Digital Analytics Consultant

1200 Accenture Inc Company; Toronto; On-site; CAD 75,000 - 125,000; Full time

Job summary

Accenture Song is seeking a digital analytics professional to develop measurement strategies and deploy analytics platforms across web, mobile, and apps in a fast-paced client environment in Canada. You will design dashboards, analyze data, and deliver actionable optimization recommendations while coordinating with English-speaking stakeholders across Canada.

The role requires 3+ years in digital analytics and expertise with tools like Adobe Launch, Google Tag Manager, and Tealium.

Qualifications

• 3+ years in digital analytics data collection and reporting.
• Experience implementing analytics and tag management tools.

Responsibilities

• Develop measurement frameworks to define, track and optimize digital experiences.
• Produce dashboards using visualization tools (Tableau, Power BI or equivalent).
• Analyze customer analytics data to gain insights on profiles and behavior.
• Develop strategies and roadmaps to evolve clients' analytics capabilities.
• Deploy analytics platforms across web, mobile and apps.
• Create documentation and transfer knowledge to client teams.
• Manage tagging for digital analytics, paid media, and 3rd party apps.

Skills

Digital analytics

Tag management

Data visualization

Stakeholder communication

English fluent

Education

University degree

Tools

Adobe Launch

Google Tag Manager

Tealium

Job description

We are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

You Are:

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Join a great team in a fast-paced environment making a difference for our clients!

Here’s a snapshot of your responsibilities:

• Develop measurement frameworks to define, track and optimize digital experiences
• Contribute to the development of new applications for our teams and our customers, from gathering requirements to producing dashboards, through the use of visualization tools (i.e. Tableau, Power BI or equivalent software)
• Analyze customer digital analytics data to gain insight into profiles, segments and their behavior
• Perform assessments, develop strategies, and deliver roadmaps to help clients understand their current digital analytics capabilities and opportunities to evolve
• Deploy digital analytics platforms (Adobe Analytics, Google Analytics 360, etc.) across digital properties including web, mobile and apps
• Develop measurement strategies and perform analysis for Client reporting
• Deliver clear technical documentation and conduct knowledge transfer to client teams
• Manage and deploy tagging for digital analytics, paid media, and 3rd party applications

Here’s What You'll Need:

• Minimum of 3+ years of experience in digital analytics data collection, implementation, integration, and reporting
• Minimum of 3+ years of experience using, implementing, and/or customizing digital analytics and tag management solutions (e.g., Adobe Launch, Google Tag Manager, Tealium, etc.)
• Passionate about data, analytics and technology with desire to stay well-versed in technical understanding
• A University Degree is required for this position
• English is required for this position as this role will regularly interact with English-speaking stakeholders across Canada. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

Bonus Points If:

• Technical understanding of how digital analytics and tag management solutions are deployed
• Ability to complete complex tag deployment within tools like Adobe Launch, Tealium, and Google Tag Manager
• Ability to analyze, interpret, and visualize complex data from online and offline sources to provided meaning and recommendations for optimization
• Understanding of data collection and aggregation requirements for marketing activation.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time employment, for roles that may be hired as set forth below. The recruiting efforts for this position are intended to fill a brand new position. The base pay range shown below is intended as a guideline to reflect the majority of offers for this role. It does not represent a maximum limit — in some cases, actual compensation may exceed the range where appropriate. Information on benefits is here.

Role Location Annual Salary Range British Columbia/Ontario/New Brunswick $75,400 to $125,400

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

Bring your incredible skills and join our global team of innovators.

We come together from different backgrounds across the world and work with the latest technologies to create value and growth for our clients. With us, you’ll continue to learn and grow so you can advance in your career. Your personal dreams and ambitions are just as important to us; that’s why we offer support any way we can—when you thrive, we all thrive.

Explore your next step at Accenture

Belong. Grow. Thrive. Join agreat place to work for reinventors who drive meaningful change for our clients, communities, and the world. Wo rld. Explore your next step at Accenture