DIGITAL ENGAGEMENT MANAGER

Crossroads Christian Communications Inc.; Burlington; Hybrid; CAD 85,000 - 120,000; Full time

Benefits offered by this job

Competitive benefits

Group RRSP matching

Generous paid time off

Open office and collaborative culture

Purpose‑driven team

Remote and in‑office work options

Employment Equity Employer

Job summary

Crossroads Christian Communications Inc. seeks a Digital Engagement Manager to lead a data‑driven fundraising and marketing program. You will drive multi‑channel campaigns, optimize donor journeys, and implement AI‑enabled tools to grow revenue and engagement across digital platforms.

Collaborating with the Marketing Director, you’ll align strategies with ministry priorities, enhance donor experiences, and provide clear KPI‑driven reporting to inform decisions and partnerships.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, Fundraising, Nonprofit Management, or a related field.
• 5+ years of progressive experience in digital marketing, digital fundraising, performance marketing, or a related discipline.
• Experience managing multi‑channel digital campaigns and budgets.
• Experience with digital analytics, performance measurement, audience segmentation, and conversion optimization.
• Experience with marketing automation, CRM systems, email marketing, online giving platforms, and digital advertising.
• Experience leading cross‑functional teams and external vendors.
• Experience in the nonprofit, charitable, ministry, media, or Christian communications sector is an asset.

Responsibilities

• Provide leadership for CCCI digital fundraising and marketing ecosystem, ensuring integrated, cohesive strategy across channels.
• Develop and execute an integrated annual digital marketing strategy aligned with strategic plan and fundraising priorities.
• Collaborate on integrated digital campaigns across platforms to ensure consistency of message, creative, and targeting.
• Collaborate with departments to build digital experiences guiding first contact to engagement, conversion, giving, and retention.
• Evaluate and implement technologies and AI tools to increase effectiveness, reach, and revenue.
• Establish dashboards, reporting systems, and KPIs to measure performance and ROI.
• Provide coaching on agile methods using results for continuous improvement.
• Develop scalable donor acquisition and revenue-generation programs across channels.
• Lead digital fundraising campaigns optimizing online giving for annual giving and appeals.
• Improve donation forms, landing pages, mobile giving, messaging, offers, and calls to action.

Skills

Digital engagement

Search engine marketing

Website optimization

Social media marketing

Email marketing & automation

Google Analytics

A/B testing

AI in digital tools

Digital privacy & regulations

CRM & donor databases

Education

Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, Fundraising, Nonprofit Management

Additional education in Digital Marketing, Fundraising, Analytics or Business Strategy is an asset

Tools

CRM systems

Job description

CCCI is a dynamic faith-based media organization passionate about sharing the gospel of Jesus Christ. Our purpose is to reveal the transforming story of Jesus through inspiring and innovative media to anyone, anywhere, anytime. We are committed to sharing inspiring stories of faith, igniting compassion through service, and innovating together with trusted partners.

Purpose of position

Guided by these values, the Digital Engagement Manager strategically leverages digital platforms, data, technology, storytelling, and marketing innovation to increase revenue, acquire and retain donors, strengthen supporter engagement, and maximize stewardship of the resources entrusted to Crossroads. This position acts as a strategic driver of ministry impact and sustainable revenue growth to advance the purpose of CCCI.

We are seeking an individual who will thrive in a highly collaborative environment, is proficient in digital fundraising, and will be excited about merging their faith and skills in their work.

Responsibilities

In this role, you will be responsible to:

• Provide leadership for CCCI digital fundraising and marketing ecosystem, ensuring that every digital channel is intentionally integrated into a cohesive strategy that moves people through a pipeline of awareness, engagement, relationship to faithful financial partnership.
• Develop and execute an integrated annual digital marketing strategy aligned with Crossroads’ strategic plan, fundraising priorities, audience needs, and ministry objectives designed to maximize the financial contribution of digital channels.
• Collaborate on integrated digital campaigns across all relevant platforms, ensuring consistency of message, creative, audience targeting, timing, and calls to action.
• Collaborate with multiple departments to build and optimize digital experiences that guide individuals from first contact through engagement, conversion, giving, retention, and long‑term partnership.
• Evaluate and implement technologies, platforms, automation, artificial intelligence, and emerging digital tools that increase effectiveness, efficiency, reach, and revenue.
• Establish dashboards, reporting systems, and KPIs that provide clear insight into digital performance, revenue, acquisition, conversion, retention, and return on investment so that decisions are informed by evidence and measurable outcomes.
• Provide coaching on the benefits of being agile using the performance results to experiment with approaches and technologies for continuous improvement of results.

Specific Duties

• Develop scalable donor acquisition and revenue‑generation programs, including paid search, social advertising, display, retargeting, video advertising, and other digital channels.
• Lead integrated digital fundraising campaigns and optimize online giving conversion for annual giving, special appeals, seasonal opportunities, emergency needs, ministry initiatives, and strategic priorities.
• Improve donation forms, landing pages, mobile giving, messaging, offers, and calls to action to ensure they are user centric.
• Develop measurable donor conversion funnels to grow email and digital audiences.
• Use behavioural, demographic, engagement, and giving data to create personalized and automated donor experiences.
• In collaboration with the Director of Marketing, determine and allocate resources toward the highest‑performing revenue and donor acquisition opportunities.
• Provide reports to the CDO on digital fundraising to include KPIs and ROI, variance analysis, and strategic recommendations based on results.
• Regularly research, evaluate and test emerging digital platforms, technologies, AI applications, fundraising innovations, and audience engagement opportunities.
• In collaboration with the Director of Marketing, when needed select, brief, manage, and evaluate digital agencies, technology partners, media providers, consultants, and other external resources
• Other duties as required

Qualifications and experience

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, Fundraising, Nonprofit Management, or a related field
• Additional education in the areas of Digital Marketing, Fundraising, Analytics and/or Business Strategy is an asset
• 5+ years of progressive experience in digital marketing, digital fundraising, performance marketing, or a related discipline.
• Demonstrated success in developing and executing digital donor acquisition strategies resulting in revenue and donor growth
• Experience managing multi‑channel digital campaigns and budgets.
• Experience with digital analytics, performance measurement, audience segmentation, and conversion optimization.
• Experience with marketing automation, CRM systems, email marketing, online giving platforms, and digital advertising.
• Experience leading cross‑functional teams and external vendors.
• Experience in the nonprofit, charitable, ministry, media, or Christian communications sector is an asset.

Required Skills

• Digital Engagement skills to include excellent knowledge of:
• Search engine marketing and optimization.
• Website and landing‑page optimization.
• Social media marketing.
• Email marketing and automation.
• Google Analytics or comparable analytics platforms.
• A/B testing and conversion rate optimization.
• AI and emerging digital technologies.
• Digital privacy and applicable regulatory requirements.
• CRM’s and donor databases

What we offer

• Competitive benefits program for you and your eligible dependents
• Group RSP matching plan
• Generous paid time‑off benefits
• Open office, friendly and collaborative environment
• Co‑workers who are purpose and mission‑minded
• Remote and in‑office working arrangements

• Crossroads is an Employment Equity Employer.

Accessibility

We want to ensure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know.

About Crossroads

Crossroads is a highly respected organization and is Canada’s leader in providing Christian faith and values media content for people of all ages and provides 24/7 Prayer Line support.