Digital Marketer - Media Buying and Analytics

AML Oceanographic Ltd.; Dartmouth; On-site; CAD 50,000 - 80,000; Full time

Job summary

Join a forward-thinking company that designs and manufactures ocean-sensing solutions, making a significant impact in oceanography. As a detail-oriented marketer, you will leverage data-driven insights to optimize campaign performance and drive measurable growth. Collaborate with a passionate team, utilizing cutting-edge tools like Google Analytics and Salesforce CRM to enhance customer journeys and deliver impactful results. This is an exciting opportunity for someone eager to make a difference in a dynamic environment that values innovation and teamwork.

Benefits

Workplace Flexibility

Continuous Learning Opportunities

Collaborative Environment

Health Benefits

Qualifications

• Previous experience in digital marketing is necessary.
• Google Ads certified or several years of experience with Google Analytics.

Responsibilities

• Optimize marketing performance by analyzing KPIs across channels.
• Utilize tools to monitor campaign effectiveness and generate insights.
• Manage and optimize paid media campaigns across multiple platforms.

Skills

Digital Marketing

Data Analysis

Campaign Management

Social Media Management

CRM Integration

Education

College Diploma

Tools

Google Analytics

Meta Ads Manager

Keyword Planner

Zoho Social

Salesforce CRM

Job description

Media Buying and Analytics is a proactive, detail-oriented marketer responsible for managing end-to-end campaign execution. This role blends hands-on activation with strategic insight. You’ll be expected to leverage data from all platforms (digital and physical) and CRM tools to drive measurable growth in engagement and inbound demand. With strong organizational instincts and a keen eye for optimization, you’ll support continuous improvement across campaigns and elevate the overall performance of the marketing function. This is a role for someone who is adept at multitasking, digging into metrics, and driving results through seamless execution.

The mission of this role is: “Clicks, conversions, and cash”

Why AML?

At AML, we’re always on the hunt for passionate team players who want to make a difference. AMLers commit their hands, their heads, and their hearts to their position. There are no sidelines. This is not corporate marketing: Glassdoor ratings score AML at 4.70 on 5.00. Our eNPS numbers are equally impressive, with a +62 response to the question: “Do you enjoy working at AML?”

AMLers cite five main reasons as to why they choose us: our culture, the people, our growth trajectory, transparency and workplace flexibility. Interested? Then you’ll want to know more about what we do. AML designs and manufactures ocean-sensing solutions – sensors, instrumentation, and deployment systems – for customers on all seven continents. We have a market reputation for going to the ends of the earth to make our customers successful, enabling them to focus on oceanography, not the equipment.

As a high-tech manufacturing business, our technical team includes experts and engineers with experience in the acoustic, mechanical, electrical, software and embedded software domains. We operate from locations at either end of Canada.

What you’ll do:

• Leverage Data-Driven Insights: Optimize marketing performance by analyzing KPIs such as impressions, click-through rates (CTR), conversion rates, and customer acquisition cost across channels.
• Performance Tracking & Reporting: Utilize tools like Google Analytics, Meta Ads Manager, and Keyword Planner to monitor campaign effectiveness and generate actionable insights for continuous improvement.
• Omnichannel Campaign Execution: Strategically launch, manage, and optimize paid media campaigns across search, social, and display platforms including Google Analytics, Meta Ads Manager, Keyword Planner and LinkedIn Ads.
• Social Media Management: Coordinate and schedule content across platforms using Zoho Social, ensuring brand consistency and engagement.
• Trend & Market Intelligence: Identify emerging industry trends, consumer behaviors, and competitive strategies to inform campaign adjustments and content development.
• CRM Integration, Marketing & Lead Nurturing: Collaborate with teams using Salesforce CRM to align lead generation efforts and enhance customer journey mapping.
• Stakeholder Communication: Deliver comprehensive reports and performance briefings to internal and external stakeholders to align goals and demonstrate ROI.
• Continuous Learning & Adaptation: Stay ahead of digital marketing innovations, platform updates, and best practices through ongoing education and industry engagement.

Qualifications:

• College diploma or equivalent.
• Previous experience in digital marketing necessary.
• Google Ads certified, or have several years of experience with Google Analytics. Please submit proof of certification or expertise upon submission of your resume.