Digital Communications Lead for Student Engagement

Waterloo International; Southwestern Ontario; On-site; CAD 62,000 - 77,000; Full time

Job summary

University of Waterloo is seeking a Communications Specialist to coordinate WUSA’s digital media efforts and support organizational communications. You will create original web and social content to raise awareness and engage students, while reporting on social analytics.

Responsibilities include leading digital campaigns, training staff, and collaborating with campus partners to drive measurable outcomes and strong online presence.

Qualifications

• Bachelor's degree in communications, marketing, business, or related degree.
• Equivalent combination of education and experience will be considered.
• Experience with student audiences or student groups preferred.
• Minimum 2 years in marketing/communications.
• Minimum 2 years in social media, digital content creation or digital advertising.
• Experience writing and curating content for student audiences.
• Project management experience.

Responsibilities

• Lead digital content development for multiple audiences and platforms.
• Create a social media plan each term with goals and measurement.
• Develop copy and assets for social media, web content, and video scripts.
• Provide guidance to Marketing Specialists for campus sub-groups.
• Create training materials for staff and students on social media procedures.
• Gather and analyze data on social initiatives and report findings.
• Maintain content calendar, daily content creation, curation, monitoring.
• Monitor external sites for conversations about WUSA and manage discussions.

Skills

MS Office

Social media tools

Adobe Creative Suite

WCMS Drupal

Email marketing

Communication skills

Organization skills

Time management

Relationship-builder

Education

Bachelor in communications/marketing/business or related

Equivalent education/experience

Tools

Hootsuite

Drupal

Adobe InDesign/Illustrator/Photoshop

Job description

University of Waterloo is seeking a Communications Specialist to coordinate WUSA’s digital media efforts and support organizational communications. You will create original web and social content to raise awareness and engage students, while reporting on social analytics.

Responsibilities include leading digital campaigns, training staff, and collaborating with campus partners to drive measurable outcomes and strong online presence.