Head of Insights Consulting

Humankind Recruitment; Halifax; Hybride; CAD 100 000 - 170 000; Plein temps

Avantages offerts par ce poste

Group life insurance

Medical and dental benefits

Long-term disability coverage

RRSP contributions

Wellness allowance

Résumé du poste

Head of Insights Consulting in Halifax, Nova Scotia, is a hybrid role (2 days in office). You will lead a team of Senior Specialists and Specialists, driving high-quality, mixed-method insights to inform client strategy and decision-making.

You will coach, design, and oversee end-to-end insights projects, collaborate with internal stakeholders, and push the use of AI-enabled tools to enhance research quality and impact.

Qualifications

• Bachelor’s degree in related fields; MSc or MBA an asset.
• Proven ability to scope and design mixed-method programs (qual + quant).
• Comfortable presenting concise results to diverse audiences with clarity.

Responsabilités

• Lead a team of Senior Specialists and Specialists in insights projects.
• Coach and develop talent; enforce peer review for quality outputs.
• Design and deliver complex mixed-method insights initiatives.
• Partner with internal stakeholders and Sr Director on strategic planning.
• Serve as SME for proprietary primary research and secondary information sources.
• Utilize AI tools and other methods to inform insights and recommendations.
• Promote customer-centric insights and support data-driven decisions.
• Plan yearly activities and collaborate with external vendors as needed.

Connaissances

Mixed-methods design

Qualitative analysis

Quantitative analysis

Presentation skills

Communication

Formation

Bachelor’s degree in related fields

MSc or MBA asset

Outils

AI tools

Description du poste

Head of Insights Consulting

Halifax, Nova Scotia

Hybrid (2 days a week in office)

We have partnered with a Canadian-based marketing agency that is part of an independent Network of Agencies strategically located across the world to provide global reach and capabilities what are looking for a Head of Insights Consulting.

The Head of Insights Consulting leads a team of high-performing Senior Specialists and Specialists, fostering a culture of excellence, collaboration, and continuous development.

In this role, the Head of Insights provides coaching and mentorship to strengthen the team’s expertise in primary and secondary research, elevate the quality of insights deliverables, and champion the peer review practice.

Responsibilities also include to lead and design a broad range of complex, mixed-method, and high-impact insights initiatives aimed at answering business questions and identifying opportunities and risks for clients.

Working closely with internal stakeholders, the Head of Insights partners with the Senior Director to support strategic planning, prioritization, and continuous improvement initiatives across the function.

Responsibilities

• Manage the team capacity, governance, and deployment in a fast-paced environment
• Work with internal stakeholders and support the Sr Director with projects triage and prioritization.
• Coach and Develop insights talent while maintaining high quality standards through embedded peer review practice
• Lead and manage complex and high stakes mixed-method insights projects end-to-end
• Be a go-to subject matter expert in:
  • The development and implementation of high quality proprietary primary research projects
  • The search and validation of secondary information relevant to the business problem to solve or opportunity to explore, while remaining in the scope of the role’s responsibilities
  • Tools and techniques facilitating information search and processing including but not limited to AI enabled solutions
• Deliver high quality outputs using the combination of information gathered, summarize complex insights findings into short and clear actionable information, adapted to audiences
• Work with the team to ensure and increase visibility of insights, supporting customer centric and fact based decision-making and planning. Support clients in owning the insights and taking actions about them
• Continuously seek improvement for the team’s activities and operations, keeping up with any emerging tools, techniques and sources, including but not limited to AI
• Proactively initiate and recommend insights activities, aiming to "answer questions before they are asked".
• Play an active role in the insights team yearly planning and development of combined activities.
• Liaise with senior management to identify information needs and opportunities to optimize the business and deliver insights and key analytics solutions.
• This role is a mix of hands on and managerial responsibilities. Will require to partner with external vendors and to collaborate with internal subject matter experts in other fields

Qualifications

• Bachelor’s degree in related fields and min 5 years’ experience in similar role or equivalent combination of education and experience. MSc or MBA an asset
• Enthusiasm for online businesses and highly motivated in developing knowledge about various topics and industries. Suitable business acumen expected
• Strong experience in scoping / designing mixed-method programs (qual + quant integration)
• Ability to set priorities, multi-task, handle pressure and obtain results. Commitment to meeting timelines.
• Ability to structure concise and clear results presentations based on large amounts of information
• Strong attention to detail and critical thinking.
• Must be comfortable with both qualitative and quantitative information and how to combine them.
• Knowledge of marketing research, basic statistical analysis and analytics required
• Knowledge of various secondary information sources, and capability to continuously seek and learn new sources
• More specifically, awareness of web related information and measures and knowledge of AI tools and techniques in the context of insights.
• Comfortable in a decentralized structure where results are based on cooperation, collaboration, and influence of others.
• Ability to present ideas, conclusions and recommendations with clarity to diverse audiences. Excellent written and verbal communication skills
• Ability to travel up to 10%

The company offers a competitive annual salary, group term life insurance, medical and dental benefits and long-term disability coverage, RRSP contributions, wellness allowance and much more!

Our client is committed to fostering a workplace that prioritizes inclusion, respect, and equal opportunity for all. We encourage applications from women, Indigenous peoples, racialized individuals, people with disabilities, those of diverse sexual orientations or gender identities, individuals from diverse socio-economic backgrounds, newcomers, and those who can contribute to the richness of our community through their unique perspectives and lived experiences. We value diversity and believe it enhances the growth and success of our organization. All qualified applicants are welcome to apply; however, preference may be given to Canadian citizens and permanentresidents.