Manager, Digital Experience

CI Investments Inc.; Fredericton; On-site; CAD 70,000 - 120,000; Full time

Benefits offered by this job

Training Reimbursement

Paid Professional Designations

Employee Savings Plan (ESP)

Enhanced group benefits

Parental Leave

Top–up program

Paid time off for Volunteering

Job summary

CI Investments Inc. is seeking a Manager, Digital Experience to lead the evolution of our digital marketing ecosystem and create compelling online experiences tailored to distinct audience needs.

The role emphasizes lead generation, user experience, and platform innovation across Marketing, Sales, SEO/AEO, Client Services, and Technology. You will work with internal teams and external agencies to design and deliver digital experiences, translate business needs into actions, and own project

Qualifications

• Post-secondary education in Marketing, UI/UX, Technology, or a related field.
• Hands-on CMS experience and web technologies.
• Experience in Agile development environments.

Responsibilities

• Lead design and development of innovative digital experiences with agencies.
• Collaborate cross-functionally with Marketing, Sales, SEO/AEO, Client Services, and Technology to scale best practices.
• Plan and coordinate work to deliver projects on time with internal and external stakeholders.
• Bridge business owners and technical teams by translating needs into actions.
• Provide ownership and direction across projects with accountability.
• Build cross-functional relationships to drive alignment and outcomes.
• Collaborate with strategy leads to map the long-term web and digital platform ecosystem balanced for tech, design, governance, QA, and user needs.

Skills

CMS experience

Agile methodology

Team leadership

Communication

SEO knowledge

Education

Marketing degree

UI/UX education

Technology degree

Tools

Adobe Experience Manager

Adobe Analytics

Google Analytics

Adobe Target

Adobe Experience Platform

Salesforce Marketing Cloud

HTML5

JavaScript

CSS

Job description

At CI, we see a great place to work as one that is a safe place for everyone to have a voice, where people are empowered to take ownership over meaningful work, where there is an opportunity to grow through stretching themselves, where they can work on innovative products and projects, and where employees are supported and engaged in doing so.

We are seeking a high-impact, team focused individual to fill the position of Manager, Digital Experience. The successful candidate will play a key part in our ongoing digital transformation, helping to evolve our digital marketing ecosystem and creating compelling online experiences tailored to distinct audience needs. With a strong focus on lead generation, user experience, and platform innovation, the Digital Experience Manager will help define how we connect with customers.

WHAT YOU WILL DO

• Partner with our digital agencies to lead the design and development of innovative digital experiences.
• Partner cross-functionally with teams including Marketing, Sales, SEO/AEO, Client Services, and Technology to streamline processes, uncover new opportunities, and scale best practices.
• Plan and coordinate work effectively to ensure projects are delivered on time with both internal stakeholders and external partners.
• Act as a bridge between non-technical business owners and technical development teams, translating needs into action.
• Provide confident oversight and direction across assigned projects, operating with a high degree of ownership and independence.
• Build strong, collaborative relationships across functions to drive alignment and shared outcomes.
• Collaborate with leads from our strategy team to map out our long-term web and digital platform’s ecosystem, balancing technology, design, governance, quality assurance, and user needs to deliver a consistent and effective experience.

WHAT YOU WILL BRING

• 5+ years of hands-on experience working with a content management system.
• Post-secondary education in Marketing, UI/UX, Technology, or a related field.
• Experience working in an Agile environment with iterative development practices.
• Strong understanding of website best practices, publishing standards, and accessibility requirements, including AODA.
• Experience with Adobe Experience Manager and web standards/technologies such as HTML5, JavaScript, CSS, and video/image formats.
• Experience with analytics tools such as Adobe Analytics and Google Analytics.
• Experience with Adobe Target.
• Experience with Adobe Experience Platform.
• Understanding of SEO/AEO principles and best practices.
• Experience with Salesforce CRM and Marketing Cloud.
• Knowledge, Skills, and Abilities
• Experience in the financial services industry is considered an asset.
• Strong interpersonal skills, including active listening, empathy, and patience, with the ability to lead and support a team effectively.
• Ability to quickly absorb both business and technical context in a fast-paced environment.
• Strong verbal and written communication skills, with the ability to collaborate effectively with employees at all levels of the organization.
• A collaborative mindset with the ability to work both independently and as part of a team.
• A willingness to embrace the unknown - demonstrating curiosity, adaptability, and a desire to continuously learn, explore new tools and ideas, and share knowledge with the team.

This opportunity is for an existing vacancy with the company. The anticipated base salary range for this position is$69,500 to $119,500. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.

In addition to base salary, this position is eligible for participation in a bonus program.

In addition, The Company offers a variety of benefits to eligible employees, including health insurance coverage, wellness programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

CI Financial is an independent company offering global wealth management and asset management advisory services through diverse financial services firms. Since 1965, we have consistently anticipated and responded to the changing needs of investors. We are driven by a commitment to provide individuals and institutions with the highest-quality investments and advice.

Our commitment to the highest levels of performance means that whatever their position, CI employees must be comfortable in a fast-paced environment that will stretch them to tap into their highest potential.

Employees with a healthy dose of ambition, a desire to commit to a curious mindset for continuous learning, and a willingness to go the extra mile thrive at CI.

A Supportive Environment for Success

We offer an in-office environment, competitive benefits, and a supportive workplace to help our employees thrive both personally and professionally.

WHAT WE OFFER

• Modern HQ location within walking distance from Union Station
• Training Reimbursement
• Paid Professional Designations
• Employee Savings Plan (ESP)
• Corporate Discount Program
• Enhanced group benefits
• Parental Leave
• Top–up program
• Paid time off for Volunteering

We are focused on building a diverse and inclusive workforce.

CI Financial Corp. and all of our affiliates (“CI”) are committed to fair and accessible employment practices and provide reasonable accommodations for persons with disabilities.

If you require accommodations in order to apply for any job opportunities, require this posting in an additional format, or require accommodation at any stage of the recruitment process please contact us at [e-mail], or call 416-364-1145 ext. 4747.

CI Financial is an independent company offering global wealth management and asset management advisory services. Since 1965, we have consistently anticipated and responded to the changing needs of investors. We are driven by a commitment to provide individuals and institutions with the highest-quality investments and advice.