Digital Marketer - Media Buying and Analytics

AML Oceanographic; Dartmouth; Hybrid; CAD 50,000 - 80,000; Full time

Job summary

Join a dynamic team at a forward-thinking company committed to oceanographic innovation. As a Digital Marketer specializing in Media Buying and Analytics, you will leverage data-driven insights to enhance campaign performance and drive engagement. Your role will involve managing omnichannel campaigns, analyzing key metrics, and collaborating with cross-functional teams to optimize customer journeys. With a strong emphasis on continuous learning and adaptation, this position offers the chance to thrive in a supportive and flexible work environment, making a tangible impact in the industry.

Qualifications

• Experience in data-driven marketing and campaign optimization.
• Proficient in using analytics tools for performance tracking.

Responsibilities

• Analyze KPIs to optimize marketing performance across channels.
• Manage and optimize paid media campaigns on various platforms.

Skills

Data Analysis

Digital Marketing

Campaign Management

Social Media Management

Trend Analysis

CRM Integration

Education

College Diploma

Tools

Google Analytics

Meta Ads Manager

Keyword Planner

Zoho Social

Salesforce CRM

Job description

Digital Marketer - Media Buying and Analytics

Media Buying and Analytics is a proactive, detail-oriented marketer responsible for managing end-to-end campaign execution. This role combines hands-on activation with strategic insight. You will leverage data from all platforms (digital and physical) and CRM tools to drive measurable growth in engagement and inbound demand. With strong organizational instincts and a keen eye for optimization, you will support continuous improvement across campaigns and elevate overall marketing performance. This role requires multitasking, metric analysis, and results-driven execution.

The mission of this role is: “Clicks, conversions, and cash.”

Why AML?

At AML, we seek passionate team players eager to make a difference. AMLers dedicate their hands, heads, and hearts to their roles. There are no sidelines. This is not corporate marketing: Glassdoor ratings score AML at 4.70 out of 5. Our eNPS is +62, with employees expressing strong satisfaction with working at AML.

Our team values our culture, people, growth, transparency, and workplace flexibility. AML designs and manufactures ocean-sensing solutions—sensors, instrumentation, and deployment systems—for clients worldwide. We are committed to helping our customers succeed in oceanography, focusing on innovation and reliability.

Our technical team includes experts in acoustic, mechanical, electrical, software, and embedded systems, operating across Canada.

What you’ll do:

1. Leverage Data-Driven Insights: Analyze KPIs such as impressions, CTR, conversion rates, and customer acquisition costs across channels to optimize performance.
2. Performance Tracking & Reporting: Use tools like Google Analytics, Meta Ads Manager, and Keyword Planner to monitor campaigns and generate insights for improvement.
3. Omnichannel Campaign Execution: Launch, manage, and optimize paid media campaigns across search, social, and display platforms including Google Analytics, Meta Ads Manager, Keyword Planner, and LinkedIn Ads.
4. Social Media Management: Coordinate and schedule content using Zoho Social, ensuring brand consistency and engagement.
5. Trend & Market Intelligence: Identify emerging industry trends, consumer behaviors, and competitive strategies to inform campaign and content strategies.
6. CRM Integration & Lead Nurturing: Collaborate with teams using Salesforce CRM to align lead generation efforts and enhance customer journey mapping.
7. Stakeholder Communication: Deliver reports and briefings to internal and external stakeholders to align goals and demonstrate ROI.
8. Continuous Learning & Adaptation: Stay updated on digital marketing innovations, platform updates, and best practices through ongoing education and industry engagement.

Qualifications:

• College diploma or equivalent.
• Google Ads certification or extensive experience with Google Analytics. Please submit proof of certification or expertise with your resume.

Location: Hybrid in Dartmouth, Nova Scotia, Canada