Digital Insights Manager

fil; Toronto; Hybrid; CAD 117,000 - 129,000; Full time

Benefits offered by this job

Remote options

Health benefits

RRSP contribution

Parental leave top-up

Home office equipment allowance

Volunteer time off

Professional development

Job summary

Fidelity Canada is seeking a Digital Insights Manager to lead the delivery and optimization of our marketing tech stack and analytics capabilities. You will help improve customer experiences and drive engagement and revenue across digital channels.

The role partners with Marketing, Technology, and Analytics teams to deploy tracking, dashboards, and experiments. It offers flexible hybrid work between our Bay Street and Mississauga offices with strong total rewards and growth opportunities.

Qualifications

• Completed University Degree with focus on technology, analytics, Marketing, or equivalent experience
• Experience with digital analytics, campaign measurement, and data-driven decision making
• Experience with A/B and multivariate testing and related tooling

Responsibilities

• Analyze campaign performance across multiple channels and websites
• Build and enhance tracking, reporting, and dashboards for on-site/app and external channels
• Create audiences to optimize campaigns and media efficiency
• Collaborate to standardize measurement plans and visualizations across teams
• Plan and evaluate A/B and multivariate tests with statistical interpretation
• Partner with stakeholders to influence digital strategy and roadmap
• Support development of new digital experiences and Martech integrations
• Identify digital trends to stay ahead of competitors
• Coordinate with business, technology, analytics, and security teams
• Execute data-driven campaigns to generate leads and improve ads efficiency
• Advise Marketing on automation and AI-related projects

Skills

Digital analytics

A/B testing

Multivariate testing

Web analytics

Data visualization

SQL

Excel

Tag management

Marketing tech

Data storytelling

Education

University degree in technology/analytics/marketing

Tools

Adobe Analytics

Adobe Target

Optimizely

Tableau

Google Data Studio

SQL

Ensighten

Adobe Launch

Decibel

Medallia

Salesforce

Snowflake

Marketo

Job description

Job Description

You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.

The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.

Current work authorization for Canada is required for all openings.

Who We Are

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

What You’ll Do

Reporting to the Manager, Digital Experience, the Digital Insights Manager will help support delivery and maintenance of our suite of digital marketing tools to help evolve Fidelity’s digital offerings and campaigns to better serve our customers. As a key member of the Digital Experience team, the Digital Insights Manager will strive to continuously improve our Martech capabilities by deploying solutions that enhance the customer experience and grow the business across all digital channels, ultimately driving up customer engagement and revenue.

This role provides strategic leadership and operational support for offerings to and optimisation of marketing campaigns and the marketing tech stack. The objectives are to drive sales, mitigate redemptions, and successfully promote awareness of Fidelity’s brands, products, and services.

• Analyzing campaign performance and data across multiple channels and our websites throughout the organization.
• Build tracking and reporting capabilities and processes across digital marketing on site/app, and external channels including paid search, paid meta, social, programmatic email, and organic media
• Create first party audiences across campaigns to drive campaign optimization and media efficiency
• Collaborate with internal teams to create, standardize, interpret and communicate measurement plans, dashboards, reports and visualizations that can used across teams to monitor, inform, and quantify
• Collaborate with internal teams to plan, execute, evaluate, optimize impactful A/B and multivariate tests from inception to interpretation, and recommendations using statistical models to evaluate outcomes
• Collaborating cross-functionally with stakeholders to influence digital strategy.
• Guiding the development of new digital experiences and products
• Identifying trends in a timely matter to be a step ahead of competitors
• Partner closely with business leaders and other teams including technology teams, analytics, advertising, info security, compliance, and legal teams
• End-to-end campaign execution and support using data-driven approaches to drive lead generation and driving advertising efficiency
• Advising and assisting Marketing teams on automation, digital execution, and A.I.-related projects. Working with internal technology partners to find innovative solutions to business problems
• Conducting ongoing research into digital trends in the industry to ensure Fidelity Canada is pursuing a market-leading digital strategy. Bring a wide range of varied digital marketing expertise to all projects.

What We’re Looking For

• Completed University Degree, preferably with a focus on technology, analytics, Marketing, or equivalent experience
• 5+ years of demonstrated experience in a digital insights, digital analytics, or data science role
• Experience in Adobe analytics, Target and Adobe Experience Platform
• Experience with A/B and multivariate testing techniques, best practices and tools (i.e., Optimizely, Adobe Target)
• Experience with data visualization tools: Tableau, Google Data Studio
• Robust analytical and excel skills; Familiarity with SQL is an asset
• Experience with tag management platforms, such as Ensighten and Adobe launch is an asset
• Experience/ basic knowledge of Decibel, Medallia, Salesforce, Snowflake and Marketo is an asset

The Skills You Bring

• Certifications in Adobe analytics, Target, CDPs or Audience Manager is an asset
• Deep understanding of digital analytics, web testing and personalization scape
• Understanding of digital marketing and advertising landscape
• Understanding of 1st, 2nd, and 3rd party data landscape and how it can drive marketing strategy.
• Understanding and experience with digital marketing strategies including SEO & SEM, personalization, targeting, and segmentation
• Knowledge of Project management, planning, testing and organizational skills is a preferred
• Experience working with data layers, analytics and data architecture is preferred
• Previous experience in digital implementation projects and managing Martech integrations.
• Familiarity of big data environments, databases, JSON objects, Java script and regular expression is a asset
• Strong verbal and written communication skills with ability to present complex information in understandable way to all levels of the organization

Total Rewards That Reflect Your Impact

We believe exceptional work deserves exceptional recognition. That’s why we offer a competitive compensation package designed to support your success today—and your financial well‑being tomorrow.

For this role, your total rewards include:

• Base Salary and Discretionary Performance Bonus: Total annual cash compensation (base salary plus target bonus) ranges from $117,000 to $129,000, based on experience and qualifications.
• RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required.

We’re proud to offer a compensation package that aligns with provincial pay transparency requirements.

This posting represents an existing vacancy within our organization—an opportunity to step into a role where your talents will make a meaningful difference.

Some of the ways we’ll help you feel valued and supported as part of our team:

• Flexible working arrangements - 100% remote, hybrid, and in office options
• Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
• Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $6000 annually for mental health services and therapy
• Parental leave top-up to 100% of your salary for a period of 25 weeks
• Up to $650 for home office equipment
• Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
• Diversity and inclusion programs, including an active network of Employee Resource Groups
• Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation

We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [e-mail].

Why Work at Fidelity?

We are proud to be recipients of the following:

Awards

• Canada's Top 100 Employers
• Greater Toronto's Top Employers
• Canada's Top Family-Friendly Employers
• Canada's Top Employers for Young People
• Great Place To Work® Certified
• Best Workplaces for Inclusion
• Best Workplaces for Mental Wellness
• Best Workplaces for Today's Youth
• Best Workplaces for Women
• Best Workplaces in Financial Services & Insurance
• Best Workplaces in Ontario
• Best Workplaces with Most Trusted Executive Teams
• LinkedIn Top Companies in Canada
• Human Resource Director (HRD) - Best Place To Work
• HRD - 5-Star Benefit Program
• HRD - 5-Star Diversity & Inclusion Employer

Designations

• Canadian Compassionate Companies – Certified
• Benefits Canada's Workplace Benefits Award - Future of Work Strategy
• TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
• Canadian HR Reporter's Most Innovative HR Team