Digital Analyst

Cheil USA; Mississauga; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading marketing company is seeking a Digital Analyst to join their expanding team. The role involves running A/B tests, analyzing data for insights, and collaborating with various teams to optimize performance across e-commerce platforms. This hybrid position offers a blend of in-office and remote work, focusing on data-driven decision-making and enhancing customer experiences.

Qualifications

• 3–5 years of experience in digital analytics or experimentation.
• Experience with A/B testing tools like Adobe Target.

Responsibilities

• Plan, execute, and analyze A/B and multivariate tests.
• Analyze datasets from GA4 and Adobe Analytics.
• Create and maintain dashboards in Looker Studio or Tableau.

Skills

Digital Analytics

CRO

SQL

Excel

Data Quality

Tools

Adobe Target

GA4

Adobe Analytics

Looker Studio

Tableau

Power BI

Google Tag Manager

Job description

Join to apply for the Digital Analyst role at Cheil USA.

About Us

Cheil Canada is a marketing company offering a variety of marketing & advertising solutions. We are a full-service, data-driven company focused on customer experience and performance, working across the entire customer journey to create relevant and meaningful personalization through:

• Data & Insight
• Retail Marketing & Shopper Marketing
• Digital and Social Marketing
• eCommerce & eRetailer Marketing

Cheil Canada values diversity and hires talent from various backgrounds. As part of Cheil Worldwide, we are connected to a global network with 54 offices across 46 countries.

Position Summary

Samsung.com is expanding its experimentation and insights team. We need a data-driven analyst to run A/B tests, ensure data quality, and provide behavioral insights that drive revenue across divisions like Mobile & Wearables, Home Entertainment, Digital Appliances, and B2B.

Key Responsibilities

1. Plan, execute, and analyze A/B and multivariate tests using Adobe Target and Insider, including hypothesis development, audience segmentation, and result presentation.
2. Analyze datasets from GA4, Adobe Analytics, and CDP to identify behavioral insights and optimize performance.
3. Create and maintain dashboards in Looker Studio, Tableau, or Power BI, automating data pipelines and defining metrics for stakeholders.
4. Manage Google Tag Manager configurations, including event creation, e-commerce tracking, and QA processes.
5. Define and document the GA4 data layer to support analytics and testing, ensuring privacy compliance and scalability.
6. Collaborate with UX, Merchandising, Development, and Legal teams to incorporate experimentation and tagging in releases.
7. Promote data quality and governance through validation and stakeholder education.

Minimum Qualifications

1. 3–5 years of experience in digital analytics, CRO, or experimentation, especially for high-traffic e-commerce sites.
2. Experience with A/B testing tools like Adobe Target or Insider.
3. Proficiency with GA4 and Adobe Analytics, including advanced features.
4. Experience managing data layers for GA4.
5. Strong SQL/BigQuery and Excel/Sheets skills.
6. Dashboard development experience in Looker Studio, Tableau, or Power BI.
7. Knowledge of GTM, debugging tools, and browser/network tools.
8. Ability to explain statistical concepts and craft narratives for non-technical audiences.

Preferred Skills

• Experience with server-side testing, Adobe Launch, or Tealium iQ.
• Basic front-end troubleshooting skills with HTML/CSS/JavaScript.
• Knowledge of SEO, paid media attribution, or product recommendation engines.
• Experience in consumer electronics or retail e-commerce.

Location

6790 Century Avenue, Mississauga, L5N 2V8. Hybrid role: 3 days in-office, 2 days remote.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Management and Manufacturing
• Industry: Advertising Services