Consultant Marketing Analytics

Canadian Imperial Bank of Commerce; Toronto; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

The Canadian Imperial Bank of Commerce is seeking a Consultant Marketing Analytics to join their Direct Marketing Campaigns team in Toronto. This role focuses on leveraging data to implement targeted marketing strategies, emphasizing collaboration, detailed campaign management, and analytical performance metrics to optimize customer engagement and retention. The ideal candidate has robust experience with Salesforce Marketing Cloud and is passionate about driving results through data.

Benefits

Competitive salary and incentive pay

Employee share purchase plan

Vacation offering and Wellbeing support

Qualifications

• 3+ years of experience managing marketing campaigns with Salesforce Marketing Cloud.
• Experience working with Salesforce Data Cloud to segment audiences.
• Familiarity with relational databases and BI tools.

Responsibilities

• Design and execute data-driven marketing campaigns using Salesforce tools.
• Analyze campaign performance metrics to generate insights.
• Build strong relationships with internal and external partners.

Skills

Client Counseling

Communication

Data Analysis

Data Management

Marketing Analytics

Teamwork

Tools

Salesforce Marketing Cloud

IBM Campaign Management

Salesforce Data Cloud

Job description

Consultant Marketing Analytics page is loaded

Consultant Marketing Analytics

Apply locations Toronto, ON time type Full time posted on Posted 4 Days Ago time left to apply End Date: June 19, 2025 (3 days left to apply) job requisition id 2512622

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing

As a Consultant, Marketing Analytics within the Direct Marketing Campaigns team (DCM) you will be responsible for providing analytical support on targeted marketing campaign initiatives. Your role will include leveraging data to identify meaningful campaign opportunities while developing and creating client lead lists in support of relevant customer acquisition and retention strategies.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How you’ll succeed

• Campaign Design & Execution - We are seeking a results-driven and detail-oriented Marketing Campaign Manager with hands-on experience in Salesforce Marketing Cloud and Data Cloud to join our growing team. This role will be instrumental in designing, executing, and optimizing data-driven marketing campaigns that engage customers and drive business results. You will also utilize campaign design methods and tools such as IBM’s Campaign Management application (previously UNICA). Knowledge and experience working with relational databases, Business Intelligence (BI) User Interfaces and programming languages (like SAS & SQL) is a significant asset.
• Project Management & Relationship Building -Building strong relationships with internal and external partners is fundamental to your success. You must demonstrate effective project management skills and the ability to lead small scale direct marketing initiatives within a cross-functional team environment. Your ability to prioritize multiple deliverables, adapt to program changes as they arise and deliver within tight timelines will be critical to your success within this dynamic team.
• Analysis & Problem Solving -You must have the ability to assimilate and analyze information from a variety of sources, make recommendations and present information in an easy and understandable manner. Experience in leveraging statistical and predictive models and other targeting & segmentation methodologies is also an asset. In addition, an eagerness to continually look for process improvement efficiencies and recommend potential solutions is a beneficial and complementary skill.
• Design and execute cross-channel marketing campaigns using Salesforce Marketing Cloud and Data Cloud.
• Leverage customer data to personalize messaging and automate lifecycle journeys.
• Collaborate with internal stakeholders (e.g., Sales, Product, Analytics, and IT) to align campaign strategies with business goals.
• Manage campaign timelines, deliverables, and milestones, ensuring projects stay on track and within scope.
• Analyze campaign performance metrics and customer data to generate insights and optimize future campaigns.
• Identify and resolve issues or roadblocks in the campaign process proactively.
• Document best practices and contribute to continuous process improvement.

Who you are

• You can demonstrate 3+ years of experience managing marketing campaigns with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.). It’s an asset if you have prior experience leveraging a tool such as IBM Campaign Management (UNICA), or similar applications.
• Experience working with Salesforce Data Cloud (formerly CDP) to segment audiences.
• You understand that success is in the details. You notice things that others don’t. Your critical thinking skills help inform your decision making.
• You’re driven by collective success. You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life. You know the importance of interpersonal and communication skills to foster collaboration across teams.
• You give meaning to data. You enjoy investigating complex problems and making sense of information. You’re confident in your ability to communicate detailed information in an impactful way.
• You’re passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You build trust through respect and authenticity.
• Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [e-mail]

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit .

• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 32nd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Client Counseling, Communication, Data Analysis, Data Management, Marketing Analytics, Marketing Strategies, Prioritization, Process Improvements, Teamwork, Waterfall Model

At CIBC, we are in business to help our clients, employees and shareholders achieve what is important to them. Our ability to create value for all CIBC stakeholders is driven by a business culture based on common values: Trust, Teamwork and Accountability.

Working with CIBC makes you a part of a work environment committed to our clients, employees and communities - a place where you can excel.

Every day, our 44,000 employees help our clients achieve their financial goals, because what matters to our clients, matters to us.