Digital Marketing Coordinator

Generis; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading company in event management is seeking a Marketing Coordinator. The role involves managing email campaigns, social media strategies, and supporting various marketing initiatives. The ideal candidate will have a degree in marketing, strong communication abilities, and the capacity to thrive in a fast-paced environment. With a focus on professional growth, Generis offers competitive salaries and additional benefits.

Benefits

10 days vacation + 5 paid personal days

Annual bonus based on performance

Corporate gym membership discount

End-of-month work socials

Flexible lunch hours

Qualifications

• Preferred specialization in Marketing.
• Ability to manage multiple projects.
• Strong verbal and written communication skills.

Responsibilities

• Manage email campaigns to promote summits.
• Create social media content and promotions.
• Trace and analyze digital campaign outcomes.

Skills

Communication

Research

Autonomy

Teamwork

Technical writing

Design

Education

University Degree in Marketing

Tools

Salesforce

Hubspot

Canva

ZoomInfo

Job description

Generis is proudly ranked on;

2025 - The America’s Fastest-Growing Companies - Financial Times

2024 - Canada’s Top Growing Companies - The Globe and Mail

2020 - The America’s Fastest-Growing Companies - Financial Times

2020 - Growth List of Canada’s Fastest-Growing Companies - Canadian Business and Maclean’s

2020 - Canada’s Top Growing Companies - The Globe and Mail

2019 - Canada’s Top Growing Companies - The Globe and Mail

WHO WE ARE: Generis organizes and delivers industry leading B2B conferences allowing business leaders to discuss, learn and network. Our focus on transforming the way people connect has allowed us to work with exciting brands such as Amazon, Tesla, NHL, NASA, Google, Ford and more!

Generis was formed with the vision of redefining how knowledge transfer and face-to-face interactions take place. We see an opportunity to enhance the partnership experience by understanding how executives and professionals create and sustain successful relationships. Our commitment to delivering world-class content and connecting business ideas with relationship opportunities is the Generis experience. We are thrilled to have expanded our operations across both the North American and European markets!

Office Location: 555 Richmond Street West, Toronto, ON

Working Environment: First six weeks will be 100% in office. Work-from-home flexibility up to 7 days each month following the initial six week period.

Travel Requirement: All candidates must have the ability and willingness to travel to the USA up to 3 times a year.

Working hours: Normal business hours are 8:30 a.m. to 5:00 p.m., Monday to Thursday, and 8:30 a.m. to 4:30 p.m. on Friday, with a one-hour lunch break between 12:00 p.m. and 2:00 p.m.

Key Responsibilities:

Reporting to the Global Head of Marketing, you will be responsible for the marketing of multiple events in our portfolio, including:

• Email Campaign Management: Generate email content to promote the upcoming summits within your industry portfolio
• Social Media Management & Content Creation: Create social media promotions for our various events, and help manage our social media channels for multiple industries
• Paid Ads Management: Help launch LinkedIn Ad campaigns for our various summits
• Manage and maintain the master list of contacts/database for each of the industries within your event portfolio
• Manage email responses and coordinate the distribution of leads to Sales associates
• Trace, analyze and report on the activities and outcomes of all digital campaigns
• Provide support for other marketing initiatives and activities as necessary

The Ideal Candidate:

• University Degree with a specialization in Marketing (preferred)
• A positive and ambitious attitude
• The ability to work well autonomously and with a team
• A great eye for design or previous graphic design skills/exposure (an asset)
• Strong research and comprehension skills
• Strong verbal and written communication skills
• Ability to work in a fast-paced environment and manage multiple ongoing projects
• Technical writing skills and the ability to create compelling social and email content for B2B audiences
• Familiarity with social media channels and content distribution strategies
• A desire to learn about new industries and businesses
• A desire to grow within the company
• Experience with Salesforce, Hubspot, Canva, and/or ZoomInfo is a plus**

The Package:

• Base salary with annual review periods for growth
• Annual bonus based on personal and company performance
• 10 days’ vacation + 5 paid personal days, and all business days between Dec 25th - Jan 1st are bonus paid holidays for all staff!
• Benefits after 3 months + extended mental health and life advice tools and support hub
• Corporate discount for Goodlife gym membership and flexible lunch hour
• Incentives and opportunity for travel
• Fast-track to the weekend with Friday’s ending at 4:30PM
• End-of-month work socials with lots of foosball, pizza, snacks and drinks in addition to our Summer and Winter annual parties

Generis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require assistance or an accommodation, please let us know.