Digital and Performance Marketing Manager

NuVista Mental Health; Canada; On-site; CAD 90,000 - 130,000; Full time

Job summary

NuVista Mental Health is seeking a Digital and Performance Marketing Manager to lead digital marketing performance and clinic marketing operations across its national network. You will optimize campaigns, oversee analytics, and build dashboards that tie marketing effort to patient acquisition and revenue across NuVista and its sub-brands.

Responsibilities include managing Google/Meta ads, SEO initiatives, and lead-tracking systems, while collaborating with Operations, Finance, and Clinical

Qualifications

• 5–8+ years of experience in digital marketing, performance marketing, marketing analytics, or integrated marketing.
• Experience in healthcare/mental health or multi-location organizations is preferred.
• Strong understanding of digital advertising platforms (Google Ads, Meta Ads) and analytics tools.
• Experience with CRM systems, lead tracking platforms, and reporting dashboards.
• Analytical thinking, data-driven decision making, and ability to interpret complex data.

Responsibilities

• Oversee digital marketing channels (Google, Video, Meta ads) and SEO initiatives.
• Monitor analytics, user journeys, conversion funnels, and campaign performance across brands.
• Build and maintain marketing dashboards for lead generation and acquisition metrics.
• Collaborate with agencies and internal teams to improve campaign effectiveness and engagement.
• Support clinic marketing operations and local campaigns across locations.
• Coordinate with Operations, Intake and Clinical Leadership to meet growth targets.

Skills

Analytical thinking

Communication

Problem solving

Strategic thinking

Tools

Google Ads

Meta Ads

SEO tools

Analytics tools

CRM systems

Lead tracking platforms

Reporting dashboards

Job description

Digital and Performance Marketing Manager

Requirements

NuVista Mental Health
Full Time – Shared Services – Marketing
Reports to: Director of Marketing

About NuVista
NuVista Mental Health is a national network of mental health clinics serving communities across Canada. With locations from coast to coast and a growing portfolio of specialized sub-brands, NuVista is committed to accessible, evidence-based, and patient-centred care.

The Opportunity

The Digital and Performance Marketing Manager will oversee digital marketing performance, clinic marketing operations, and lead tracking strategies across NuVista and its portfolio of sub-brands and co-branded clinics. This is a creative, strategic and analytical role focused on improving patient acquisition, optimizing digital performance, and aligning marketing initiatives with clinic growth objectives.

Key Responsibilities

Digital Marketing & Performance Analytics

• Manage and optimize digital marketing channels including Google Ads, Video Ads, Meta Ads, SEO initiatives, and remarketing campaigns
• Monitor website analytics, user journeys, conversion funnels, and campaign performance across all brands and clinic locations
• Build and maintain marketing dashboards and reporting systems for lead generation and acquisition performance
• Analyze cost-per-lead, conversion rates, return on ad spend, and patient acquisition metrics
• Collaborate with external vendors, agencies and internal marketing team to improve campaign effectiveness, digital visibility and engagement

Clinic Marketing Operations

• Support marketing initiatives across clinic locations and regional markets
• Identify clinic-specific marketing opportunities based on intake demand, referral trends, and operational growth targets
• Work closely with Operations teams to support new clinic launches, acquisitions, and service expansions
• Coordinate local marketing needs including promotional materials, campaigns, digital listings, and community visibility initiatives
• Ensure clinic marketing and advertising efforts align with brand standards and patient experience expectations

Social Media & Channel Oversight

• Provide support, leadership and oversight to the Social Media Coordinator alongside the Marketing Manager: Brand & Content
• Lead social media reporting, campaign analytics, and audience growth strategies
• Monitor engagement performance and identify opportunities for audience acquisition and community growth
• Collaborate with the content team, and Finance & Accounting to ensure campaigns align with clinic objectives and service priorities as needed
• Assist in diversifying marketing channels to improve reach, engagement, and patient conversion

Financial & Intake Data Collaboration

• Partner with Finance and Accounting teams to analyze patient intake trends, service demand, and program performance
• Identify gaps in clinical service demand and opportunities for marketing support based on intake reporting
• Support forecasting and growth planning through marketing performance insights and lead analysis
• Develop reporting frameworks that connect marketing performance with operational and revenue outcomes
• Assist leadership teams in making data-informed decisions around clinic and program growth

Cross-Functional Collaboration

• Work closely with Marketing Manager: Brand & Content to align campaign messaging and digital execution
• Collaborate with Operations, Intake, and Clinical Leadership teams to support patient acquisition goals
• Coordinate with external vendors, advertising partners, and creative agencies as needed
• Support internal reporting processes and executive-level marketing performance updates
• Educate internal stakeholders on marketing analytics, reporting metrics, and digital best practices with quarterly updates

What Success Looks Like

• Improved lead tracking visibility and reporting accuracy across all clinic locations
• Increased patient acquisition performance through optimized digital campaigns
• Established clear reporting systems connecting marketing activity to intake and revenue outcomes
• Improved website conversion rates and digital engagement metrics
• Supported measurable clinic growth through data-driven marketing recommendations
• Strengthened collaboration between Marketing, Operations, Finance, and Intake teams

Qualifications

• 5–8+ years of experience in digital marketing, performance marketing, marketing analytics, or integrated marketing
• Experience in healthcare, mental health, multi-location organizations, or regulated industries strongly preferred
• Strong understanding of digital advertising platforms including Google Ads, Meta Ads, and analytics tools
• Experience with CRM systems, lead tracking platforms, and reporting dashboards
• Strong analytical and problem-solving skills with the ability to interpret complex data sets
• Understanding of SEO, website optimization, conversion tracking, and digital acquisition strategies

Core Competencies

• Communication: Communicates clearly and effectively; strong presentation and active listening skills.
• Problem Solving: Analyzes issues thoroughly and develops effective solutions.
• Quality Focus: Produces accurate work and proactively identifies opportunities for improvement.
• Results Driven: Sets clear goals and works consistently to achieve desired outcomes.
• Project Management: Effectively monitors project progress and ensures accountability for outcomes,
• Strategic Thinking: Establishes and communicates vision and applies creativity to solutions.

We look forward to partnering with you
in your career!

Who We are

At NUVISTA Mental Health, our mission is to provide a safe and supportive environment for clients, clinicians, and staff.

We work closely with governmental agencies, organizations who assist veterans, military personnel, first responders and many other referral sources. However, our referrals are not limited to trauma-related challenges as we also work with adults, couples, families, and children facing a wide range of mental health and personal challenges. We regularly have a surplus of referrals and are eager to provide services to all in a timely fashion.

Our clinicians are employed as independent contractors and have access to both a comprehensive benefits package and educational allowance. By joining our team you will have the ability to consult with other clinicians daily as well as attend regular clinical meetings that address operational and clinical topics. All while being in control of your own practice, including cultivating the right work life balance for you by deciding when and how much you work.