Digital Content Specialist - Contract

Sonnet Insurance Company; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

Sonnet Insurance Company seeks a Digital Content Specialist to create engaging content that educates and motivates audiences across digital channels. In this role, you will support the Content Manager in executing strategic content that aligns with business objectives. A strong background in writing, collaboration, and SEO is essential, along with a degree in a related field.

Qualifications

• Minimum 2-4 years of professional experience writing content.
• Experience as a content writer in the P&C insurance industry is a boon.
• Bilingualism in English and French is an asset.

Responsibilities

• Execute a content strategy that drives business goals and report on KPIs.
• Craft SEO content for blogs and landing pages.
• Engage translation services for French-speaking audience.

Skills

Critical Thinking

Copywriting

SEO

Collaboration

User Experience

Data-Driven Decision Making

Education

University degree or college diploma in marketing, communications, journalism, or related field

Tools

Google Search Console

SEMRush

Jira

Figma

Job description

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Sonnet is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

As a member of Sonnet’s Digital Content team, you’ll create content that educates and motivates our audience, drives engagement to meet our organizational goals and wins the hearts and minds of our future and existing customers across digital channels.

Here’s what you’ll do:

Support the Content Manager:

• Execute a content strategy that drives business goals and report on KPIs to senior leadership
• Ensure content aligns with accessibility standards, internal style and effectively drives organizational objectives.
• Think strategically and tie deliverables to business goals
• Collaborate with cross-functional teams including Design, Marketing, Dev and Product and Legal:
• Deliver strategic content tailored to target audiences that increases brand awareness and conversion rates
• Craft SEO content for blogs and landing pages that enhance target customer acquisition, expansion, conversion and retention
• Write in-app microcopy focused on clarity, usability, and consistency to guide users through their journey
• Engage translation services to ensure content is optimized and localized for our French-speaking audience
• Liaise with product teams to understand features of our core products and services and translate those benefits to our users and audiences
  
  
  

What you bring to the table:

• A university degree or college diploma in marketing, communications, journalism, or related field and a minimum of 2-4 years of professional experience writing content
• Experience as a content writer in the P&C insurance industry is a boon
• You’re a critical thinker and data-driven
• You’re a first-rate copywriter and editor – able to translate complex information for diverse audiences while meeting accessibility standards
• You’re skilled at SEO, with experience using tools to research and analyze performance (ie Google Search Console, SEMRush, or similar)
• Familiarity with UX and content design best practice with experience writing microcopy for transactional apps, experience with Figma is a plus.
• You’ve worked with a CMS and are a fast learner when it comes to using new software
• You’re a natural collaborator and thrive in a fast-moving Agile team environment (Jira experience is an asset)
• You’re customer-focused and love working with a team
• A desire to learn, grow and expand your skills
• Bilingualism in English and French is an asset
  
  
  

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

We also take potential into consideration. If you don't have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting: [email protected].

Background checks

This role requires successful clearance of a background check (including criminal checks and leadership references).

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Design, Art/Creative, and Information Technology

• Industries

  Insurance

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