Full-Stack Content Marketer

FLiiP; Canada; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a dynamic Content Marketing Manager to lead their content initiatives. This remote role offers the opportunity to shape content strategies and collaborate with various teams to engage commercial gym operators across North America. You'll be responsible for the entire content lifecycle, from creation to distribution, utilizing AI tools to enhance efficiency. If you thrive in a fast-paced environment and are passionate about crafting impactful content, this position is perfect for you. Join a team that values creativity and collaboration, and help redefine the fitness industry through compelling storytelling.

Benefits

Health & Insurance benefits

Competitive compensation package

100% remote work

Collaborative environment

Ownership of strategy and roadmap

Fast-paced, experiment-driven culture

Qualifications

• 4-7 years of experience in content marketing or creation.
• Proven success in developing growth-supportive content strategies.
• Hands-on experience with diverse content formats.

Responsibilities

• Own the full content lifecycle, from strategy to distribution.
• Create diverse content formats including blogs, videos, and emails.
• Optimize content for SEO and ensure high visibility.

Skills

Content Marketing

SEO Optimization

WordPress

HubSpot

AI Tools (ChatGPT, Jasper)

Content Creation

Collaboration Skills

Tools

WordPress

HubSpot

ChatGPT

Jasper

Descript

Job description

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About FLiiP:

FLiiP is on a mission to modernize the fitness industry through our all-in-one SaaS platform. We help commercial gyms and multi-location operators streamline their operations, increase member retention, and unlock smarter growth across the entire member journey. Backed by leading investors and part of the Google for Startups Accelerator, we're scaling rapidly across North America.

Our Philosophy:

At FLiiP, we believe content is a key driver of growth. We prioritize fast, valuable, and impactful content, leveraging AI-native tools to accelerate workflows and produce results that support our business objectives.

Role Overview:

We're hiring a Content Marketing Manager—a full-stack content creator and strategist responsible for leading our content initiatives from strategy to execution. As our first dedicated content hire, you'll establish our content system, collaborate with various teams, and ensure our content reaches and resonates with our target audience: commercial gym operators in the U.S. and Canada. This is a 100% remote role based in Canada.

Key Responsibilities:

1. Own the full content lifecycle, from strategy to distribution, building FLiiP's content engine.
2. Lead content experiments, launching campaigns with hypotheses, measuring results, and iterating quickly.
3. Create diverse content formats including blog posts, social media, video scripts, customer stories, guides, and emails.
4. Manage and update our website and blog (WordPress), utilizing HubSpot for forms, automation, and distribution.
5. Utilize AI tools like ChatGPT, Jasper, Descript, and others to scale content production efficiently.
6. Collaborate with design, growth, product marketing, and sales teams to align messaging and maximize impact.
7. Identify content gaps and coordinate with freelancers for additional support, maintaining a hands-on creation approach.
8. Optimize content for SEO, repurpose across channels, and ensure high visibility.

Requirements:

• 4-7 years of experience in content marketing or creation, preferably in a fast-paced B2B SaaS or startup environment.
• Proven success in developing and executing growth-supportive content strategies.
• Hands-on experience with multiple content formats: written, social, email, video.
• Strong knowledge of WordPress and HubSpot, including CMS and automation tools.
• Comfort with AI tools like ChatGPT, Jasper, and Notion AI, integrating them into workflows.
• A compelling portfolio demonstrating clarity, structure, creativity, and relevance.
• Proactive, self-managing, and impact-driven work ethic.
• Excellent collaboration skills across departments and leadership.

Nice to Have:

• Experience marketing to small business owners or operators (gyms, fitness studios, franchises).
• Knowledge of performance content and conversion-focused writing.
• Experience maintaining a consistent brand voice across formats.

Benefits:

• Competitive compensation package.
• 100% remote work (Canada-based role).
• Health & Insurance benefits, with FLiiP covering 50% of premiums.
• Fast-paced, experiment-driven culture emphasizing speed and impact.
• Ownership of your strategy, stack, and roadmap.
• Collaborative environment with leadership and a chance to shape a category-defining product.

Interested?

If you love building from scratch, experimenting with formats, and leveraging AI tools for smarter work, we want to hear from you!