Digital Marketing & Content Specialist

Craftsman Collision; North Vancouver; On-site; CAD 50,000 - 65,000; Full time

Job summary

Craftsman Collision is seeking a driven Digital Marketing & Content Specialist to enhance their brand presence through innovative digital strategies. The successful candidate will oversee social media platforms, develop content, and increase brand engagement across multiple channels, while collaborating with a passionate team committed to customer safety.

Benefits

Comprehensive benefits package

Company sponsored social events

Professional and career development opportunities

Qualifications

• 3-5 years' experience in a marketing role, focusing on social media and digital marketing.
• Strong understanding of online marketing strategies and social media platforms.
• Ability to measure web traffic and monitor SEO.

Responsibilities

• Develop and manage the company’s digital marketing initiatives.
• Create, implement, and monitor social media strategies.
• Write and edit content for various platforms.

Skills

Social Media Strategy

Digital Marketing

SEO

Content Creation

Communication

Education

Post-secondary degree or diploma in Communications or Marketing

Tools

Google Analytics

WordPress

Hootsuite

Microsoft Office Suite

Job description

1 day ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Craftsman Collision provided pay range

This range is provided by Craftsman Collision. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$50,000.00/yr - CA$65,000.00/yr

We are seeking a driven, creative, and enthusiastic Digital Marketing & Content Specialist to join our Head Office team in North Vancouver! You will play an essential role in the development and management of Craftsman Collision's brand in the digital space including company websites, social content and channels. This role will also be responsible for developing and executing a variety of digital marketing initiatives that accelerate brand awareness among customers and prospective employees. You will conduct research on our target audience, developing KPIs, and designing localized, community-based social campaigns, and a social media strategy that will help us reach our Strategic Goals.

Be part of a growing, award winning organization committed to ensuring our customers get back on the road safely. Ranked 55th overall on BC Business magazine's list of B.C.'s Most Loved Brands, Craftsman Collision is the leading collision repair provider across Western Canada, with over 600 employees in more than 40 locations throughout BC, Alberta and Saskatchewan!

Requirements

• Create, implement and monitor Craftsman's social media strategies for each platform appealing to local and regional audiences. Drive innovation and forward-thinking ideas around community growth and engagement
• Write, edit, and proofread communications content that includes but is not limited to: press releases, blogs, job descriptions, website, and social media content that is relevant and current for customers and prospective employees
• Support with social media analytics including online reviews to determine successes, opportunities and ROI. Coordinate monthly reporting to share across the business
• Contribute and maintain the brand social media calendar for all channels and be responsible for crafting engaging post copy that reflects channel tone of voice and brand guidelines
• Provide guidance and recommendations to the Marketing Manager as to what external conversations are happening that we can tap into, to extend our social reach organically
• Facilitate online conversations with customers and respond to queries and reviews
• Oversee and update The Craftsman Group websites to ensure content is current, relevant and sites are running optimally.
• Measure web traffic and monitor Search Engine Optimization for all company websites
• Increase the exposure of career opportunities at Craftsman Collision in the digital space
• Lead the planning, implementation and growth of Craftsman's customer email marketing program.
• Manage external vendors for social media tools and platforms
• Provide coverage for Reception as needed
  
  
  

To be successful in this role, a candidate must possess:

• 3- 5 years' experience in a marketing role (with a focus on social media and/or digital marketing) in a mid to large size organization with multiple locations
• Post-secondary degree or diploma in Communications or Marketing, or an equivalent combination of education and experience
• Strong understanding of online marketing strategies and social media platforms
• Working knowledge of Google Analytics, WordPress, and Hootsuite.
• Knowledgeable of principles of SEO including keyword research and ability to implement Social Media SEO tactics
• Excellent writing, communication and editing skills, including experience writing for SEO.
• Strong Microsoft Office Suite skills (Outlook, Excel, Word)
• Confidence to be the voice of Craftsman Collision in the digital space on all social media platforms
• Ability to deliver creative content, including text, images, and videos
• An ability to multitask and perform under tight deadlines
• Strong interest and aptitude for providing the best customer service to our Craftsman fans, followers, and collision centre staff
  
  
  

How you will #StandApart:

• Experience in creating video and photo content
• Hands-on knowledge in using an email marketing platform
• Experience building online communities and influencers.
  
  
  

Benefits

• Competitive wages commensurate with experience
• Comprehensive benefits package, after 3 months of employment, 100% of these benefits are paid for by The Craftsman Group of Companies
• Great office located near the waterfront and close to many amenities, public transportation and free parking.
• A minimum of 4 company sponsored social events per year; such as a golf tournament, ski day, family event and holiday party.
• Professional and career development opportunities
  
  

Your cover letter and resume should clearly outline how your qualifications and experience fit this position.

We appreciate the time that all applicants have taken when applying for this position, however, only the candidates that are chosen for an interview will be notified. No phone calls, please.

Thank you for your interest in Craftsman Collision!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

Referrals increase your chances of interviewing at Craftsman Collision by 2x

Content Marketing Social Media Specialist

Richmond, British Columbia, Canada 1 month ago

Richmond, British Columbia, Canada 5 months ago

Burnaby, British Columbia, Canada $65,000 - $70,000 3 weeks ago

Port Coquitlam, British Columbia, Canada 22 hours ago

Burnaby, British Columbia, Canada CA$20 - CA$24 2 days ago

Richmond, British Columbia, Canada 5 days ago

Content Marketing Specialist (Fixed Term)

City of Langley, British Columbia, Canada $48,640 - $62,300 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.