Web Marketing Specialist: Elevate Digital Experiences

Friendsofkerhonkson; Southwestern Ontario; On-site; CAD 68,000 - 85,000; Full time

Job summary

University of Waterloo is seeking a Marketing Specialist, Web to develop and deliver web content and digital experiences across institutional sites. You will work within the Digital Experience team to ensure content aligns with brand standards, governance, and accessibility requirements.

The role focuses on information architecture, UX, AI visibility, SEO and content optimization, with responsibility for analytics and performance.

Qualifications

• Undergraduate degree or diploma in marketing, communications or related field.
• 2–4 years relevant experience in web content, digital communications, web optimization, or related areas.
• Experience with digital accessibility, SEO and web content best practices.

Responsibilities

• Develops, publishes and maintains web content using institutional web platforms and content management systems.
• Creates, updates, and optimizes web pages and digital content to support institutional marketing, recruitment and communications objectives.
• Applies information architecture, usability, digital accessibility, SEO and emerging AI visibility practices to support effective digital experiences.
• Organizes and structures of web content to support audience needs, content discoverability and user engagement.

Job description

University of Waterloo is seeking a Marketing Specialist, Web to develop and deliver web content and digital experiences across institutional sites. You will work within the Digital Experience team to ensure content aligns with brand standards, governance, and accessibility requirements.

The role focuses on information architecture, UX, AI visibility, SEO and content optimization, with responsibility for analytics and performance.