We are currently seeking a Digital Graphic Designer to join our Marketing team.
Job Overview
Reporting to the Manager, Marketing Operations, this position is responsible for the creative conceptualization, design, production and coordination of print and digital marketing and communications collateral for the University and internal key parties, ensuring that all materials meet KPU brand standards.
Materials and mediums include, but are not limited to:
- Print and out-of-home (OOH) advertising (newspaper, publications, transit, etc.)
- Marketing collateral (brochures, posters, postcards, infographics, presentations, etc.)
- Static and animated digital advertising (programmatic, social, stadium video displays, movie theatre pre-rolls, etc.)
- Environmental displays (pop-up banners, elevator wraps, vehicle wraps, wall murals, floor decals, tradeshow booths, large format banners, etc.)
- University publications (Viewbook, strategic plans, etc.)
- Event collateral (static and animated digital displays, signage, event programs, etc.)
- Social media graphics
- Email banners
- Motion graphics for video
Education and Experience- A Bachelor's degree in digital design, graphic design or a related field.
- A minimum of three years progressive experience in a digital design role, agency or In-house.
- Expertise in Sketch, Adobe Illustrator, Adobe Photoshop, Adobe Premiere, Adobe XD, InVision, Figma, After Effects and related programs.
- Advanced demonstrated working experience of desktop publishing using a PC to develop sophisticated marketing collateral using Adobe Creative Cloud 2020, Adobe Creative Suite CS5, Photoshop, Microsoft Office, Acrobat and cloud-based interfaces like Microsoft OneDrive
- Demonstrated knowledge of digital marketing, social media marketing, website design software including HTML, CSS and demonstrated experience with Content Management Systems.
- Proven experience with social media platforms such as Facebook, Instagram, TikTok, etc. and their respective creative requirements.
- Proven experience in developing and designing creative for ad platforms such as Google Adwords, Facebook Ads Manager.
Knowledge, Skills, & Abilities- Experience producing professional and sophisticated presentations including the ability to incorporate charts, graphs, photographs and graphics, using Microsoft Word, Power Point and Excel.
- Familiarity with email marketing and marketing automation technologies (e.g. Marketo/ Marketing Cloud/Hubspot,etc.) and social media ad management platforms.
- Excellent working knowledge of modern marketing communications methods including graphic design, designing advertising, digital design, web design, illustration, photo-retouching, minor animation, promotions, media relations, presentations, newsletters, direct mail, marketing collateral, video, website content/messaging, social media, and writing and editing for collateral.
- Strong editorial, writing, proofreading, and written/ verbal communication skills required.
- Demonstrated use of creativity and innovation in developing marketing materials and design/promotional strategies to incorporate a variety of media - print, electronic, radio, TV, etc.
- High proficiency in creating animated multimedia and graphics for web and social properties.
- General website UX experience and foundational knowledge of creating content for the web
- Knowledge of visual design principles and user-centric designs.
- Proven ability to exercise a high level of initiative and responsibility with minimal supervision.
- Good understanding of cross-client, cross-platform, and cross-device compatibility.
- Passionate about digital marketing and graphic design by taking the initiative to stay up-to-date on current industry trends.
- An excellent verbal and written communicator with strong interpersonal skills.
- A positive team player, with the goal of collaboration to meet ongoing deadlines.
- Able to thrive in a fast-paced environment and enjoy new challenges
- Creative with the ability to generate or recognize ideas, alternatives, and solutions.
- Able to work a flexible schedule including occasional evenings and weekends.
- Possession of a valid driver's license and access to a vehicle is required.
A portfolio of previous graphic design, digital ads and animation projects will be requested.
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As per the KPU-BCGEU Collective Agreement, qualified internal applicants within the BCGEU bargaining unit are given first consideration in filling this position. Internal applicants must apply by 11:59pm on the internal closing date in order to be considered as an internal applicant. Internal applications received after the closing date will be considered as an external applicant.
Salary InformationSalary and wage increments are in accordance with the Collective Agreement.