data-driven with a focus on continuous optimization and performance improvement
• Clear and confident communicator, especially when collaborating with cross-functional teams and external partners
• Experience with project management tools (e.g., Monday.com, Asana, ClickUp) is preferred; familiarity is an asset
• Collaborative, adaptable, and proactive in a fast-paced environment
• Knowledge of digital best practices and performance standards across ads, websites, and SEO

Your Background

• A Bachelor’s degree or post-graduate degree in Business or Marketing
• 2–4 years in digital marketing, ideally in B2B, automotive, or retail
• Experience managing Google Ads and Meta Business Suite campaigns
• Comfortable working in WordPress (or similar CMS)
• Familiar with GA4, Google Search Console, and SEO tools like SEMrush or UberSuggest
• Strong attention to detail and ability to manage multiple projects
• Collaborative mindset and strong communication skills
• Results-driven and proactive in suggesting innovative ideas

Travel

• Up to 10% of travel – Majority in USA and Canada

Seniority level

• Associate

Employment type

• Contract

Job function

• Marketing and Design
• Industries : Wholesale

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