Digital Communication Specialist

Labatt Breweries of Canada; Toronto; On-site; CAD 80,000 - 95,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Parental leave support

Employee assistance

Annual beer product allotment

Job summary

Labatt Breweries of Canada in Toronto is seeking a Digital Communication Specialist to oversee and optimize our digital communications with customers on BEES. You will shape audience segmentation, campaign strategy, and cross‑functional collaboration to drive engagement and growth.

The role emphasizes data analysis, results reporting, and agile responsiveness to regional priorities. You’ll partner with internal and external stakeholders to refine messaging, measure KPIs, and push innovative

Qualifications

• Excellent communication, presentation, and organizational skills.
• Highly agile in an ever-changing digital environment.
• Ability to lead projects with ambiguity.
• Strong project management and teamwork skills; adaptable with multiple projects.
• Experience collaborating with regional, internal, and global stakeholders.
• Experience applying exploration techniques to projects.
• Holistic mindset to identify internal or external initiatives to drive results.

Responsibilities

• Audience Segmentation & Optimization: Create segmented audiences for Digital Campaigns based on user activity, sales data, regional nuances, and Key Account variations.
• Campaign Execution: Launch and monitor all Campaigns and Communications, optimizing for conversion, CTR, offer completion and redemption.
• Analytics and Reporting: Track, report and validate KPIs across regional data and active user base.
• Strategic Thinking: Collaborate with stakeholders to review results and opportunities for enhancements.
• Problem Solving: Collaborate cross-functionally to identify, analyze and implement solutions with urgency.

Skills

Communication

Presentation

Organizational skills

Agility in digital env

Project leadership

Cross-functional collaboration

Stakeholder management

Exploration techniques

Holistic mindset

Education

University Degree in Business or related field

Job description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY RANGE: $80,000 - $95,000 +

• Actual base pay will depend and vary based on factors such as individual experience and skills of the applicant.

BONUS: Starting Bonus at Target $20,000

• Variable Compensation opportunities are contingent on individual performance and overall business results, pursuant to the Bonus Plan; listed amount are targeted values and not guarantees.

VACANCY TYPE: This posting reflects a vacant position

LOCATION: Toronto Office; 5 days/week in office

About BEES:

BEES is a global B2B digital commerce platform created by AB InBev. At BEES, our ambition is – and always will be – to make the lives of our customers easier and their businesses more profitable. Through our platform, we bring the power of digital to small and medium-sized retailers and the companies that service them, unlocking new growth opportunities for all. To learn more about how we are leading the way in transforming the businesses and livelihoods of millions, visit www.bees.com.

Overview:

The Digital Communication Specialist is a strategic and results-driven role focusing on overseeing and managing our digital communications with customers on BEES. They are responsible for optimizing audience segmentation, overall communication strategy, digital campaign execution, results analyses, and cross-functional collaboration. The ideal candidate will possess a strong ability to analyze data, optimize user engagement, and manage customer engagement, while aligning campaigns with regional priorities and business goals.

JOB RESPONSIBILITIES:

• Audience Segmentation & Optimization: Create segmented audiences for Digital Campaigns based on user activity/engagement, sales data, regional nuances, & Key Account variations.

• Campaign Execution: Launch and monitor all Campaigns & Communications, adjusting as needed to optimize key metrics (conversion, click through rate, offer completion, redemption)

• Analytics and Reporting: Track and report on Digital Comms campaigns while continually identifying areas for improvement. Validate regional data, new POCs and active user base, in order to accurately report on KPIs.

• Strategic Thinking: Collaborate with internal and external stakeholders to review results & opportunities for enhancements to the overall strategy.

• Problem Solving: ability to utilize collaboration, process analysis and cross-functional leadership to identify, analyze and execute solutions to problems at varying levels of complexity with a high sense of urgency and communication

JOB QUALIFICATIONS:

• University Degree in Business or related field

• Excellent communication, presentation, & organizational skills

• Highly agile in an ever changing digital environment

• Ability to be comfortable leading a project with ambiguity

• Strong project management & teamwork skills and orientation. Highly adaptable, and capable of handling multiple projects

• Experience in cross-functional team collaboration, including regional, internal, and global stakeholders

• Experience applying appropriate exploration techniques leading your project through conception and innovation

• Holistic mindset to identify new initiatives internally or externally to help drive the business results for the projects

WHY LABATT:

As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

BENEFITS:

• Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.

• Additional flex credits for healthcare or wellness spending accounts

• Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future

• Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave

• Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.

• An annual allotment of Beer and Beyond-Beer products for employees!

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

REQUIRE ADDITIONAL ASSISTANCE?

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process.Any email communication you receive as part of the application or onboarding process will come from [e-mail] email address. If you have any questions or concerns, please email the recruitment team at [e-mail]

AI DISCLOSURE:

We may use artificial intelligence tools to assist with scheduling interviews and managing screening times. We do not use AI to evaluate applicants or make decisions during the interview process. All candidate assessments and hiring decisions are made by our recruitment and leadership teams.

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