Digital Analyst

Cheil Canada; Mississauga; Hybrid; CAD 70,000 - 85,000; Full time

Job summary

Cheil Canada seeks a Digital Analyst to enhance its data-driven marketing solutions. In this hybrid role, you will manage A/B tests, derive insights from data, and work collaboratively across teams to optimize customer experiences. Ideal candidates possess extensive digital analytics experience, particularly in e-commerce, and are skilled in tools like GA4 and Adobe Analytics.

Qualifications

• 3–5 years in digital analytics or experimentation for e-commerce.
• A/B testing experience with Adobe Target or similar.
• Advanced use of GA4 and Adobe Analytics.

Responsibilities

• Plan, launch, and analyze A/B and multivariate tests.
• Mine datasets to uncover behavioral insights.
• Design and maintain dashboards in Looker Studio or Tableau.

Skills

Data-driven analysis

A/B testing

Data quality governance

GA4

Adobe Analytics

SQL/BigQuery

Statistical concepts

Job description

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Cheil Canada is a marketing company operating offering a variety of marketing & advertising solutions. We are a full-service data-driven company, rooted firmly in customer experience and performance. We work across the entire customer journey, creating connections that result in relevant and meaningful personalization through:

-Data & Insight

-Retail Marketing & Shopper Marketing

-Digital and Social Marketing

Cheil Canada truly believes in diversity and hires talent with a wide range of knowledge, skills and professional background. As part of Cheil Worldwide, Cheil Canada plays its part in one of the world’s biggest agency networks–comprising of 54 offices and nine affiliates in 46 countries globally.

Digital Analyst

Position Summary

• Samsung.com is scaling its experimentation and insights practice. We need a data-driven analyst who can run A/B tests, govern data quality, and turn behavior patterns into clear, revenue-growing recommendations across every division (Mobile & Wearables, Home Entertainment, Digital Appliances, B2B).

Key Responsibilities

• Plan, launch, and analyze A/B and multivariate tests in Adobe Target and Insider—defining hypotheses, sizing audiences, monitoring in-flight results, and presenting statistically sound read-outs.
• Mine GA4, Adobe Analytics, and CDP datasets to uncover behavioral insights, segment performance (device, traffic source, campaign, division), and translate findings into prioritized optimization recommendations.
• Design and maintain self-serve dashboards in Looker Studio, Tableau, or Power BI, automating data pipelines and enforcing metric definitions for stakeholders from squad level to executive.
• Own Google Tag Manager configurations—creating events, enhanced-e-commerce tracking, and custom dimensions, performing end-to-end QA in dev and prod.
• Define, document, and manage the GA4-compliant data layer that powers analytics, Adobe Target, and Insider tests, ensuring consistency, privacy compliance, and future scalability.
• Collaborate cross-functionally with UX, Merchandising, Development, and Legal teams to ensure experimentation and tagging requirements are embedded in every release.
• Champion data quality and governance by establishing validation checklists, monitoring discrepancies, and educating stakeholders on best practices.

Must-Have Qualifications

• 3–5 years in digital analytics, CRO, or experimentation for a high-traffic e-commerce site.
• A/B testing experience with Adobe Target and/or Insider (or similar).
• Advanced use of GA4 and Adobe Analytics—including explorations, calculated metrics, and segmentation.
• Demonstrated data-layer management for GA4 (schema design, mapping, validation).
• SQL/BigQuery proficiency and strong Excel/Sheets skills.
• Ability to explain statistical concepts (confidence, lift, p-values) and craft persuasive narratives for non-analysts.

Nice-to-Have Extras

• Server-side testing, Adobe Launch, or Tealium iQ experience.
• Exposure to SEO, paid-media attribution, or product-recommendation engines.
• Background in consumer electronics or retail e-commerce.

Location: 6790 Century Avenue, Mississauga, L5N 2V8

This is a Hybrid role (3 days in office, 2 days' work from home)

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Contract

Job function

• Job function

  Management and Manufacturing

• Industries

  Advertising Services

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