Project Manager - CRM

Hawkeye | A Publicis Groupe Company; Toronto; On-site; CAD 60,000 - 65,000; Full time

Job summary

Hawkeye | A Publicis Groupe Company in Toronto is seeking an experienced CRM project manager to lead end-to-end CRM campaigns and initiatives. You will coordinate across Account, Strategy, Creative, Development, and QA teams to ensure timely delivery within the client’s CRM ecosystem.

You will help teams prioritize work, manage timelines, and drive cross-functional execution while identifying risks and keeping stakeholders aligned.

Qualifications

• Minimum 3 years of project management or campaign management experience.
• Experience leading cross-functional, high-visibility initiatives.
• Comfortable working with technical teams and business stakeholders.
• Highly organized with ability to handle a high volume of tasks under tight deadlines.
• Familiarity with Agile processes; certifications are a bonus.
• Proficiency with Jira, Workfront, Smartsheet and MS Office.
• Excellent verbal and written communication.
• Experience with email/push notifications development.
• Experience with Salesforce or Braze CRM platforms.
• Strong multitasking and parallel workstreams.

Responsibilities

• End-to-end project management of CRM campaigns and initiatives, including cross-functional coordination and timeline development.
• Maintain strong operational and communication cadence across Account, Strategy, Creative, Development, and QA teams.
• Support CRM operational processes, workflow improvements, resource alignment, testing, risk identification, and issue management.
• Manage project intake, scoping, planning, and execution, identifying dependencies and risks.
• Lead and participate in project check-ins and cross-functional working sessions with clear ownership and follow-ups.
• Proactively identify risks, capacity constraints, and competing priorities with escalation when needed.
• Maintain accurate project documentation, timelines, and status updates throughout the lifecycle.

Skills

Cross-functional work

Agile experience

Communication

Multitasking

CRM platforms

Email campaigns

Stakeholder management

Tools

JIRA

Workfront

Smartsheet

Microsoft Word

Microsoft Excel

PowerPoint

Mac OS

Job description

We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available.

We're subject matter experts in three key areas:

• Strategic visioning and planning
• Positioning, branding and messaging strategy
• Acquisition, retention and loyalty strategy
• Copy testing, benchmarking and brand tracking
• Customer journeys and experience mapping

Creativity & Content

• Insight-based creative briefs
• CRM and targeted communications
• Social media and community activation and management
• Customer, competitive and market insights
• Primary, secondary, quantitative, qualitative and ethnographic research
• Database segmentation and cluster analysis
• Digital technology and marketing strategy
• Online customer experience / mapping and information architecture

Overview

We are looking for a detail oriented, client-facing individual responsible for the end-to-end project management of CRM initiatives for Publicis Toronto. with a focus on custom projects This role will work closely across Account, Strategy, Creative, Development, and QA teams to coordinate projects and support successful delivery across the client’s CRM marketing ecosystem.

You will help teams prioritize work, manage timelines and dependencies, and drive cross-functional execution and accountability. We are looking for a proactive, highly organized problem solver who can manage multiple projects and competing priorities while identifying risks and keeping stakeholders aligned. You’ll also support with process improvements and evolving ways of working, helping drive projects forward across internal teams and client stakeholders.

Responsibilities

• End-to-end project management of CRM campaigns and initiatives. Including cross-functional coordination, timeline development, task management, resource planning and workstream alignment
• Maintain strong operational and communication cadence across Account, Strategy, Creative, Development, and QA teams to support smooth and timely delivery of projects
• Support CRM operational processes and ways of working, including process documentation, workflow improvements, resource alignment, testing, risk identification, and issue management
• Manage project intake, scoping, planning, and execution, identifying dependencies, resource requirements, risks, and potential impacts to project timelines
• Lead and participate in project check-ins and cross-functional working sessions, maintaining clear action items, ownership, and follow-ups to ensure deliverables remain on track
• Proactively identify and communicate project risks, capacity constraints, and competing priorities, working with the Program Manager and cross-functional leads to determine appropriate next steps and escalation when required
• Maintain accurate project documentation, timelines, status updates, and project management tools throughout the project lifecycle

Qualifications

• Minimum 3 years of experience in project management or campaign management managing multiple concurrent projects and driving initiatives in a cross-functional environment.
• Experience with long term-vision planning and managing a cross-functional, transformative companywide initiative with high visibility.
• Comfortable working with technical teams and cross-functionally with the business.
• Highly organized, ability to complete a high volume of tasks and projects with little to no guidance and tight deadlines.
• Familiarity with common development processes (e.g. Agile); certifications are a bonus.
• Proficiency with project management/collaboration/ticketing tools e.g. JIRA, Workfront and other software such as Mac OS, Smartsheet, Word, Excel, PowerPoint.
• Excellent interpersonal and communication skills (both written and verbal).
• Strong knowledge of email / push notifications development methodologies and best practices.
• Experience working in Salesforce Braze or a similar CRM deployment platform.
• Highly proficient multitasking and ability to parallelize multiple workstreams.

Additional information

Transparency matters to us. The salary range for this position is CAD $60,000$ to $65,000$ per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence tools to support parts of our hiring process, such as reviewing applications or analysing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognised by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.