Digital Analytics Consultant

Accenture PLC; Toronto; On-site; CAD 75,000 - 125,000; Full time

Job summary

Accenture Song in Canada is seeking a digital analytics professional to develop measurement frameworks, deploy analytics platforms, and collaborate with English-speaking stakeholders across the country. You will gather requirements, build dashboards in Tableau or Power BI, and deliver insights to optimize web, mobile, and app experiences.

Join a fast-paced team that leverages analytics to drive client growth, with responsibilities spanning data collection, analysis, and reporting.

Qualifications

• 3+ years in digital analytics data collection, implementation, integration and reporting.
• 3+ years using, implementing, and/or customizing digital analytics and tag management solutions (Adobe Launch, Google Tag Manager, Tealium).
• Passionate about data, analytics and technology with desire to stay technically current.
• University Degree is required for this position.
• English is required for this position to interact with English-speaking stakeholders across Canada.

Responsibilities

• Develop measurement frameworks to define, track and optimize digital experiences.
• Contribute to the development of new applications, from gathering requirements to producing dashboards using visualization tools (Tableau, Power BI or equivalent).
• Analyze customer digital analytics data to gain insights into profiles, segments and behavior.
• Perform assessments, develop strategies, and deliver roadmaps to evolve clients' digital analytics capabilities.
• Deploy digital analytics platforms (Adobe Analytics, Google Analytics 360, etc.) across web, mobile and apps.
• Develop measurement strategies and perform analysis for client reporting.
• Deliver clear technical documentation and conduct knowledge transfer to client teams.
• Manage and deploy tagging for digital analytics, paid media, and 3rd party applications.

Skills

Digital analytics

Tag management

Data visualization

English communication

Analytical mindset

Education

University Degree

Tools

Adobe Launch

Google Tag Manager

Tealium

Job description

We are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product andexperiencedesign; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise,we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

You Are:

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Join a great team in a fast-paced environment making a difference for our clients! Here’s a snapshot of your responsibilities:

The Work:

• Develop measurement frameworks to define, track and optimize digital experiences
• Contribute to the development of new applications for our teams and our customers, from gathering requirements to producing dashboards, through the use of visualization tools (i.e. Tableau, Power BI or equivalent software)
• Analyze customer digital analytics data to gain insight into profiles, segments and their behavior
• Perform assessments, develop strategies, and deliver roadmaps to help clients understand their current digital analytics capabilities and opportunities to evolve
• Deploy digital analytics platforms (Adobe Analytics, Google Analytics 360, etc.) across digital properties including web, mobile and apps
• Develop measurement strategies and perform analysis for Client reporting
• Deliver clear technical documentation and conduct knowledge transfer to client teams
• Manage and deploy tagging for digital analytics, paid media, and 3rd party applications

Here’s What You'll Need:

• Minimum of 3+ years of experience in digital analytics data collection, implementation, integration, and reporting
• Minimum of 3+ years of experience using, implementing, and/or customizing digital analytics and tag management solutions (e.g., Adobe Launch, Google Tag Manager, Tealium, etc.)
• Passionate about data, analytics and technology with desire to stay well-versed in technical understanding
• A University Degree is required for this position
• English is required for this position as this role will regularly interact with English-speaking stakeholders across Canada. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

Bonus Points If:

• Technical understanding of how digital analytics and tag management solutions are deployed
• Ability to complete complex tag deployment within tools like Adobe Launch, Tealium, and Google Tag Manager
• Ability to analyze, interpret, and visualize complex data from online and offline sources to provided meaning and recommendations for optimization
• Understanding of data collection and aggregation requirements for marketing activation.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time employment, for roles that may be hired as set forth below. The recruiting efforts for this position are intended to fill a brand new position. The base pay range shown below is intended as a guideline to reflect the majority of offers for this role. It does not represent a maximum limit — in some cases, actual compensation may exceed the range where appropriate.

Information on benefits is here.

Role Location Annual Salary Range British Columbia/Ontario/New Brunswick $75,400 to $125,400