Digital Analyst - Adobe Analytics / AEP / CDP

BeachHead; Toronto; On-site; CAD 65,000 - 85,000; Full time

Job summary

A leading financial agency seeks a Digital Analyst to lead Adobe and Google Analytics implementations. The candidate will collaborate across teams to enhance digital strategy and marketing effectiveness, ensuring compliance with privacy regulations. Ideal for someone with solid analytical skills and experience in digital tools.

Qualifications

• Strong understanding of customer data and analytics platforms required.
• Experience in digital marketing campaigns implementation essential.
• Knowledge of privacy laws needed for compliance.

Responsibilities

• Collaborate with Marketing and Sales teams to implement KPIs using analytics.
• Oversee configurations and governance of vendor products.
• Conduct weekly assessments of digital alerts and audit metrics.

Skills

Third-party SDK Integrations

Campaign Tracking

A / B Testing

Tactics optimization

Data privacy laws knowledge

Customer data platforms

MarTech product engineering

Excellent communication

Education

Degree in business, math, marketing, finance, info management, statistics, or related field

Tools

Adobe Analytics

Google Analytics

Customer Data Platform (CDP)

Adobe Experience Platform (AEP)

Job description

Working with one of the top financial clients, this role calls for a Digital Analyst - Adobe Analytics / AEP / CDP who will be leading and delivering Adobe and Google Analytics architecture, design, and implementation for Digital Strategy initiatives and Digital Marketing campaigns. The successful candidate will provide tactical insight, consultation, and support to digital programs and initiatives, and drive their implementation and enablement by leveraging various tools such as Marketing Pixels, Adobe / Google Analytics Mobile SDKs, and Adobe Launch Tag Manager. This candidate will also lead efforts to stay abreast of Digital Analytics best practices and proactively drive the implementation of these best practices, in collaboration with various cross-functional teams.

Responsibilities :

• Collaborate with Marketing and Sales teams to implement and measure project KPIs using analytics tools and solutions.
• Partner with technology vendors to oversee standards, configurations, and governance of vendor products and client solutions.
• Conduct weekly assessments of digital alerts and audit metrics to understand performance, continuously seeking to automate and enhance processes and relationships.
• Stay informed on evolving privacy laws to ensure client compliance and mitigate any potential blind spots.

Desired Skill Set :

• Knowledge of the following :
• Third-party SDK Integrations
• Campaign Tracking
• A / B Testing
• Tactics optimization
• Knowledge of federal and provincial data privacy laws as well as industry best practices
• Strong understanding of customer data and analytics platforms
• Experience with Customer Data Platform (CDP) / Adobe Experience Platform (AEP)
• Experience with MarTech product engineering, platform architecture and integration, data development
• Excellent communication and relationship-building skills.
• Ability to provide quantitative and qualitative input

Nice To Have :

• Degree in business, math, marketing, finance, information management, statistics, or related field, or equivalent work experience
• Experience in Data Modeling and statistical methodologies and metrics and their application to business measurement.
• Knowledge of ObservePoint and automated tagging / validation techniques

BeachHead is an equal opportunity agency and employer. We advocate for you and welcome anyone regardless of race, color, religion, national origin, sex, physical or mental disability, or age.