Digital Communications Specialist

Nurses and Nurse Practitioners of British Columbia; Nanaimo; Remote; CAD 55,000 - 85,000; Full time

Job summary

A leading organization in health care is seeking a Digital Communications Specialist to enhance its digital presence and engage with diverse audiences. This full-time remote role involves managing digital platforms, creating compelling content, and utilizing analytics to drive member engagement. Ideal candidates should have a strong background in communications and a commitment to inclusivity.

Qualifications

• 2–4 years of experience in communications, digital marketing, or nonprofit environments.
• Proven ability to manage and grow digital platforms.
• Excellent writing and editing skills with experience in values-aligned messaging.

Responsibilities

• Lead digital platform management and audience engagement.
• Create and curate engaging content across formats.
• Use analytics tools to measure content performance and guide strategies.

Skills

Digital marketing

Content creation

Analytics tools

Project coordination

Interpersonal skills

Education

Bachelor's degree in Communications or related field

Tools

Canva

Adobe suite

Google Analytics

Job description

Reporting to the Director, Communications and Engagement, the Digital Communications Specialist leads NNPBC’s digital presence, creates compelling content, and helps deepen engagement with members and stakeholders. n this full-time, term-based, remote role, you’ll play a key role in shaping and amplifying NNPBC’s voice across digital platforms, ensuring that our content is timely, relevant, and aligned with our values and strategic priorities.

This is a great opportunity for a communications professional who thrives in a collaborative, mission-driven environment and is excited to use data, creativity, and storytelling to support BC’s largest health workforce.

Term:Full-time until December 15, 2026 (16-month term, with the possibility of extension pending funding)

Essential Duties &Responsibilities

• Lead digital platform management: Oversee NNPBC’s website and social media channels, handling content planning, publishing, partner collaboration, and audience engagement to create a consistent digital presence that nurtures growth.
• Create and curate content: Develop clear and engaging written, visual, and multimedia content that supports member initiatives, programs, advocacy, and events, using an editorial calendar to stay organized and strategic.
• Measure and improve performance: Use tools like Google Analytics and social media insights to track how our content is performing, report on results, and guide future communications efforts.
• Manage brand guidelines: Maintain NNPBC’s brand and style guides, applying them to materials and supporting staff to ensure every communication reflects our voice, tone, and visual identity.
• Support member engagement and event communications: Collaborate with the Manager, Member Services and Events to create and share content that supports member growth and connection, including through virtual and in-person events.
• Create professional development and learning content: Collaborate with the education team to promote training opportunities, support webinars, and create accessible, easy-to-use learning resources.
• Stay on top of trends: Keep up with the latest in health care, nursing, and communications to spot opportunities for timely and relevant content and engagement.
• Champion inclusive communications: Create content that’s accessible and welcoming to all, ensuring our messages reach and resonate with diverse audiences.
• Support budgeting and project coordination: Assist with managing budgets, timelines, plans, and vendor relationships to keep communications projects running smoothly.
• Contribute to team and organizational priorities: Provide adaptable support to other communications efforts during busy periods or special projects, helping the organization stay agile and responsive to its members.

Desired Qualifications & Experience

• 2–4 years of professional experience in communications, digital marketing, or a related field, preferably within a nonprofit, association, or health care environment.
• Proven ability to manage and grow digital platforms, including websites and social media channels.
• Excellent writing and editing abilities, with experience developing clear, engaging, and values-aligned messaging across formats.
• Skilled in using design tools like Canva or Adobe suite to create visually appealing digital and print materials.
• Experience using analytics tools (such as Google Analytics and social media insights) to monitor and report on performance.
• Solid organizational and project coordination skills, including experience managing timelines, budgets, and vendor relationships.
• Commitment to equity, diversity, inclusion, and accessibility in communications.
• Excellent interpersonal and collaboration skills, with an ability to work independently in a remote environment while contributing to a small team.
• An understanding of or strong interest in health care and the nursing profession in British Columbia is highly desirable.

Technology & Working Conditions

• This is a remote position open to candidates located in British Columbia.
• Candidates must have the ability to utilize digital tools and platforms for collaboration, project management, and content creation in a virtual workplace.
• Flexible work environment with occasional travel required for meetings, events, or team gatherings.
• Some evening or weekend work may be required to support time-sensitive communications or special initiatives.