Content Creator

Vitalist Inc. (VITA - TSXV); Vancouver; Remote; CAD 55,000 - 65,000; Full time

Job summary

Vitalist Inc. is seeking a Content Creator who will conceptualize and publish engaging content to drive brand awareness. The role demands creativity, strategic thinking, and technical skills for content optimization across various digital channels. Ideal candidates will have extensive knowledge of current digital trends and the ability to tailor content for diverse audiences.

Qualifications

• 5+ years of proven experience in content creation.
• Strong command of grammar and style.
• Familiarity with social media platforms.

Responsibilities

• Collaborate with the marketing team to develop content strategies.
• Write and edit engaging content across various platforms.
• Integrate SEO best practices into content creation.

Skills

Writing

Editing

SEO

Content Creation

Analytics

Graphic Design

Education

Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field

Tools

Google Analytics

Adobe Creative Suite

Job description

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Location : Remote (Can apply and work from anywhere)

Reports To : Chief Marketing Officer

Job Summary :

The Content Creator will be responsible for conceptualizing, creating, and publishing high-quality, engaging content that resonates with our target audience across various digital channels. This role requires a blend of creativity, strategic thinking, and technical proficiency to produce content that drives brand awareness, engagement, and ultimately, conversions. The ideal candidate will have a keen eye for detail, a strong understanding of current digital trends, and the ability to adapt content for different platforms and user behaviors.

Key Responsibilities :

• Collaborate with the marketing team to develop and execute a comprehensive content strategy aligned with business goals.
• Conduct research on industry trends, competitor activities, and audience preferences to identify content opportunities.
• Develop content calendars and ensure the timely delivery of all content initiatives.

Content Creation :

• Write, edit, and proofread engaging and informative content for various platforms, including :
• Website : Blog posts, articles, landing page design and copy, product descriptions.
• Social Media : Posts, stories, reels, scripts for video content (e.g., Instagram, Facebook, LinkedIn, TikTok, X).
• Email Marketing : Newsletters, promotional emails, automated sequences.
• Video : Scripts, storyboards, basic editing for short-form video.
• Graphics : Collaborate with designers or create simple visual assets (e.g., infographics, social media cards).
• Adapt content style, tone, and format to suit specific platforms and audience segments.
• Ensure all content is on-brand, consistent in style, quality, and tone of voice.

SEO & Optimization :

• Integrate SEO best practices into content creation to improve organic search rankings and visibility.
• Conduct keyword research and incorporate relevant keywords naturally.
• Work closely with marketing, product, sales, and other internal teams to gather information and ensure content accuracy.
• Manage relationships with external collaborators, freelancers, or agencies when necessary.

Trend Awareness :

• Stay current with emerging content trends, tools, and best practices in digital marketing and content creation.

Qualifications :

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• 5+ years of proven experience as a Content Creator, Content Writer, Copywriter, or similar role.
• Exceptional writing, editing, and proofreading skills with a strong command of grammar and style.
• Demonstrated ability to create engaging content across various digital platforms.
• Solid understanding of SEO principles and content optimization techniques.
• Familiarity with social media platforms and their respective content requirements (e.g., Meta Business Suite, Hootsuite, Sprout Social).
• Basic understanding of graphic design principles and familiarity with tools like Canva, Adobe Creative Suite (Photoshop, Illustrator) are a plus.
• Basic video editing skills (e.g., CapCut, InShot, Adobe Premiere Rush) are a strong asset.
• Proficiency in using analytics tools (e.g., Google Analytics, social media insights).
• Strong organizational skills and ability to manage multiple projects simultaneously in a fast-paced environment.
• Creative, self-motivated, and able to work both independently and collaboratively.

Preferred Skills (Nice to Have) :

• Experience in tech.
• Portfolio showcasing diverse content samples (writing, video, graphics).
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
• Familiarity with project management tools (e.g., Asana, Trello, Jira).

How to Apply :

To apply for this position, please email your resume and a link to your portfolio showcasing your best work to [emailprotected] . Be sure to include a brief cover letter detailing your previous experience working with clients in the consumer electronics space.

Applications without a portfolio will not be considered.

Job Types : Full-time, Contract

Pay : $55,000.00-$65,000.00 per year

Education :

• Bachelor's Degree (required)

Experience :

• Content creation : 5 years (preferred)

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing, Public Relations, and Writing / Editing

Computers and Electronics Manufacturing

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